IBM

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IBM Buys Silverpop to Boost Personalized Marketing Capabilities

Apr 10, 2014 - IBM is buying Silverpop, an Atlanta-based marketing automation company, for a reported $250 to $300 million. Comments

How the Top 5 Brands Are Using Paid Search Ads

ppc Apr 9, 2014 - A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successes and shortcomings. Comments

IBM Invests $100 Million to Expand Its Marketing Consulting Business

large-ibm-logo Mar 28, 2014 - IBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new hires. Comments

Growing Hacking Convergence KPIs From Within

convergence Mar 10, 2014 - Organizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to help the business operate better and ultimately serve their customers and audiences more effectively. Comments

IBM Launches Interactive User Experience Unit Fed by Data Insights

IBM logo in black with white text Feb 5, 2014 - IBM is increasingly using data insights from its legendary research labs to inform its customers' design, customer interaction, and business strategies. Brands such as Jaguar and David Jones are on board. Comments

Mobile Cements Status as Primary Shopping Channel

dec4 Dec 9, 2013 - Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thanksgiving and Black Friday this year. Comments

IBM Digital Experience: An "Umbrella Thought" Story

IBM logo Jul 31, 2013 - IBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communications for customers, employees and business partners. Comments

IBM Makes Signet Sites Shine

kay-homepage Jan 28, 2013 - IBM is touting a year-long digital revamp of Signet Jewelers' ecommerce strategy and digital marketing design. IBM announced that the initiative led to a 49 percent increase in online sales during the 2012 holiday season, compared to the same period... Comments

Top 50 Brands in Content Marketing

Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments

Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

ibm-cyber-monday Nov 29, 2012 - Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. Comments

Cyber Monday Shopping Sales Up 30%

cyber-monday Nov 28, 2012 - Online shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM. Comments

Black Friday E-Commerce Sales Reach Over $1 Billion Record

ibm-2012-holiday-benchmark-reports-united-states Nov 26, 2012 - The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. Comments

Social Media Listening Made Simple

socialmedialistening Aug 14, 2012 - The average social media user listens more but are marketers doing the same? Comments

Augmented Reality Shopping Coming Soon

ibm-augmentedshopping Jul 2, 2012 - IBM Research has a prototype of a data-driven personal shopping assistant mobile app. Comments

Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

nokillla Jun 22, 2012 - IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Comments

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

Aligning Marketing Data Strategy With Talent

May 15, 2012 - Take a phased approach to growing your firm's big data analysis capabilities. Comments

Dashboards, Infographics, and Visualizations - Best Practices

May 2, 2012 - When using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle? Comments

Netezza Aims to Help Retailers Crunch Big Data

Jan 30, 2012 - IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds. Comments

Should Analytics Be Bundled or Cobbled?

Nov 21, 2011 - Several solutions for a changing environment. Comments

Social Media Marketing and Consumer Retail: It's About More Than Ads

Nov 9, 2011 - Look at the commitment that Walmart is making. Comments

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