IAB

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The Revolution Will Be Tablet-ized

Jul 3, 2013 - Perhaps the ultimate chameleon device, tablets combine the most attractive elements of TVs, PCs, smartphones, and even print publications. Comments

Cannes 2013 Video: IAB - Mobile Isn't a Screen, It's a Behavior

cannes-iab Jul 2, 2013 - ClickZ spoke with Anna Bager, VP and general manager, Mobile Marketing Center of Excellence, Interactive Advertising Bureau, during Cannes Lions about the future of mobile and its large presence at the festival. Comments

In Spite of Uncertainty, Native Ad Spending Grows

yahoo-stream Jun 27, 2013 - Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of careful scrutiny. Comments

Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners

man-using-mobile Jun 11, 2013 - A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads. Comments

(Re)Defining Mobile

man-using-mobile Jun 5, 2013 - The human-centric view of mobile means that the right person could be anyone, the right time and place could be anytime and anywhere. Comments

AOL First Major Company to Certify Sales Staff With IAB Exam

cmo-test May 9, 2013 - AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Comments

Google Receives Viewability Accreditation

Google logo Apr 29, 2013 - Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Comments

How Far Has Digital Advertising Come?

digital-advertising Apr 22, 2013 - Advertisers and agencies now see ad viewability as a currency that they will trade on, and publishers and site owners should take note. Comments

IAB Mobile Marketplace: Understanding the Full Value of Mobile With Google

mobile-checkout Apr 18, 2013 - If the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says Tim Reis, head of mobile and social solutions, Americas at Google. Comments

Internet Ad Revenue Breaks Record With $37 Billion in Profits Last Year

iab-revenue-2012 Apr 17, 2013 - IAB reports that digital ad revenue has scored all-time highs two years running. Comments

IAB Officially Unveils the SafeFrame 1.0 Specification

iab-safeframe Mar 19, 2013 - IAB's release aims to improve methods for the measurement of digital ad impression viewability. Comments

Video Ad News, a Harbinger of Change

cnet-got-milk Mar 7, 2013 - Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Comments

If It's Not Programmatic Premium, Then What Is It?

confusedwoman Mar 6, 2013 - We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way. Comments

It's Time to Move TV Ad Spending Dollars to Digital

tv Feb 28, 2013 - A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. Comments

MMA and IAB Release Mobile Phone Creative Guidelines

smart-phones Jan 29, 2013 - The Mobile Marketing Association and the Interactive Advertising Bureau have unveiled the Mobile Phone Creative Guidelines for public comment. Comments

More Consumers Order Food Online Using a Smartphone or Tablet

iphone-deals Jan 28, 2013 - About 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle. Comments

Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell

mitch-mcconnell Jan 2, 2013 - Senate Minority Leader got $2,400 from The Interactive Advertising Bureau. Comments

63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study

online-video Dec 20, 2012 - Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Comments

ClickZ Catches Up With IAB's Anna Bager: 'Users Are Consuming Video Like Crazy'

anna-bager-pic Dec 19, 2012 - ClickZ spoke with Anna Bager, IAB's VP and GM, Mobile Marketing Center of Excellence, about the year in mobile and what we can expect for 2013. Comments

IAB Releases Report on Best Practices for Website Tagging

new-iab-logo Nov 29, 2012 - The Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment. Comments

IAB Unveils Specifications for SafeFrame 1.0

safeframe Nov 21, 2012 - The Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new protocols. Comments

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