Apr 25, 2014 - Through a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Comments
Feb 2, 2012 - Set to launch this summer, the streaming network will offer pre-roll and brand integration offerings. Comments
Jan 19, 2012 - The just-launched Global Motherhood section is a twist on the cause marketing sponsorship model. Comments
Feb 7, 2011 - The executive steering The Huffington Post's successful ad revenue ship – Greg Coleman - will leave as it begins its integration with AOL. Comments
Jan 14, 2011 - Sponsor-created content is a growing part of the site's ad revenue pie, which more than doubled in the past year. Comments
Jul 12, 2010 - To the delight of retailers in strip malls and shopping plazas, the geo-location service plans to increase the distance range for which users can receive special offers. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT