IBM

IBM Enhances Digital Marketing Services With Unica Acquisition

Aug 13, 2010 - Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Comments

Kate Kaye | Actionable Analysis

IBM Buys Coremetrics to Strengthen Analytics Offerings

Jun 15, 2010 - The move marks one of many in IBM's path toward building its marketing analytics business. Comments

Dave Evans | Social Media

Got Policy?

Jun 2, 2010 - Social media, used by your employees outside of the office, potentially affects your business. Here are factors to consider when adopting a social computing policy. Comments

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