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Monetizing OTT: Ads, a la Carte, and Subscriptions

Feb 11, 2014 - As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with subscription, a la carte, and advertising. Comments

Online Content Videos Hit Record 52 Billion Monthly Views

Selfie Shootout Jan 14, 2014 - Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. Comments

"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg

rothenberg Oct 1, 2013 - After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by... Comments

Green Giant to Dieters: Go Ahead, Cheat with Vegetables

green-giant-difference Sep 26, 2013 - Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables. Comments

The Year of the Web Series Has Arrived

padmaspicks-cigna Sep 26, 2013 - Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Comments

Google Launches Chromecast Entertainment Device

Google logo Jul 25, 2013 - Television plugin to compete with Apple, Sony and Microsoft Comments

ComScore: Over 20 Billion Video Ad Impressions in June

digital-advertising Jul 18, 2013 - A new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Comments

Yahoo Wants to Buy Hulu

hulu-logo May 30, 2013 - Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million to $800 million on Hulu, which has been holding a secret auction to sell itself, according to reports. Comments

ComScore: Over 13 Billion Video Ads Viewed in April

online-video May 23, 2013 - Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Comments

Digital Advertising Is Now Viewer's Choice

jaguar-video Mar 28, 2013 - Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Comments

Boxed In

shutterstock-48329854 Mar 13, 2013 - How the influence of "cord-cutters" is changing television as we know it. Comments

Embracing the Online Video Ad - the Time Is Now

online-video Jan 23, 2013 - As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need to find new ways to offer greater value. Comments

Over 11B Online Video Ads Were Viewed in December

online-video Jan 15, 2013 - Consumers watched 11.3 billion online video ads last month, according to a new report by comScore. Comments

Super Bowl Ads 2012: Winners and Losers

super-bowl-m-m Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments

Japan Scores High Marks in 2012 Digi Wrap-Up

japan Dec 10, 2012 - Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Comments

Do You Roku?

internet-television Oct 12, 2012 - It may be time to learn about this new device because new owners are going to be looking for content channels. Comments

Japan's Platform Conundrum

moshidora Jul 18, 2012 - Japanese consumers are relatively savvy and willing to adopt new technologies, but the businesses that control the distribution of content are less willing to adapt to the changing reality. Comments

Hulu in Japan: Adds HBO and Expands Device Footprint

Jul 1, 2012 - Hulu inks content partnership with HBO in Japan. Comments

Agencies Lukewarm on 2012 NewFronts

thedaily-puppets May 4, 2012 - Will people watch and advertisers buy in? Comments

Facebook Video Visitors Down 8%, Yahoo's Up 8%

Apr 26, 2012 - ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Comments

Hulu: Advertisers Pay Only When 100% of Ad Is Streamed

Apr 17, 2012 - Online video service subscriptions also reach 2 million. Comments

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