Marketing News & Expert Advice
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IAB
The Mobile Opportunity, From the Mouths of Marketers [Study]
Oct 2, 2013 - IAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Comments
Cannes 2013 Video: IAB - Mobile Isn't a Screen, It's a Behavior
Jul 2, 2013 -
ClickZ spoke with Anna Bager, VP and general manager, Mobile Marketing Center of Excellence, Interactive Advertising Bureau, during Cannes Lions about the future of mobile and its large presence at the festival.
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In Spite of Uncertainty, Native Ad Spending Grows
Jun 27, 2013 -
Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of careful scrutiny.
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Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners
Jun 11, 2013 -
A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads.
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(Re)Defining Mobile
Jun 5, 2013 -
The human-centric view of mobile means that the right person could be anyone, the right time and place could be anytime and anywhere.
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AOL First Major Company to Certify Sales Staff With IAB Exam
May 9, 2013 -
AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam.
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Google Receives Viewability Accreditation
Apr 29, 2013 -
Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council.
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How Far Has Digital Advertising Come?
Apr 22, 2013 -
Advertisers and agencies now see ad viewability as a currency that they will trade on, and publishers and site owners should take note.
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IAB Mobile Marketplace: Understanding the Full Value of Mobile With Google
Apr 18, 2013 -
If the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says Tim Reis, head of mobile and social solutions, Americas at Google.
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Internet Ad Revenue Breaks Record With $37 Billion in Profits Last Year
Apr 17, 2013 -
IAB reports that digital ad revenue has scored all-time highs two years running.
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IAB Officially Unveils the SafeFrame 1.0 Specification
Mar 19, 2013 -
IAB's release aims to improve methods for the measurement of digital ad impression viewability.
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"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg
Oct 1, 2013 -
After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by...
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Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art
Sep 25, 2013 -
The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science.
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Brands Adopting a Leadership Position on Do Not Track Technology
Aug 28, 2013 -
Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more.
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The Mobile Creative Moment
Aug 28, 2013 -
Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers.
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IAB's Updated Quality Assurance Guidelines Plan to Promote Brand Safety
Jul 25, 2013 -
The IAB released its Quality Assurance Guidelines 2.0, a compliance program that provides assurances to advertisers that their ads won't appear alongside inappropriate content or pirated intellectual property.
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Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures
Jul 19, 2013 -
The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy and counterfeiting.
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IAB, MMA, and MRC Set New Standard for Quality Ad Metrics With Revised Mobile Guidelines
Jul 15, 2013 -
Last week the IAB, MMA, and MRC finalized their measurement guidelines for Mobile Application and Mobile Web advertising.
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Ads vs. Content - What Consumers Don't Know and What This Means for Brands
Jul 11, 2013 -
If we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely to work.
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Search Ads Account for 52.8% of World's Mobile Ad Revenue in 2012
Jul 10, 2013 -
Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011.
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The Revolution Will Be Tablet-ized
Jul 3, 2013 -
Perhaps the ultimate chameleon device, tablets combine the most attractive elements of TVs, PCs, smartphones, and even print publications.
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