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IBM Makes Signet Sites Shine

Susan Kuchinskas  |  Strategies

Jan 28, 2013 - IBM is touting a year-long digital revamp of Signet Jewelers' ecommerce strategy and digital marketing design. IBM announced that the initiative led to a 49 percent increase in online sales during the 2012 holiday season, compared to the same period in 2011. Comments

Andrew Edwards  |  Actionable Analysis

Should Analytics Be Bundled or Cobbled?

Nov 21, 2011 - Several solutions for a changing environment. Comments

Dave Evans  |  Social Media

Social Media Marketing and Consumer Retail: It's About More Than Ads

Nov 9, 2011 - Look at the commitment that Walmart is making. Comments

Anna Maria Virzi  |  Mobile

Marketers Get Primed for a Mobile Future

Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments

Mike Hotz  |  Email Marketing

3 B2C Marketing Tactics to Improve Your B2B Newsletter

Jul 27, 2011 - How to create newsletters your readers will be more likely to read, retain, and value. Comments

Anna Maria Virzi  |  Actionable Analysis

IBM Rolls Out Analytics, Marketing Tool

Jul 15, 2011 - A company known for selling software to CIOs and CEOs now aims for CMOs. Comments

Anna Maria Virzi  |  Strategies

Marketing Automation Manager: Must-Have Skills

Jun 23, 2011 - Robots need not apply. Comments

Brandon Cheung  |  Strategies

Lessons From a Shareaholic

Mar 22, 2011 - Three factors to understand what motivates people to share on social media and how to unlock their influence for your brand. Comments

Kate Kaye  |  Marketing Automation

IBM Enhances Digital Marketing Services With Unica Acquisition

Aug 13, 2010 - Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Comments

Kate Kaye  |  Actionable Analysis

IBM Buys Coremetrics to Strengthen Analytics Offerings

Jun 15, 2010 - The move marks one of many in IBM's path toward building its marketing analytics business. Comments

Dave Evans  |  Social Media

Got Policy?

Jun 2, 2010 - Social media, used by your employees outside of the office, potentially affects your business. Here are factors to consider when adopting a social computing policy. Comments

Toby Murdock  |  Social Media

Top 50 Brands in Content Marketing

Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments

Miranda Miller  |  Ad Industry Metrics

Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

ibm-cyber-monday Nov 29, 2012 - Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. Comments

James Dohnert  |  Retail

Cyber Monday Shopping Sales Up 30%

cyber-monday Nov 28, 2012 - Online shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM. Comments

Miranda Miller  |  Social Commerce

Black Friday E-Commerce Sales Reach Over $1 Billion Record

ibm-2012-holiday-benchmark-reports-united-states Nov 26, 2012 - The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. Comments

Susan Kuchinskas  |  Social Commerce

Augmented Reality Shopping Coming Soon

ibm-augmentedshopping Jul 2, 2012 - IBM Research has a prototype of a data-driven personal shopping assistant mobile app. Comments

Daniel Mickens  |  Strategies

Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

nokillla Jun 22, 2012 - IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Comments

Anna Maria Virzi  |  Ad Industry Metrics

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

Brad Terrell  |  Strategies

Aligning Marketing Data Strategy With Talent

May 15, 2012 - Take a phased approach to growing your firm's big data analysis capabilities. Comments

John D'Arcy  |  Analyzing Customer Data

Dashboards, Infographics, and Visualizations - Best Practices

May 2, 2012 - When using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle? Comments

Susan Kuchinskas  |  Analyzing Customer Data

Netezza Aims to Help Retailers Crunch Big Data

Jan 30, 2012 - IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds. Comments

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