Online Upfront Gains Steam With YouTube, Yahoo, Et Al
Media

Online Upfront Gains Steam With YouTube, Yahoo, Et Al

12y Susan Kuchinskas

Online Upfront Gains Steam With YouTube, Yahoo, Et...

Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Read More...

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With Streaming Video, Ad Strategies Come Streaming In
Media

With Streaming Video, Ad Strategies Come Streaming In

12y Tessa Wegert

With Streaming Video, Ad Strategies Come Streaming...

The best practices that have evolved from streaming media advertising are essential to marketers reliant on video content to promote their services an...

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Hulu Reports $420M in 2011 From Ads and Subscriptions
Media

Hulu Reports $420M in 2011 From Ads and Subscriptions

12y Christopher Heine

Hulu Reports $420M in 2011 From Ads and Subscripti...

Online video service claims 1,000 brand advertisers. Read More...

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Facebook Draws More Video Viewers Than Hulu
Media

Facebook Draws More Video Viewers Than Hulu

12y ClickZ Stats Staff

Facebook Draws More Video Viewers Than Hulu

Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. Read More...

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YouTube and Hulu to Take On Cable TV Industry
Asia

YouTube and Hulu to Take On Cable TV Industry

12y Adaline Lau

YouTube and Hulu to Take On Cable TV Industry

Will ad revenue on traditional TV suffer as audiences increasingly rely on smartphones, gaming consoles, and other devices to view videos? Read More...

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Don't Like Your Hulu Ad? Now You Can Switch
Media

Don't Like Your Hulu Ad? Now You Can Switch

13y Douglas Quenqua

Don't Like Your Hulu Ad? Now You Can Switch

Ad Swap plays a default ad automatically and then gives viewers the option to shift. Read More...

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Confessions of Jimmy Fallon's Newest #FalPal
Marketing

Confessions of Jimmy Fallon's Newest #FalPal

13y Anna Maria Virzi

Confessions of Jimmy Fallon's Newest #FalPal

NBCU gets creative with social media - and hopes marketers come along for the ride. Read More...

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Poptent: Rethink Everything You Know About Ads
Marketing

Poptent: Rethink Everything You Know About Ads

13y Gary Stein

Poptent: Rethink Everything You Know About Ads

How a crowdsource community site is stitching together two very powerful trends in video: creation and distribution. Read More...

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Dear Entertainment Industry: It's Me, Sean
Marketing

Dear Entertainment Industry: It's Me, Sean

13y Sean Carton

Dear Entertainment Industry: It's Me, Sean

How to revive an on-again, off-again relationship with yours truly. Read More...

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Vying for Video Subscription
Media

Vying for Video Subscription

13y Tessa Wegert

Vying for Video Subscription

How much are consumers willing to pay to avoid ads? Read More...

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80 Percent of U.S. Users Viewed Online Video in April
Data insights

80 Percent of U.S. Users Viewed Online Video in April

13y Jack Marshall

80 Percent of U.S. Users Viewed Online Video in Ap...

Video ads reached 42 percent of users over the course of the month. Read More...

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Xbox, Hulu Are Latest to Let Sponsors Liberate Paid Content
Media

Xbox, Hulu Are Latest to Let Sponsors Liberate Paid Content

13y Kate Kaye

Xbox, Hulu Are Latest to Let Sponsors Liberate Pai...

Jack Link's sponsorship of Hulu Plus on Xbox Live is part of a surging trend. Read More...

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AOL Video Reach Explodes in March
Data insights

AOL Video Reach Explodes in March

13y Jack Marshall

AOL Video Reach Explodes in March

Huffington Post acquisition helps boost AOL's video audience, as Google continues to dominate the space. Read More...

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Navigating the Annoyance Factor
Media

Navigating the Annoyance Factor

13y Tessa Wegert

Navigating the Annoyance Factor

Are we blowing long-form video advertising by failing to provide more variety in the ads that we serve? Read More...

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Google Loses Ground in Video Ad Volume Race
Data insights

Google Loses Ground in Video Ad Volume Race

13y Jack Marshall

Google Loses Ground in Video Ad Volume Race

Despite video monetization goals, Google serves fewer video ads than competitors. Read More...

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U.S. Online Video Use Up 45 Percent, Year-Over-Year
Data insights

U.S. Online Video Use Up 45 Percent, Year-Over-Year

13y Jack Marshall

U.S. Online Video Use Up 45 Percent, Year-Over-Yea...

Users streamed more videos and spent more time doing so in January 2011 compared with the same period the previous year. Read More...

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Future of TV: Xbox? [Video]
Marketing

Future of TV: Xbox? [Video]

13y Wes Keltner

Future of TV: Xbox? [Video]

Microsoft's discussions with Conan O'Brien last year point to higher ambitions for the Xbox Live service. Read More...

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Hulu Wins Back Viacom, Improves Ad Monetization
Media

Hulu Wins Back Viacom, Improves Ad Monetization

13y Susan Kuchinskas

Hulu Wins Back Viacom, Improves Ad Monetization

Hulu's monetization increased significantly in each of the past two years. Read More...

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Major Video Ad Networks Serve More Ads in December
Data insights

Major Video Ad Networks Serve More Ads in December

13y Jack Marshall

Major Video Ad Networks Serve More Ads in December

Tremor Media, ADAP.TV, and BrightRoll served substantially more ads in December than they did the previous month, according to comScore. Read More...

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Hulu Serves Over A Billion Video Ads in October
Data insights

Hulu Serves Over A Billion Video Ads in October

13y Jack Marshall

Hulu Serves Over A Billion Video Ads in October

Long-form video site served twice as many ads as other video properties over the course of the month. Read More...

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Online Video Ads Reached Almost Half of U.S. Users in September
Data insights

Online Video Ads Reached Almost Half of U.S. Users in September

13y Jack Marshall

Online Video Ads Reached Almost Half of U.S. Users...

ComScore estimates 45.4 percent of users viewed at least one video ad over the course of the month. Read More...

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Watching the Value of Online Video Grow
Media

Watching the Value of Online Video Grow

14y Tessa Wegert

Watching the Value of Online Video Grow

Why media buyers should incorporate online video in their campaigns. Read More...

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Hulu to Launch Video Ad Choice September 15
Media

Hulu to Launch Video Ad Choice September 15

14y Jack Marshall

Hulu to Launch Video Ad Choice September 15

Hulu, Yahoo, and AOL are prepping launch of the video ad format developed with VivaKi, to be ready September 15. Read More...

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Tequila Brand Launches With Steamy Web-Only Video Campaign
Media

Tequila Brand Launches With Steamy Web-Only Video Campaign

14y Ken Liebeskind

Tequila Brand Launches With Steamy Web-Only Video ...

901 Silver aims to give make tequila drinking more sophisticated through a series of web shorts created as part of a web-only launch. Read More...

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Hulu Loses Viewers, but Serves Most Video Ads in June
Ad Industry Metrics

Hulu Loses Viewers, but Serves Most Video Ads in June

14y Jack Marshall

Hulu Loses Viewers, but Serves Most Video Ads in J...

The long-form video content site lost viewers in June, but is serving over double the amount of ads as its competitors. Read More...

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