Yahoo Allows Advertisers to Independently Validate Viewability and Fraud

Jun 3, 2015 - Yahoo is the first major digital publisher that lets brands fact-check viewability and ad fraud by themselves. Comments

Remembering Mobile Dads - and Not Just on Father’s Day

A dad working from home with his young son Jun 3, 2015 - Marketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than those in previous generations. Comments

Brands Fight Ad Blindness With Interactive Experiences

mobilesmartphones Jun 2, 2015 - Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into consideration. Comments

Signs Point to a New 'New Normal' for TV Viewing

Photo of a TV remote control May 6, 2015 - With so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Comments

Brands to Spend More on Original Digital Video But Worry About Its ROI

videoproduction May 1, 2015 - A joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video content in 2015 and beyond, but cost, quality, and measurement are the biggest challenges they face. Comments

YouTube Unveils New Research and Insights Before NewFronts 2015

YouTube logo Apr 23, 2015 - Ahead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers. Comments

IAB: Mobile Ad Revenues Soared 76% in 2014

new-iab-logo Apr 22, 2015 - The digital advertising space grew 16 percent last year to a total of $49.5 billion in sales, driven by a surge in mobile ad revenues. Comments

When Margins Attack: The Impacts of Video Supply Deficit

online-video-advertising Apr 17, 2015 - Limited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them? Comments

Is Mobile Redundant?: What We Learned at IAB’s Mobile Marketplace

mobile-first-search Apr 8, 2015 - As mobile is everywhere now, does that mean it's becoming meaningless? Does it even require a conversation anymore? Comments

Industry Isn't Quite Ready for Mobile Measurement, Says MRC

mobile-measurement Mar 30, 2015 - While discussing mobile measurement at the IAB Marketplace, George Ivie, CEO of the Media Rating Council, said standards regarding viewability haven't yet caught up to mobile technology. Comments

Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

7reasons-clickz-live Mar 19, 2015 - ClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Comments

What Spirit Airlines and Arby’s Can Teach Marketers About Brand Personality

brand-community Mar 12, 2015 - Brands that maintain a strong personality stand a better chance of forming strong and lasting connections with consumers, ultimately resulting in more conversions. Comments

Advertisers Gain New Weapon to Fight Piracy

tag-image Feb 11, 2015 - The Trustworthy Accountability Group (TAG) has created the Brand Integrity Program Against Piracy to help advertisers and their agencies deal with piracy concerns. Comments

Users Want a Seamless and Convenient Web Experience

mobile usability Feb 11, 2015 - What debate? Whether via app or mobile Web, mobile users want an easy and connected experience. Comments

How Will We Get to 100% Viewability? Hint: Don’t Settle

online-video-advertising Feb 2, 2015 - The industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle. Comments

The Internet of Things Could Wreak Havoc on Industry Standards

smart-home-internet-of-things Jan 29, 2015 - The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight into how to standardize and measure the new data. Comments

IAB: Marketers Eager to Optimize Data Tools [Study]

shutterstock-116408224 Jan 28, 2015 - A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolsets would result in better data use. Comments

Obama's Privacy Policy Might Be Bad for Marketers

shutterstock-133773500 Jan 28, 2015 - In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might come at the expense of brand marketing. Comments

Digital Marketing Trends to Watch Out for in 2015

digital-marketing-trends-1 Dec 24, 2014 - We consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. Comments

IAB: 100% Viewability "Unreasonable"

viewability Dec 16, 2014 - The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So what measurement challenges do advertisers have? Comments

Brands Will Lose Billions to Bots in 2015 [Study]

shutterstock-115174939 Dec 9, 2014 - According to research by White Ops and the Association of National Advertisers, 11 percent of display ad impressions, 23 percent of video ad impressions, and 52 percent of sourced traffic is fraudulent. Comments

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