Marketing News & Expert Advice
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Hulu
With Streaming Video, Ad Strategies Come Streaming In
Feb 16, 2012 - The best practices that have evolved from streaming media advertising are essential to marketers reliant on video content to promote their services and products. Comments
AOL Video Reach Explodes in March
Apr 19, 2011 - Huffington Post acquisition helps boost AOL's video audience, as Google continues to dominate the space. Comments
Navigating the Annoyance Factor
Apr 14, 2011 - Are we blowing long-form video advertising by failing to provide more variety in the ads that we serve? Comments
Google Loses Ground in Video Ad Volume Race
Mar 29, 2011 - Despite video monetization goals, Google serves fewer video ads than competitors. Comments
U.S. Online Video Use Up 45 Percent, Year-Over-Year
Mar 4, 2011 - Users streamed more videos and spent more time doing so in January 2011 compared with the same period the previous year. Comments
Future of TV: Xbox? [Video]
Feb 11, 2011 - Microsoft's discussions with Conan O'Brien last year point to higher ambitions for the Xbox Live service. Comments
Hulu Wins Back Viacom, Improves Ad Monetization
Feb 3, 2011 -
Hulu's monetization increased significantly in each of the past two years.
Comments
Major Video Ad Networks Serve More Ads in December
Feb 1, 2011 - Tremor Media, ADAP.TV, and BrightRoll served substantially more ads in December than they did the previous month, according to comScore. Comments
Hulu Serves Over A Billion Video Ads in October
Nov 16, 2010 - Long-form video site served twice as many ads as other video properties over the course of the month. Comments
Online Video Ads Reached Almost Half of U.S. Users in September
Oct 19, 2010 - ComScore estimates 45.4 percent of users viewed at least one video ad over the course of the month. Comments
Watching the Value of Online Video Grow
Sep 23, 2010 - Why media buyers should incorporate online video in their campaigns. Comments
Hulu Reports $420M in 2011 From Ads and Subscriptions
Jan 12, 2012 -
Online video service claims 1,000 brand advertisers.
Comments
Facebook Draws More Video Viewers Than Hulu
Nov 4, 2011 - Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. Comments
YouTube and Hulu to Take On Cable TV Industry
Nov 3, 2011 -
Will ad revenue on traditional TV suffer as audiences increasingly rely on smartphones, gaming consoles, and other devices to view videos?
Comments
Don't Like Your Hulu Ad? Now You Can Switch
Oct 3, 2011 - Ad Swap plays a default ad automatically and then gives viewers the option to shift. Comments
Confessions of Jimmy Fallon's Newest #FalPal
Sep 16, 2011 - NBCU gets creative with social media - and hopes marketers come along for the ride. Comments
Poptent: Rethink Everything You Know About Ads
Aug 19, 2011 - How a crowdsource community site is stitching together two very powerful trends in video: creation and distribution. Comments
Dear Entertainment Industry: It's Me, Sean
Jul 18, 2011 - How to revive an on-again, off-again relationship with yours truly. Comments
Vying for Video Subscription
Jun 9, 2011 - How much are consumers willing to pay to avoid ads? Comments
80 Percent of U.S. Users Viewed Online Video in April
May 20, 2011 - Video ads reached 42 percent of users over the course of the month. Comments
Xbox, Hulu Are Latest to Let Sponsors Liberate Paid Content
May 3, 2011 -
Jack Link's sponsorship of Hulu Plus on Xbox Live is part of a surging trend.
Comments
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