Tru Optik launches a Political Data Cloud for OTT and Connected TV

Digital Advertising Tru Optik launches a Political Data Cloud for OTT and Connected TV

5y Barry Levine

Tru Optik launches a Political Data Cloud for OTT ...

“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told Click...

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The future of video marketing: Growth and demand

Video Marketing The future of video marketing: Growth and demand

5y Jeannie Dougherty

The future of video marketing: Growth and demand

By 2022, online videos will make up more than 82% of all consumer internet traffic which is 15 times higher than 2017. More stats and insights include...

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What AI has in store for marketers in 2019: Impact across 3 specific industries

Industry Developments What AI has in store for marketers in 2019: Impact across 3 specific industries

5y Sean Brady

What AI has in store for marketers in 2019: Impact...

Three ways marketers can expect to see AI continue to be used to drive customer engagement in 2019, across travel, retail, and media & entertainme...

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Does Netflix's "Bandersnatch" foreshadow the future of video content?

Content Does Netflix's "Bandersnatch" foreshadow the future of video content?

5y Mike O'Brien

Does Netflix's "Bandersnatch" foreshadow the futur...

Black Mirror's "Bandersnatch" episode provides viewers with a unique experience and Netflix with a ton of data. Will more interactive content follow s...

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Connected TV: The challenges and opportunities for marketers

Digital Marketing Connected TV: The challenges and opportunities for marketers

5y Mike O'Brien

Connected TV: The challenges and opportunities for...

Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....

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Netflix tests ads between episodes: Just a test or are they here to stay?

Media & Publishing Netflix tests ads between episodes: Just a test or are they here to stay?

6y Mike O'Brien

Netflix tests ads between episodes: Just a test or...

Netflix is testing ads between episodes, something the platform says is just a test. But there are a few reasons it might not be. Read More...

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Chase CMO Kristin Lemkau and the evolution of the ad unit

Display Advertising Chase CMO Kristin Lemkau and the evolution of the ad unit

6y Mike O'Brien

Chase CMO Kristin Lemkau and the evolution of the ...

During a WHOSAY event, Chase CMO Kristin Lemkau discussed the bank's future as more of its own media company, as well as the evolution of the ad unit ...

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The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

8y Mike O'Brien

The Digital Download: New Instagram video offering...

This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...

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The Digital Download: Another volume of video vignettes

The Digital Download: Another volume of video vignettes

8y Mike O'Brien

The Digital Download: Another volume of video vign...

The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...

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Three tips for becoming an experience-based brand

Three tips for becoming an experience-based brand

8y Mike O'Brien

Three tips for becoming an experience-based brand

Execs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-ba...

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What 50 years of Super Bowl advertising has taught us

What 50 years of Super Bowl advertising has taught us

8y Sanjay Dholakia

What 50 years of Super Bowl advertising has taught...

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...

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The consumer gravity effect: why it should be a force for your marketing

The consumer gravity effect: why it should be a force for your marketing

8y Larry Allen

The consumer gravity effect: why it should be a fo...

To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy. Read More...

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IAB: Preparing for the year of the mobile-video boom

IAB: Preparing for the year of the mobile-video boom

8y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

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Welcome to the new era of B2B video

Welcome to the new era of B2B video

8y Tessa Wegert

Welcome to the new era of B2B video

Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even ...

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Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet

Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet

9y Andrew Edwards

Ad Blocking Blocks Publishers’ Business Model, Thr...

How will the integration of new ad-blocking technology, such as Apple's latest mobile iOS software update, affect the current state of the free Intern...

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The Video of Small Things Rises in Asia

The Video of Small Things Rises in Asia

9y Meera Chopra

The Video of Small Things Rises in Asia

Mobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising. Read More...

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Hulu to Test Programmatic with Facebook and Oracle

Hulu to Test Programmatic with Facebook and Oracle

9y Yuyu Chen

Hulu to Test Programmatic with Facebook and Oracle

Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Read ...

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5 Tips for Engaging Back-to-School Shoppers

5 Tips for Engaging Back-to-School Shoppers

9y Mari Kim Novak

5 Tips for Engaging Back-to-School Shoppers

Advertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-...

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Marketers Who Ignore Connected TV May Be Left in the Dust

Marketers Who Ignore Connected TV May Be Left in the Dust

9y Emily Alford

Marketers Who Ignore Connected TV May Be Left in t...

Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided h...

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The Battle for the Living Room Begins

The Battle for the Living Room Begins

9y Larry Allen

The Battle for the Living Room Begins

Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...

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Hulu Expands Ad Capabilities With Programmatic, AMC Partnership, 'Seinfeld' Reruns

Hulu Expands Ad Capabilities With Programmatic, AMC Partnership, 'Seinfeld' Reruns

9y Yuyu Chen

Hulu Expands Ad Capabilities With Programmatic, AM...

The online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is inv...

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Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience

9y Yuyu Chen

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Bas...

The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Read More...

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AmEx to Launch First Multi-Brand Loyalty Program

AmEx to Launch First Multi-Brand Loyalty Program

9y Mike O'Brien

AmEx to Launch First Multi-Brand Loyalty Program

American Express is partnering with brands like Macy's, AT&T, ExxonMobil, and Hulu for Plenti, an upcoming loyalty program that works across a variety...

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Digital Marketing People on the Move: November 2014 Roundup

Digital Marketing People on the Move: November 2014 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: November 201...

This is a roundup of new hires and promotions in the digital marketing industry during November of this year. Read More...

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Advertisers Seek Sleeker Alternatives to YouTube

Advertisers Seek Sleeker Alternatives to YouTube

9y Emily Alford

Advertisers Seek Sleeker Alternatives to YouTube

Video strategists from Story Worldwide, eMarketer, and A&E Network agree that YouTube is king when it comes to video marketing, but continue to se...

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What Does Net Neutrality Mean for Video Advertising?

What Does Net Neutrality Mean for Video Advertising?

10y Frank Sinton

What Does Net Neutrality Mean for Video Advertisin...

During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affe...

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Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

10y Lisa Lacy

Banana Boat Videos Target "Regular" Guys at the Gy...

The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views ...

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