Marketing News & Expert Advice
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Hulu
Digital Advertising Is Now Viewer's Choice
Mar 28, 2013 - Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Comments
With Streaming Video, Ad Strategies Come Streaming In
Feb 16, 2012 - The best practices that have evolved from streaming media advertising are essential to marketers reliant on video content to promote their services and products. Comments
Hulu Reports $420M in 2011 From Ads and Subscriptions
Jan 12, 2012 -
Online video service claims 1,000 brand advertisers.
Comments
Facebook Draws More Video Viewers Than Hulu
Nov 4, 2011 - Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. Comments
Don't Like Your Hulu Ad? Now You Can Switch
Oct 3, 2011 - Ad Swap plays a default ad automatically and then gives viewers the option to shift. Comments
Confessions of Jimmy Fallon's Newest #FalPal
Sep 16, 2011 - NBCU gets creative with social media - and hopes marketers come along for the ride. Comments
Poptent: Rethink Everything You Know About Ads
Aug 19, 2011 - How a crowdsource community site is stitching together two very powerful trends in video: creation and distribution. Comments
Dear Entertainment Industry: It's Me, Sean
Jul 18, 2011 - How to revive an on-again, off-again relationship with yours truly. Comments
Vying for Video Subscription
Jun 9, 2011 - How much are consumers willing to pay to avoid ads? Comments
80 Percent of U.S. Users Viewed Online Video in April
May 20, 2011 - Video ads reached 42 percent of users over the course of the month. Comments
Xbox, Hulu Are Latest to Let Sponsors Liberate Paid Content
May 3, 2011 -
Jack Link's sponsorship of Hulu Plus on Xbox Live is part of a surging trend.
Comments
Boxed In
Mar 13, 2013 -
How the influence of "cord-cutters" is changing television as we know it.
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Embracing the Online Video Ad - the Time Is Now
Jan 23, 2013 -
As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need to find new ways to offer greater value.
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Over 11B Online Video Ads Were Viewed in December
Jan 15, 2013 -
Consumers watched 11.3 billion online video ads last month, according to a new report by comScore.
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Super Bowl Ads 2012: Winners and Losers
Dec 31, 2012 -
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
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Do You Roku?
Oct 12, 2012 -
It may be time to learn about this new device because new owners are going to be looking for content channels.
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Agencies Lukewarm on 2012 NewFronts
May 4, 2012 -
Will people watch and advertisers buy in?
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Facebook Video Visitors Down 8%, Yahoo's Up 8%
Apr 26, 2012 - ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Comments
Hulu: Advertisers Pay Only When 100% of Ad Is Streamed
Apr 17, 2012 - Online video service subscriptions also reach 2 million. Comments
TV Is Dead! Long Live TV!
Feb 27, 2012 - If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no future. Comments
Online Upfront Gains Steam With YouTube, Yahoo, Et Al
Feb 24, 2012 - Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Comments
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
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April 03, 2013 -
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LiveIntent
March 29, 2013
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