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The Ad That Got Everyone Talking - and Not in a Good Way

Melanie White  |  Video

May 1, 2013 - Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week later and despite Hyundai's efforts to cover its tracks, the video ads are still going strong. Comments

Lisa Lacy  |  Sports & Entertainment

ClickZ's Super Bowl XLVII Preview

budweiser-name-the-star Feb 1, 2013 - Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Comments

Tessa Wegert  |  Media Buying

Oscar Campaigns Entertain and Inform Online and Off

Mar 1, 2012 - It may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads. Comments

Christopher Heine  |  Social Media

Facebook Updates Pages, Allowing Brands to Have a History

coke-timelines-screeshot Feb 29, 2012 - Coke, Walmart, Hyundai, and others are launch partners. Comments

Susan Kuchinskas  |  Automotive

Hyundai Xbox Game Incorporates Kinect Gestures

hyndai-xbox Jan 10, 2012 - An earlier Hyundai/Xbox campaign scored impressive results. Comments

Kate Kaye  |  Data-Driven Marketing

Hyundai's Super Bowl Blog Campaign a Lesson to Marketers

hyundai-superbowlxlv Dec 23, 2011 - The FTC said its investigation of Hyundai's Super Bowl XLV blogger outreach effort could be a lesson for marketers. Comments

David Ward  |  Strategies

'Burn Notice' Game Takes a Hyundai Sponsorship Further

black-ops Nov 29, 2010 - Game format emerges as a means to extend USA Network's product placement deals online. Comments

Ken Liebeskind  |  Automotive

Social Media Drives Hyundai 'Uncensored' Campaign

hyundai Aug 24, 2010 - YouTube and Facebook provide opportunities for consumers to comment on the Sonata. Comments

Joshua Palau  |  Search Marketing

Searching the Super Bowl 2010

Feb 16, 2010 - What online marketers can learn from Super Bowl advertising's winners and losers. Comments

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