Marketing News & Expert Advice
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"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg
Oct 1, 2013 - After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by listening. Below, edited excerpts from our conversation... Comments
Super Bowl Ads 2012: Winners and Losers
Dec 31, 2012 -
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
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Japan Scores High Marks in 2012 Digi Wrap-Up
Dec 10, 2012 -
Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers.
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Do You Roku?
Oct 12, 2012 -
It may be time to learn about this new device because new owners are going to be looking for content channels.
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Japan's Platform Conundrum
Jul 18, 2012 -
Japanese consumers are relatively savvy and willing to adopt new technologies, but the businesses that control the distribution of content are less willing to adapt to the changing reality.
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Hulu in Japan: Adds HBO and Expands Device Footprint
Jul 1, 2012 - Hulu inks content partnership with HBO in Japan. Comments
Agencies Lukewarm on 2012 NewFronts
May 4, 2012 -
Will people watch and advertisers buy in?
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Facebook Video Visitors Down 8%, Yahoo's Up 8%
Apr 26, 2012 - ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Comments
Hulu: Advertisers Pay Only When 100% of Ad Is Streamed
Apr 17, 2012 - Online video service subscriptions also reach 2 million. Comments
TV Is Dead! Long Live TV!
Feb 27, 2012 - If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no future. Comments
Online Upfront Gains Steam With YouTube, Yahoo, Et Al
Feb 24, 2012 - Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Comments
Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Sep 26, 2013 -
Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables.
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The Year of the Web Series Has Arrived
Sep 26, 2013 -
Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content.
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Google Launches Chromecast Entertainment Device
Jul 25, 2013 -
Television plugin to compete with Apple, Sony and Microsoft
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ComScore: Over 20 Billion Video Ad Impressions in June
Jul 18, 2013 -
A new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June.
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Yahoo Wants to Buy Hulu
May 30, 2013 -
Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million to $800 million on Hulu, which has been holding a secret auction to sell itself, according to reports.
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ComScore: Over 13 Billion Video Ads Viewed in April
May 23, 2013 -
Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.
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Digital Advertising Is Now Viewer's Choice
Mar 28, 2013 -
Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall.
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Boxed In
Mar 13, 2013 -
How the influence of "cord-cutters" is changing television as we know it.
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Embracing the Online Video Ad - the Time Is Now
Jan 23, 2013 -
As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need to find new ways to offer greater value.
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Over 11B Online Video Ads Were Viewed in December
Jan 15, 2013 -
Consumers watched 11.3 billion online video ads last month, according to a new report by comScore.
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