IBM

ibm-augmentedshopping

Augmented Reality Shopping Coming Soon

Jul 2, 2012 - IBM Research has a prototype of a data-driven personal shopping assistant mobile app. Comments

Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

nokillla Jun 22, 2012 - IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Comments

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

Aligning Marketing Data Strategy With Talent

May 15, 2012 - Take a phased approach to growing your firm's big data analysis capabilities. Comments

Dashboards, Infographics, and Visualizations - Best Practices

May 2, 2012 - When using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle? Comments

Netezza Aims to Help Retailers Crunch Big Data

Jan 30, 2012 - IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds. Comments

Should Analytics Be Bundled or Cobbled?

Nov 21, 2011 - Several solutions for a changing environment. Comments

Social Media Marketing and Consumer Retail: It's About More Than Ads

Nov 9, 2011 - Look at the commitment that Walmart is making. Comments

Marketers Get Primed for a Mobile Future

Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments

3 B2C Marketing Tactics to Improve Your B2B Newsletter

Jul 27, 2011 - How to create newsletters your readers will be more likely to read, retain, and value. Comments

IBM Rolls Out Analytics, Marketing Tool

Jul 15, 2011 - A company known for selling software to CIOs and CEOs now aims for CMOs. Comments

Lessons From a Shareaholic

Mar 22, 2011 - Three factors to understand what motivates people to share on social media and how to unlock their influence for your brand. Comments

How Digital Is Improving the Shopper Experience

goggles Sep 13, 2010 - New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Comments

IBM Enhances Digital Marketing Services With Unica Acquisition

Aug 13, 2010 - Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Comments

IBM Buys Coremetrics to Strengthen Analytics Offerings

Jun 15, 2010 - The move marks one of many in IBM's path toward building its marketing analytics business. Comments

Got Policy?

Jun 2, 2010 - Social media, used by your employees outside of the office, potentially affects your business. Here are factors to consider when adopting a social computing policy. Comments

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