IAB

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In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping into additional driver details. Comments

Denny’s and Atari Appeal to Gen X With Mobile Games

denny-s-atari Jul 3, 2014 - By reviving three Atari games, Denny’s has become the latest brand to tap into collective nostalgia, which experts say can be a powerful motivator, but must be used strategically. Comments

Yahoo Prime View Enables 100% Viewability on Display Ads

yahoo-prime-view Jun 26, 2014 - The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Comments

Marketers Must Combine TV and Digital Video Advertising – But How?

video-streaming-shutterstock-99918575 Jun 13, 2014 - Based on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectively reach consumers. Comments

M&A News: Facebook, Marin Software, and Alliance for Audited Media

merger Jun 3, 2014 - A roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Comments

How Can Brands Fight Online Video Fraud?

shutterstock-132959744 May 30, 2014 - In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third parties, experts say. Comments

Discovery Still a Struggle for Branded Apps Like Kellogg's

cur8-app-timelinegrid-v1-df May 7, 2014 - Two new apps from Kellogg’s and Marriott highlight the problem of discovery for marketers when rolling out branded apps. Comments

Apps and Mobile Web: The State of the Debate

mobile-apps May 7, 2014 - Both sides of the "Apps Versus Mobile Web" debate present compelling points, but which is the best choice for marketers? Comments

Original Digital Video Programming to Be as Important as TV [Study]

online-video-1 Apr 29, 2014 - A new study shows that in the coming years, original digital video programming will become as important to a business' success as television advertising. Comments

East vs. West, Content vs. Tech, f8 vs. NewFronts

east-coast-west-coast Apr 28, 2014 - With Facebook's f8 conference being held at the same time as the Digital Content NewFronts this year, marketers are faced with the choice of which event to attend. Comments

AOL and Microsoft Team Up to Offer Premium Content

aol-logo-eraser-red1 Apr 25, 2014 - Through a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Comments

AOL Strikes Premium Motion Picture Deal With Miramax

aol-logo-eraser-red Apr 24, 2014 - A new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Comments

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion

internetmarketing Apr 14, 2014 - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Comments

Don’t Ruin Good Strategy With Bad Creative

mobilemarketing Apr 9, 2014 - As much progress as marketers are making in mobile advertising in terms of cross-platform audience management, measurement, and delivery standards, there's one thing they must fix: bad creative. Comments

A New Era in Advertising Metrics Begins With MRC's Viewability Standards

metrics-that-matter Apr 8, 2014 - The Media Rating Council's adoption of viewability standards for display advertising ushers in a new era of advertising metrics. It's a fundamental shift in the way we do business, and will impact the entire advertising ecosystem. Comments

Media Rating Council Sets New Standards for Viewable Display Impressions

online-advertising Mar 31, 2014 - The Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. Comments

IAB Releases In-Image Advertising Primer

iab Mar 20, 2014 - The paper helps illustrate the effectiveness of in-image advertising through case studies and research, the IAB says. Comments

Move Over TV – Brands Are Tuning Into Digital Video Ads

pgafedex-twitteramplify Mar 20, 2014 - Over the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about reaching viewers. Comments

New Time-Spent Metric Seeks to Move Marketers Away From Clicks

time-spent-shutterstock-176656073 Mar 17, 2014 - The online ad industry has been slow to move away from click-throughs and impressions as a standard. Ad exchange WebSpectator claims its newly MRC-accredited guaranteed time slot will help move them in the right direction. Comments

The Art of WHERE

mobile-map-shutterstock-120085516 Mar 12, 2014 - Everyone knows location continues to be a central part of mobile advertising's value proposition. Here are some of the things that the IAB, and the market, need to focus on to better harness location. Comments

Digital Marketing People on the Move: Feb 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga Mar 4, 2014 - February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executive vice president. Comments

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