Marketing News & Expert Advice
|
|
|
IAB
IAB Officially Unveils the SafeFrame 1.0 Specification
Mar 19, 2013 - IAB's release aims to improve methods for the measurement of digital ad impression viewability. Comments
Longer Online Videos Beg for New Ad Strategy
Nov 20, 2012 -
Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala.
Comments
77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts
Nov 12, 2012 -
As much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term advertising efforts, according to a new study from the IAB and Winterberry Group.
Comments
The Year of Mobile…Measurement
Oct 26, 2012 -
Declaring 2013 the year of mobile measurement will focus the industry's attention on ways that we can give mobile media a more breathable atmosphere for marketing and advertising.
Comments
Pharma and Healthcare Drive Biggest Online Ad Spending Gains
Oct 11, 2012 -
The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year.
Comments
IAB Defines Mobile as a 'Behavior, Not a Technology'
Oct 10, 2012 -
IAB's Mobile Marketing Center of Excellence also released data from a survey of moviegoers using mobile.
Comments
IAB's Big Data Driven Political Ad Push Backs Lobbying Goals
Oct 2, 2012 -
A set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbed by privacy laws - has become to the political campaigns that help them get elected.
Comments
Big Data Drives Ad-Supported Internet Job Growth
Oct 1, 2012 -
The number of Internet ad economy-related workers has doubled since 2007 to 5.1 million.
Comments
Video Advertisers in Canada Want Their GRPs
Sep 26, 2012 -
An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending.
Comments
Viewability and Online GRP Metrics Gain Traction
Sep 18, 2012 -
As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them.
Comments
What You Need to Know About Viewable Impressions
Aug 23, 2012 -
Due to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but viewable impressions can change that.
Comments
Video Ad News, a Harbinger of Change
Mar 7, 2013 -
Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers.
Comments
If It's Not Programmatic Premium, Then What Is It?
Mar 6, 2013 -
We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way.
Comments
It's Time to Move TV Ad Spending Dollars to Digital
Feb 28, 2013 -
A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs.
Comments
MMA and IAB Release Mobile Phone Creative Guidelines
Jan 29, 2013 -
The Mobile Marketing Association and the Interactive Advertising Bureau have unveiled the Mobile Phone Creative Guidelines for public comment.
Comments
More Consumers Order Food Online Using a Smartphone or Tablet
Jan 28, 2013 -
About 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle.
Comments
Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell
Jan 2, 2013 -
Senate Minority Leader got $2,400 from The Interactive Advertising Bureau.
Comments
63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study
Dec 20, 2012 -
Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB).
Comments
ClickZ Catches Up With IAB's Anna Bager: 'Users Are Consuming Video Like Crazy'
Dec 19, 2012 -
ClickZ spoke with Anna Bager, IAB's VP and GM, Mobile Marketing Center of Excellence, about the year in mobile and what we can expect for 2013.
Comments
IAB Releases Report on Best Practices for Website Tagging
Nov 29, 2012 -
The Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment.
Comments
IAB Unveils Specifications for SafeFrame 1.0
Nov 21, 2012 -
The Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new protocols.
Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
