Marketing News & Expert Advice
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iAd
InMobi Bulks Up Offering, War Chest
Sep 15, 2011 - Mobile ad net gets $200 million to hire engineers and expand globally. Comments
Subway Readies Global Mobile Push
Aug 4, 2011 -
Will launch transactional mobile websites and applications worldwide.
Comments
Apple Struggles to Gain Traction with iAd
Jul 14, 2011 - Company further lowers minimum spend to attract more advertisers. Comments
Mobile Ad Vendors Ease Production Burdens With Self-Serve Tools
May 5, 2011 -
Mobile ad networks and platforms seek ways to streamline ad production.
Comments
South Korea Police Investigate Google's Mobile Ad Unit
May 3, 2011 - Cybercrime cop says AdMob may have tracked personal location info without approval. Comments
Understanding the iPad
Feb 24, 2011 -
A look at who is using the popular device and the trouble with the iAd.
Comments
Apple Halves Minimum iAd Spend to Speed Advertiser Uptake
Feb 23, 2011 -
Sixty brands have bought iAds so far. With price cut, Apple aims to significantly increase that number.
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Apple Accelerates iAd Rollout With Ad Production Tool
Dec 20, 2010 - Point and click software will allow third parties to easily create rich media ads for Apple's mobile ad network. Comments
Apple Signs Brands for European iAd Launch
Nov 18, 2010 -
Renault, L’Oréal, and numerous other advertisers hope to see iAd campaigns live in Europe by Christmas.
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Apple Drops Prices for European iAd Launch
Nov 15, 2010 -
Report suggests Apple is struggling to sell iAds in Europe as easily as it did in the U.S.
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Apple and Dentsu Hope iAd Is Big in Japan
Nov 10, 2010 -
Companies partner to bring mobile advertising network to Japanese market.
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