Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments
Jul 27, 2011 - How to create newsletters your readers will be more likely to read, retain, and value. Comments
Jul 15, 2011 - A company known for selling software to CIOs and CEOs now aims for CMOs. Comments
Mar 22, 2011 - Three factors to understand what motivates people to share on social media and how to unlock their influence for your brand. Comments
Sep 13, 2010 - New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Comments
Aug 13, 2010 - Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Comments
Jun 15, 2010 - The move marks one of many in IBM's path toward building its marketing analytics business. Comments
Jun 2, 2010 - Social media, used by your employees outside of the office, potentially affects your business. Here are factors to consider when adopting a social computing policy. Comments
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014