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The State of Mobile Display Advertising - Why This Year Is Different

Jul 4, 2012 - Here are five factors why mobile advertising will take off in the next year. Comments

InMobi Bulks Up Offering, War Chest

Sep 15, 2011 - Mobile ad net gets $200 million to hire engineers and expand globally. Comments

Subway Readies Global Mobile Push

subwaysandwich Aug 4, 2011 - Will launch transactional mobile websites and applications worldwide. Comments

Apple Struggles to Gain Traction with iAd

Jul 14, 2011 - Company further lowers minimum spend to attract more advertisers. Comments

Mobile Ad Vendors Ease Production Burdens With Self-Serve Tools

nissaniad May 5, 2011 - Mobile ad networks and platforms seek ways to streamline ad production. Comments

South Korea Police Investigate Google's Mobile Ad Unit

May 3, 2011 - Cybercrime cop says AdMob may have tracked personal location info without approval. Comments

Understanding the iPad

ipad-tessa Feb 24, 2011 - A look at who is using the popular device and the trouble with the iAd. Comments

Apple Halves Minimum iAd Spend to Speed Advertiser Uptake

nissaniad Feb 23, 2011 - Sixty brands have bought iAds so far. With price cut, Apple aims to significantly increase that number. Comments

Apple Accelerates iAd Rollout With Ad Production Tool

Dec 20, 2010 - Point and click software will allow third parties to easily create rich media ads for Apple's mobile ad network. Comments

Apple Signs Brands for European iAd Launch

nissaniad Nov 18, 2010 - Renault, L’Oréal, and numerous other advertisers hope to see iAd campaigns live in Europe by Christmas. Comments

Apple Drops Prices for European iAd Launch

nissaniad Nov 15, 2010 - Report suggests Apple is struggling to sell iAds in Europe as easily as it did in the U.S. Comments

Apple and Dentsu Hope iAd Is Big in Japan

iphone-jpeg Nov 10, 2010 - Companies partner to bring mobile advertising network to Japanese market. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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