Marketing News & Expert Advice
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IBM
Facebook Shows Fast Growth in Brand Value
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
Aligning Marketing Data Strategy With Talent
Take a phased approach to growing your firm's big data analysis capabilities.
Dashboards, Infographics, and Visualizations - Best Practices
When using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle?
Top 50 Brands in Content Marketing
Brands are becoming the media, attracting their own audiences. Here are the standouts.
Netezza Aims to Help Retailers Crunch Big Data
IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds.
Should Analytics Be Bundled or Cobbled?
Several solutions for a changing environment.
Social Media Marketing and Consumer Retail: It's About More Than Ads
Look at the commitment that Walmart is making.
Marketers Get Primed for a Mobile Future
Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes.
3 B2C Marketing Tactics to Improve Your B2B Newsletter
How to create newsletters your readers will be more likely to read, retain, and value.
IBM Rolls Out Analytics, Marketing Tool
A company known for selling software to CIOs and CEOs now aims for CMOs.
Marketing Automation Manager: Must-Have Skills
Robots need not apply.
Lessons From a Shareaholic
Three factors to understand what motivates people to share on social media and how to unlock their influence for your brand.
IBM Enhances Digital Marketing Services With Unica Acquisition
Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million.
IBM Buys Coremetrics to Strengthen Analytics Offerings
The move marks one of many in IBM's path toward building its marketing analytics business.
Got Policy?
Social media, used by your employees outside of the office, potentially affects your business. Here are factors to consider when adopting a social computing policy.
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