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Microsoft Tops LinkedIn's List of Most Influential Tech Brands

Jun 19, 2014 - The company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands. Comments

Mobile Shift Drives Father's Day Sales, IBM Says

fathers-day-mobile-shopping Jun 18, 2014 - While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to new IBM research. Comments

Could the Microsoft-Salesforce Partnership Signal a Future Acquisition?

microsoft-salesforce Jun 2, 2014 - The partnership features an integration that will be beneficial for end users and is clearly a win for Salesforce, but experts wonder what the deal means for Microsoft’s future. Comments

IBM Launches ExperienceOne for Connected Sales and Marketing

imb-experienceone May 27, 2014 - The portfolio of cloud-based and on-premise offerings allows clients to select a combination of products based on their needs, IBM says. Comments

The Marketing Clouds and Convergence

marketing-cloud May 12, 2014 - What are marketers to do during climate change, when these marketing clouds form and darken? Comments

IBM's Watson Invests in Fluid for E-Commerce Play

ecommerce2 Apr 24, 2014 - IBM's Watson and Fluid's first application for North Face will create a virtual shopping assistant. Comments

IBM Buys Silverpop to Boost Personalized Marketing Capabilities

large-ibm-logo Apr 10, 2014 - IBM is buying Silverpop, an Atlanta-based marketing automation company, for a reported $250 to $300 million. Comments

How the Top 5 Brands Are Using Paid Search Ads

ppc Apr 9, 2014 - A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successes and shortcomings. Comments

IBM Invests $100 Million to Expand Its Marketing Consulting Business

large-ibm-logo Mar 28, 2014 - IBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new hires. Comments

Growing Hacking Convergence KPIs From Within

convergence Mar 10, 2014 - Organizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to help the business operate better and ultimately serve their customers and audiences more effectively. Comments

IBM Launches Interactive User Experience Unit Fed by Data Insights

IBM logo in black with white text Feb 5, 2014 - IBM is increasingly using data insights from its legendary research labs to inform its customers' design, customer interaction, and business strategies. Brands such as Jaguar and David Jones are on board. Comments

Mobile Cements Status as Primary Shopping Channel

dec4 Dec 9, 2013 - Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thanksgiving and Black Friday this year. Comments

IBM Digital Experience: An "Umbrella Thought" Story

IBM logo Jul 31, 2013 - IBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communications for customers, employees and business partners. Comments

IBM Makes Signet Sites Shine

kay-homepage Jan 28, 2013 - IBM is touting a year-long digital revamp of Signet Jewelers' ecommerce strategy and digital marketing design. IBM announced that the initiative led to a 49 percent increase in online sales during the 2012 holiday season, compared to the same period... Comments

Top 50 Brands in Content Marketing

Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments

Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

ibm-cyber-monday Nov 29, 2012 - Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. Comments

Cyber Monday Shopping Sales Up 30%

cyber-monday Nov 28, 2012 - Online shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM. Comments

Black Friday E-Commerce Sales Reach Over $1 Billion Record

ibm-2012-holiday-benchmark-reports-united-states Nov 26, 2012 - The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. Comments

Social Media Listening Made Simple

socialmedialistening Aug 14, 2012 - The average social media user listens more but are marketers doing the same? Comments

Augmented Reality Shopping Coming Soon

ibm-augmentedshopping Jul 2, 2012 - IBM Research has a prototype of a data-driven personal shopping assistant mobile app. Comments

Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

nokillla Jun 22, 2012 - IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Comments

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