IAB

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Mobile Advertising and Its Original Medium

Aug 28, 2015 - The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts. Comments

IAB UK Provides Solutions to Five Major Industry Challenges

digital-marketing-challenges Aug 21, 2015 - The IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. Comments

Amazon to Abandon Adobe Flash Next Month

amazon-image-laptop Aug 20, 2015 - Amazon is going to ditch Adobe Flash, a move driven by recent browser-setting updates from Google Chrome, Mozilla Firefox and Apple Safari. Comments

IAB: HTML5 to Be New Industry Standard

html5-image Aug 17, 2015 - Advertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard. Comments

Rise Of the Authenticators

superwoman Aug 17, 2015 - What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting from publishers and advertisers? Comments

KIND Uses Stop Motion Video to Make Instagram Magic for Millennial Moms

instagram-rachel-ryle-kind-bar Aug 5, 2015 - Snack bar brand KIND has tapped Instagram star and artist Rachel Ryle to encourage moms to share their best summer photos for a chance to win a custom-made lunch box. Comments

Our Smartphones, Ourselves

digital-evolution Jul 29, 2015 - Our smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. Just how much of that data do marketers have access to? Comments

Eyes Wide Open on Viewability

Computing Jul 27, 2015 - Viewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will improve. Comments

Mobile Factors Into 54 Percent of Campaigns with Viewability Discrepancies

metrics-measurement Jul 9, 2015 - In its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big factor in those that did not. Comments

A Portrait of American Mobile Video Viewing

china-mobile-commerce Jul 2, 2015 - IAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos that are easily accessible via social. Comments

Marketers Who Ignore Connected TV May Be Left in the Dust

tv-everywhere Jul 2, 2015 - Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided hyper-targeted TV advertising. Comments

Win Over the Consumer With Data Transparency

consumer-data Jun 30, 2015 - Companies that are honest about their data practices are more likely to build trust with consumers. Comments

Threat or Opportunity? 4 Topics for Publisher Dialogue in 2015

opportunity-box-in-hand Jun 16, 2015 - Events geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad quality and ad blocking. Comments

FTC Urges Publishers to Clearly Label Native Ads

the-ftc Jun 8, 2015 - If publishers serve misleading native ads, the Federal Trade Commission (FTC) could soon begin to hold them responsible. Comments

Beyond YouTube: Alternate Video Venues

social-media-and-video Jun 5, 2015 - While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. Comments

Yahoo Allows Advertisers to Independently Validate Viewability and Fraud

yahoo-mobile-image Jun 3, 2015 - Yahoo is the first major digital publisher that lets brands fact-check viewability and ad fraud by themselves. Comments

Remembering Mobile Dads - and Not Just on Father’s Day

A dad working from home with his young son Jun 3, 2015 - Marketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than those in previous generations. Comments

Brands Fight Ad Blindness With Interactive Experiences

mobilesmartphones Jun 2, 2015 - Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into consideration. Comments

Signs Point to a New 'New Normal' for TV Viewing

Photo of a TV remote control May 6, 2015 - With so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Comments

Brands to Spend More on Original Digital Video But Worry About Its ROI

videoproduction May 1, 2015 - A joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video content in 2015 and beyond, but cost, quality, and measurement are the biggest challenges they face. Comments

YouTube Unveils New Research and Insights Before NewFronts 2015

YouTube logo Apr 23, 2015 - Ahead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers. Comments

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