Marketing News & Expert Advice
|
|
|
IBM
IBM Digital Experience: An "Umbrella Thought" Story
Jul 31, 2013 - IBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communications for customers, employees and business partners. Comments
Dashboards, Infographics, and Visualizations - Best Practices
May 2, 2012 - When using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle? Comments
Netezza Aims to Help Retailers Crunch Big Data
Jan 30, 2012 - IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds. Comments
Should Analytics Be Bundled or Cobbled?
Nov 21, 2011 - Several solutions for a changing environment. Comments
Social Media Marketing and Consumer Retail: It's About More Than Ads
Nov 9, 2011 - Look at the commitment that Walmart is making. Comments
Marketers Get Primed for a Mobile Future
Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments
3 B2C Marketing Tactics to Improve Your B2B Newsletter
Jul 27, 2011 - How to create newsletters your readers will be more likely to read, retain, and value. Comments
IBM Rolls Out Analytics, Marketing Tool
Jul 15, 2011 - A company known for selling software to CIOs and CEOs now aims for CMOs. Comments
Marketing Automation Manager: Must-Have Skills
Jun 23, 2011 - Robots need not apply. Comments
Lessons From a Shareaholic
Mar 22, 2011 - Three factors to understand what motivates people to share on social media and how to unlock their influence for your brand. Comments
How Digital Is Improving the Shopper Experience
Sep 13, 2010 -
New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways.
Comments
IBM Makes Signet Sites Shine
Jan 28, 2013 -
IBM is touting a year-long digital revamp of Signet Jewelers' ecommerce strategy and digital marketing design. IBM announced that the initiative led to a 49 percent increase in online sales during the 2012 holiday season, compared to the same period...
Comments
Top 50 Brands in Content Marketing
Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments
Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs
Nov 29, 2012 -
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others.
Comments
Cyber Monday Shopping Sales Up 30%
Nov 28, 2012 -
Online shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM.
Comments
Black Friday E-Commerce Sales Reach Over $1 Billion Record
Nov 26, 2012 -
The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions.
Comments
Social Media Listening Made Simple
Aug 14, 2012 -
The average social media user listens more but are marketers doing the same?
Comments
Augmented Reality Shopping Coming Soon
Jul 2, 2012 -
IBM Research has a prototype of a data-driven personal shopping assistant mobile app.
Comments
Marketing News Roundup: Citibank, Verizon Wireless, Audience Science
Jun 22, 2012 -
IBM says 1 in 3 in three marketers plans to use mobile ads in 2012.
Comments
Facebook Shows Fast Growth in Brand Value
May 22, 2012 -
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
Comments
Aligning Marketing Data Strategy With Talent
May 15, 2012 - Take a phased approach to growing your firm's big data analysis capabilities. Comments
MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
COMMENTS
UPCOMING EVENTS
-
November 4-7, 2013
-
December 2-4, 2013
-
February 10-13, 2014
-
March 19, 2014
-
Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
-
A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
-
SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
