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Does LinkedIn Have an Invalid Click Problem?

Kevin Lee  |  Paid Search

Mar 16, 2012 - Just like with PPC search, you have to be aware of the issues of click quality on your social platforms. Comments

Anna Maria Virzi  |  Social Media

Coca-Cola Counts on Fans to Spread the Love

jonathan-coke Oct 4, 2011 - Brand's global advertising strategy executive discusses five facets of dynamic storytelling. Comments

Anna Maria Virzi  |  Mobile

Marketers Get Primed for a Mobile Future

Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments

Kate Kaye  |  Data-Driven Marketing

Rockefeller Got IAB Donation Days After Launching Privacy Bill

jayrockefeller Sep 29, 2011 - IAB's lobbying arm has made contributions to 10 key lawmakers this year. Comments

Kate Kaye  |  Display Advertising

Online Ad Revenues Hit $15 Billion in First Half 2011

Sep 28, 2011 - Display ads, including digital video grew at double-digit rates. Comments

Susan Kuchinskas  |  Mobile

IAB Proposes Standard for In-App Ads

Sep 8, 2011 - An attempt to overcome incompatible APIs that create hassle for advertisers and others. Comments

Zachary Rodgers  |  Mobile

Done With Dumb Phones, AdMob Doubles Down on Apps

Sep 6, 2011 - In step toward premium mobile, AdMob directs WAP publishers to AdSense. Comments

Julie Batten  |  Strategies

Online Behavioral Advertising - Are You Implementing a Self-Regulatory Program?

Aug 29, 2011 - Why has guidance been issued on online behavioral advertising and what does it mean for advertisers? Comments

Susan Kuchinskas  |  Strategies

IAB Asks ICANN to Block .Coke Et Al

Aug 15, 2011 - Group follows ANA in denouncing plan for branded top-level domains. Comments

Amy Manus  |  Data-Driven Marketing

Rules to Live By When Implementing Behavioral Targeting Tactics

Aug 3, 2011 - Five things to consider before launching, expanding, or testing elements of behavioral targeting. Comments

Jack Marshall  |  Mobile

Smartphone Web Ads Still a Priority for Mobile Marketers

mobile-gps Jul 18, 2011 - Ad buyers are less concerned with rich media ads and tablet devices. Comments

Myk Willis  |  Media Planning

Internet Radio Lets Advertisers Tune in to Their Creativity

Mar 13, 2012 - Digital audio services are a sandbox full of great toys with a fast-growing audience of listeners. What brands need to know. Comments

Kate Kaye  |  Strategies

Europe Increases Pressure on Online Ad Industry

eucommission Mar 7, 2012 - Letter from EU privacy group to IAB Europe adds another wrinkle to developing story. Comments

Hollis Thomases  |  Media Planning

The Best of 2012's IAB Annual Leadership Meeting

Mar 6, 2012 - Six highlights and five takeaways from the meeting. Comments

Zachary Rodgers  |  Publishing

BuzzFeed Breathes Life Into the Sponsored Post

buzzfeed-homepage Mar 5, 2012 - Site embraces advertiser content, rejects IAB standard ads. Comments

ClickZ News Staff  |  Agency Spotlight

Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief

Jan 4, 2012 - Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Comments

ClickZ News Staff  |  Strategies

Execs & Accounts: IAB, New Media Strategies, iCrossing

Dec 21, 2011 - IAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer. Comments

Susan Kuchinskas  |  Media Buying

Internet Ad Revenues Grew in Q3 - Again

Nov 30, 2011 - Ad sellers raked in $7.9 billion, according to IAB and PwC. Comments

Kate Kaye  |  Display Advertising

IAB Wants Audit of Ad Verification Systems

Nov 3, 2011 - Industry group worked with the Media Rating Council to craft ad verification guidelines. Comments

Hollis Thomases  |  Media Planning

Supersize My Ad

Oct 18, 2011 - Web publishers have to balance the line between the content that attracts the user in the first place and the ad experience that's likely to distract or interrupt that experience. Comments

Kate Kaye  |  Display Advertising

U.K. Web Ad Spend Grew in First Half, But Slower Than U.S.

Oct 5, 2011 - Video advertising drives growth on both sides of pond. Comments

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