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IAB: Mobile Ad Revenues Soared 76% in 2014

Apr 22, 2015 - The digital advertising space grew 16 percent last year to a total of $49.5 billion in sales, driven by a surge in mobile ad revenues. Comments

When Margins Attack: The Impacts of Video Supply Deficit

online-video-advertising Apr 17, 2015 - Limited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them? Comments

Is Mobile Redundant?: What We Learned at IAB’s Mobile Marketplace

mobile-first-search Apr 8, 2015 - As mobile is everywhere now, does that mean it's becoming meaningless? Does it even require a conversation anymore? Comments

Industry Isn't Quite Ready for Mobile Measurement, Says MRC

mobile-measurement Mar 30, 2015 - While discussing mobile measurement at the IAB Marketplace, George Ivie, CEO of the Media Rating Council, said standards regarding viewability haven't yet caught up to mobile technology. Comments

Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

7reasons-clickz-live Mar 19, 2015 - ClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Comments

What Spirit Airlines and Arby’s Can Teach Marketers About Brand Personality

brand-community Mar 12, 2015 - Brands that maintain a strong personality stand a better chance of forming strong and lasting connections with consumers, ultimately resulting in more conversions. Comments

Advertisers Gain New Weapon to Fight Piracy

tag-image Feb 11, 2015 - The Trustworthy Accountability Group (TAG) has created the Brand Integrity Program Against Piracy to help advertisers and their agencies deal with piracy concerns. Comments

Users Want a Seamless and Convenient Web Experience

mobile usability Feb 11, 2015 - What debate? Whether via app or mobile Web, mobile users want an easy and connected experience. Comments

How Will We Get to 100% Viewability? Hint: Don’t Settle

online-video-advertising Feb 2, 2015 - The industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle. Comments

The Internet of Things Could Wreak Havoc on Industry Standards

smart-home-internet-of-things Jan 29, 2015 - The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight into how to standardize and measure the new data. Comments

IAB: Marketers Eager to Optimize Data Tools [Study]

shutterstock-116408224 Jan 28, 2015 - A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolsets would result in better data use. Comments

Obama's Privacy Policy Might Be Bad for Marketers

shutterstock-133773500 Jan 28, 2015 - In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might come at the expense of brand marketing. Comments

Digital Marketing Trends to Watch Out for in 2015

digital-marketing-trends-1 Dec 24, 2014 - We consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. Comments

IAB: 100% Viewability "Unreasonable"

viewability Dec 16, 2014 - The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So what measurement challenges do advertisers have? Comments

Brands Will Lose Billions to Bots in 2015 [Study]

shutterstock-115174939 Dec 9, 2014 - According to research by White Ops and the Association of National Advertisers, 11 percent of display ad impressions, 23 percent of video ad impressions, and 52 percent of sourced traffic is fraudulent. Comments

If You’re Buying Viewable Impressions, Demand Time Slots

online-video-advertising Dec 3, 2014 - Even though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure they aren't wasting their budgets. Comments

Digital Marketing People on the Move: November 2014 Roundup

group-shutterstock-101877301 Dec 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during November of this year. Comments

Taco Bell's New App Lets You Order From Your Phone

taco-bell-store Oct 29, 2014 - To draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked out its social media accounts. Comments

Mobile Ad Revenues Soar as Search and Directories Flatten Out

new-iab-logo Oct 23, 2014 - The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. Comments

IAB Highlights Best Campaigns From All Over the World

shutterstock-111655109 Oct 10, 2014 - In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and what they did well. Comments

Blind Spot: Ensuring the Future of Effective Digital Advertising

blind-spot-banner-ads Sep 24, 2014 - In order to continue to be a champion for the industry, the IAB needs to modify its position on banner blindness and amend the best practices for combating it. Comments

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