Marketing News & Expert Advice
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IAB
Ad Clutter Rises - 5 Ways to Fight It
Aug 16, 2012 - While we await the mass adoption of IAB Rising Stars ads and what will surely be a marked decrease in page clutter, how can we ensure that ours stand out? Comments
Google to Measure: Did Anyone See Your Ad?
Apr 19, 2012 -
Marketers praise Google's new tools, but question whether they will be effective enough.
Comments
Internet Ad Revenue Totals $31B in 2011, Up 22%
Apr 18, 2012 - IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011. Comments
Think Globally, Act Mobile-ly
Apr 13, 2012 - Identifying the next great trend in mobile may be impossible…but that's what makes it so exciting. Comments
European DAA And Privacy Ad Icon Coming Soon
Apr 3, 2012 -
Behavioral icon will move to Canada, too, and possibly Australia and South America.
Comments
At SES, Momentum for a 'Viewable' Impression Standard
Mar 23, 2012 - Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers. Comments
Does LinkedIn Have an Invalid Click Problem?
Mar 16, 2012 - Just like with PPC search, you have to be aware of the issues of click quality on your social platforms. Comments
Internet Radio Lets Advertisers Tune in to Their Creativity
Mar 13, 2012 - Digital audio services are a sandbox full of great toys with a fast-growing audience of listeners. What brands need to know. Comments
Europe Increases Pressure on Online Ad Industry
Mar 7, 2012 -
Letter from EU privacy group to IAB Europe adds another wrinkle to developing story.
Comments
The Best of 2012's IAB Annual Leadership Meeting
Mar 6, 2012 - Six highlights and five takeaways from the meeting. Comments
BuzzFeed Breathes Life Into the Sponsored Post
Mar 5, 2012 -
Site embraces advertiser content, rejects IAB standard ads.
Comments
Tablet Ads Perform Better with Interactivity, Says IAB UK
Jul 26, 2012 -
45% said they expect their favorite brands to advertise on tablets.
Comments
Industry Aims for Viewable Impressions to Take Hold in 2013
Jul 25, 2012 - An online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Comments
Ads on Tablets: 47% Engage, Says IAB
Jul 16, 2012 -
An IAB study shows 20% of mobile users access social media when they first wake up.
Comments
IAB Ad Tech Council Names Co-Chairs From Google and Rubicon
Jun 21, 2012 - Ad tech IAB member firms can join the council but must pay extra for the privilege. Comments
Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows
Jun 11, 2012 -
Online ad revenue hit $8.4B in the first three months of 2012.
Comments
Asia-Pacific Drives Over One Third World's Mobile Ad Spend
Jun 6, 2012 -
Global mobile ad market was valued at over $5.3 billion for 2011.
Comments
It's All About the Strategy, Stupid!
May 29, 2012 - Media and marketing plans need to start with and always reinforce the business strategy. Comments
J&J Exec Says Brands Need Social Marketing Goals
May 16, 2012 -
Global marketing executive discusses challenges and opportunities for $24 billion business.
Comments
Aligning Marketing Data Strategy With Talent
May 15, 2012 - Take a phased approach to growing your firm's big data analysis capabilities. Comments
Agencies Lukewarm on 2012 NewFronts
May 4, 2012 -
Will people watch and advertisers buy in?
Comments
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