Marketing News & Expert Advice
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AOL Video Reach Explodes in March
Apr 19, 2011 - Huffington Post acquisition helps boost AOL's video audience, as Google continues to dominate the space. Comments
Tequila Brand Launches With Steamy Web-Only Video Campaign
Aug 12, 2010 -
901 Silver aims to give make tequila drinking more sophisticated through a series of web shorts created as part of a web-only launch.
Comments
Hulu Loses Viewers, but Serves Most Video Ads in June
Jul 20, 2010 - The long-form video content site lost viewers in June, but is serving over double the amount of ads as its competitors. Comments
Navigating the Annoyance Factor
Apr 14, 2011 - Are we blowing long-form video advertising by failing to provide more variety in the ads that we serve? Comments
Google Loses Ground in Video Ad Volume Race
Mar 29, 2011 - Despite video monetization goals, Google serves fewer video ads than competitors. Comments
U.S. Online Video Use Up 45 Percent, Year-Over-Year
Mar 4, 2011 - Users streamed more videos and spent more time doing so in January 2011 compared with the same period the previous year. Comments
Future of TV: Xbox? [Video]
Feb 11, 2011 - Microsoft's discussions with Conan O'Brien last year point to higher ambitions for the Xbox Live service. Comments
Hulu Wins Back Viacom, Improves Ad Monetization
Feb 3, 2011 -
Hulu's monetization increased significantly in each of the past two years.
Comments
Major Video Ad Networks Serve More Ads in December
Feb 1, 2011 - Tremor Media, ADAP.TV, and BrightRoll served substantially more ads in December than they did the previous month, according to comScore. Comments
Hulu Serves Over A Billion Video Ads in October
Nov 16, 2010 - Long-form video site served twice as many ads as other video properties over the course of the month. Comments
Online Video Ads Reached Almost Half of U.S. Users in September
Oct 19, 2010 - ComScore estimates 45.4 percent of users viewed at least one video ad over the course of the month. Comments
Watching the Value of Online Video Grow
Sep 23, 2010 - Why media buyers should incorporate online video in their campaigns. Comments
Hulu to Launch Video Ad Choice September 15
Aug 12, 2010 - Hulu, Yahoo, and AOL are prepping launch of the video ad format developed with VivaKi, to be ready September 15. Comments
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