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Digital Advertising Is Now Viewer's Choice

Mar 28, 2013 - Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Comments

Boxed In

shutterstock-48329854 Mar 13, 2013 - How the influence of "cord-cutters" is changing television as we know it. Comments

Embracing the Online Video Ad - the Time Is Now

online-video Jan 23, 2013 - As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need to find new ways to offer greater value. Comments

Over 11B Online Video Ads Were Viewed in December

online-video Jan 15, 2013 - Consumers watched 11.3 billion online video ads last month, according to a new report by comScore. Comments

Super Bowl Ads 2012: Winners and Losers

super-bowl-m-m Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments

Japan Scores High Marks in 2012 Digi Wrap-Up

japan Dec 10, 2012 - Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Comments

Do You Roku?

internet-television Oct 12, 2012 - It may be time to learn about this new device because new owners are going to be looking for content channels. Comments

Japan's Platform Conundrum

moshidora Jul 18, 2012 - Japanese consumers are relatively savvy and willing to adopt new technologies, but the businesses that control the distribution of content are less willing to adapt to the changing reality. Comments

Hulu in Japan: Adds HBO and Expands Device Footprint

Jul 1, 2012 - Hulu inks content partnership with HBO in Japan. Comments

Agencies Lukewarm on 2012 NewFronts

thedaily-puppets May 4, 2012 - Will people watch and advertisers buy in? Comments

Facebook Video Visitors Down 8%, Yahoo's Up 8%

Apr 26, 2012 - ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Comments

Hulu: Advertisers Pay Only When 100% of Ad Is Streamed

Apr 17, 2012 - Online video service subscriptions also reach 2 million. Comments

TV Is Dead! Long Live TV!

Feb 27, 2012 - If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no future. Comments

Online Upfront Gains Steam With YouTube, Yahoo, Et Al

Feb 24, 2012 - Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Comments

With Streaming Video, Ad Strategies Come Streaming In

Feb 16, 2012 - The best practices that have evolved from streaming media advertising are essential to marketers reliant on video content to promote their services and products. Comments

Hulu Reports $420M in 2011 From Ads and Subscriptions

hulu-video Jan 12, 2012 - Online video service claims 1,000 brand advertisers. Comments

Facebook Draws More Video Viewers Than Hulu

Nov 4, 2011 - Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. Comments

YouTube and Hulu to Take On Cable TV Industry

hulufeatured Nov 3, 2011 - Will ad revenue on traditional TV suffer as audiences increasingly rely on smartphones, gaming consoles, and other devices to view videos? Comments

Don't Like Your Hulu Ad? Now You Can Switch

Oct 3, 2011 - Ad Swap plays a default ad automatically and then gives viewers the option to shift. Comments

Confessions of Jimmy Fallon's Newest #FalPal

Sep 16, 2011 - NBCU gets creative with social media - and hopes marketers come along for the ride. Comments

Poptent: Rethink Everything You Know About Ads

Aug 19, 2011 - How a crowdsource community site is stitching together two very powerful trends in video: creation and distribution. Comments

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