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IAB's Big Data Driven Political Ad Push Backs Lobbying Goals

Kate Kaye  |  Politics & Advocacy

Oct 2, 2012 - A set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbed by privacy laws - has become to the political campaigns that help them get elected. Comments

Daniel Mickens  |  Mobile

Asia-Pacific Drives Over One Third World's Mobile Ad Spend

mobilesmartphones Jun 6, 2012 - Global mobile ad market was valued at over $5.3 billion for 2011. Comments

Hollis Thomases  |  Media Planning

It's All About the Strategy, Stupid!

May 29, 2012 - Media and marketing plans need to start with and always reinforce the business strategy. Comments

Anna Maria Virzi  |  Social Media

J&J Exec Says Brands Need Social Marketing Goals

kim-kadlec2012 May 16, 2012 - Global marketing executive discusses challenges and opportunities for $24 billion business. Comments

Brad Terrell  |  Strategies

Aligning Marketing Data Strategy With Talent

May 15, 2012 - Take a phased approach to growing your firm's big data analysis capabilities. Comments

Anna Maria Virzi  |  Video

Agencies Lukewarm on 2012 NewFronts

thedaily-puppets May 4, 2012 - Will people watch and advertisers buy in? Comments

Anna Maria Virzi  |  Display Advertising

Google to Measure: Did Anyone See Your Ad?

google-colors Apr 19, 2012 - Marketers praise Google's new tools, but question whether they will be effective enough. Comments

Anna Maria Virzi  |  Ad Spend

Internet Ad Revenue Totals $31B in 2011, Up 22%

Apr 18, 2012 - IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011. Comments

Joe Laszlo  |  Mobile

Think Globally, Act Mobile-ly

Apr 13, 2012 - Identifying the next great trend in mobile may be impossible…but that's what makes it so exciting. Comments

Kate Kaye  |  Data-Driven Marketing

European DAA And Privacy Ad Icon Coming Soon

selfreg-icon Apr 3, 2012 - Behavioral icon will move to Canada, too, and possibly Australia and South America. Comments

Zachary Rodgers  |  Display Advertising

At SES, Momentum for a 'Viewable' Impression Standard

Mar 23, 2012 - Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers. Comments

Susan Kuchinskas  |  Data-Driven Marketing

Big Data Drives Ad-Supported Internet Job Growth

database Oct 1, 2012 - The number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Comments

Kate Kaye  |  Ad Industry Metrics

Video Advertisers in Canada Want Their GRPs

iab-canada-grp Sep 26, 2012 - An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending. Comments

Kate Kaye  |  Video

Viewability and Online GRP Metrics Gain Traction

nielsen-comscore-adaptv Sep 18, 2012 - As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Comments

Tessa Wegert  |  Media Buying

What You Need to Know About Viewable Impressions

iab-mmms Aug 23, 2012 - Due to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but viewable impressions can change that. Comments

Tessa Wegert  |  Media Buying

Ad Clutter Rises - 5 Ways to Fight It

rising-stars-units Aug 16, 2012 - While we await the mass adoption of IAB Rising Stars ads and what will surely be a marked decrease in page clutter, how can we ensure that ours stand out? Comments

Daniel Mickens  |  Mobile

Tablet Ads Perform Better with Interactivity, Says IAB UK

iabuk-study-tablets Jul 26, 2012 - 45% said they expect their favorite brands to advertise on tablets. Comments

Kate Kaye  |  Display Advertising

Industry Aims for Viewable Impressions to Take Hold in 2013

Jul 25, 2012 - An online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Comments

Daniel Mickens  |  Mobile

Ads on Tablets: 47% Engage, Says IAB

mobilesmartphones Jul 16, 2012 - An IAB study shows 20% of mobile users access social media when they first wake up. Comments

Kate Kaye  |  Strategies

IAB Ad Tech Council Names Co-Chairs From Google and Rubicon

Jun 21, 2012 - Ad tech IAB member firms can join the council but must pay extra for the privilege. Comments

Kate Kaye  |  Display Advertising

Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows

iab-q1revenue Jun 11, 2012 - Online ad revenue hit $8.4B in the first three months of 2012. Comments

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