Marketing News & Expert Advice
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IAB
AOL First Major Company to Certify Sales Staff With IAB Exam
May 9, 2013 - AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Comments
Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell
Jan 2, 2013 -
Senate Minority Leader got $2,400 from The Interactive Advertising Bureau.
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63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study
Dec 20, 2012 -
Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB).
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ClickZ Catches Up With IAB's Anna Bager: 'Users Are Consuming Video Like Crazy'
Dec 19, 2012 -
ClickZ spoke with Anna Bager, IAB's VP and GM, Mobile Marketing Center of Excellence, about the year in mobile and what we can expect for 2013.
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IAB Releases Report on Best Practices for Website Tagging
Nov 29, 2012 -
The Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment.
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IAB Unveils Specifications for SafeFrame 1.0
Nov 21, 2012 -
The Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new protocols.
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Longer Online Videos Beg for New Ad Strategy
Nov 20, 2012 -
Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala.
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77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts
Nov 12, 2012 -
As much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term advertising efforts, according to a new study from the IAB and Winterberry Group.
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The Year of Mobile…Measurement
Oct 26, 2012 -
Declaring 2013 the year of mobile measurement will focus the industry's attention on ways that we can give mobile media a more breathable atmosphere for marketing and advertising.
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Pharma and Healthcare Drive Biggest Online Ad Spending Gains
Oct 11, 2012 -
The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year.
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IAB Defines Mobile as a 'Behavior, Not a Technology'
Oct 10, 2012 -
IAB's Mobile Marketing Center of Excellence also released data from a survey of moviegoers using mobile.
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Google Receives Viewability Accreditation
Apr 29, 2013 -
Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council.
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How Far Has Digital Advertising Come?
Apr 22, 2013 -
Advertisers and agencies now see ad viewability as a currency that they will trade on, and publishers and site owners should take note.
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IAB Mobile Marketplace: Understanding the Full Value of Mobile With Google
Apr 18, 2013 -
If the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says Tim Reis, head of mobile and social solutions, Americas at Google.
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Internet Ad Revenue Breaks Record With $37 Billion in Profits Last Year
Apr 17, 2013 -
IAB reports that digital ad revenue has scored all-time highs two years running.
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IAB Officially Unveils the SafeFrame 1.0 Specification
Mar 19, 2013 -
IAB's release aims to improve methods for the measurement of digital ad impression viewability.
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Video Ad News, a Harbinger of Change
Mar 7, 2013 -
Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers.
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If It's Not Programmatic Premium, Then What Is It?
Mar 6, 2013 -
We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way.
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It's Time to Move TV Ad Spending Dollars to Digital
Feb 28, 2013 -
A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs.
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MMA and IAB Release Mobile Phone Creative Guidelines
Jan 29, 2013 -
The Mobile Marketing Association and the Interactive Advertising Bureau have unveiled the Mobile Phone Creative Guidelines for public comment.
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More Consumers Order Food Online Using a Smartphone or Tablet
Jan 28, 2013 -
About 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle.
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