Marketing News & Expert Advice
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HTML5
Google Web Designer for HTML5 Ads Launches in Public Beta
Oct 3, 2013 - Google has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements. Comments
HTML5 - Is It Worth the Effort?
Jan 11, 2012 - A look at the key benefits of HTML5 and what types of sites can gain the most from it. Comments
Subway Readies Global Mobile Push
Aug 4, 2011 -
Will launch transactional mobile websites and applications worldwide.
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Continued Evolution of Mobile Web
Jul 1, 2011 - The app experience, mobile interactivity, and 3D opportunities will extend the web further than it's been before. Comments
Is Mobile Web Marketing Dead Due To Mobile Apps?
Jun 17, 2011 -
Coca-Cola's Chinese New Year campaign is a good example of using mobile web to achieve higher than expected results.
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Mobile Web or Mobile Apps? Both, Execs Say
Jun 7, 2011 -
Marketers must embrace both channels to mirror consumer behavior.
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Get Ready for Mobile In-App Ads
Mar 25, 2011 -
Most smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors.
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Harnessing the E-mail Marketing Power of the iPad
Nov 22, 2010 -
Tablet computers such as the iPad are fast becoming the accessory of choice. Here's what you need to consider for email marketing on these devices.
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65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
Sep 26, 2013 -
With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications.
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11 Tips for Preparing Enhanced Site Tracking During a Website Redesign
Sep 19, 2013 -
Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking.
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HTML5 vs. Mobile Apps: The Good, Bad, and Ugly?
Sep 1, 2013 -
Consider these drawbacks in mobile apps and why HTML5 will prevail.
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The Mobile Creative Moment
Aug 28, 2013 -
Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers.
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Don't Shoot Yourself in the Foot
Jul 19, 2013 -
If you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution?
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Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS
Feb 26, 2013 -
If mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backing of 18 operators around the globe. Mozilla previewed its Firefox OS here at Mobile World Congress...
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The Clock Is Ticking for Diesel
Jan 16, 2013 -
In this era where a watch is more of a fashion accessory than a necessity, Diesel's new campaign for Fossil watches aims to inject a sense of urgency about minutes ticking away.
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Rich Media Banners in HTML5 Enhance the Mobile Website Experience
Oct 12, 2012 -
The development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns.
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Are Brands Ready to Engage On-the-Go Consumers?
Sep 24, 2012 -
Consider these three factors that prevent brands from producing engaging mobile campaigns in China and how we could overcome them.
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Is HTML5 the End of Native Mobile Apps?
Aug 17, 2012 - Businesses seeking comprehensive mobile solutions are finding that HTML5 best meets their needs, as its features are built to support multimedia elements with consistency across devices. Comments
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