Can Snapchat Help McDonald's Combat its Millennial Problem?

Jun 18, 2015 - Snapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the platform's geolocation filters? Comments

Uber and Spotify Partnership Lets Consumers Play DJ

uber-spotify Nov 17, 2014 - Starting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their rides. Comments

Jonathan Adams to Lead iCrossing NA Media Practice

Aug 29, 2012 - As iCrossing becomes a full-service digital agency, it's beefing up its media team. Comments

ING Runs to iCrossing for NYC Marathon Social Community

ing-runners Aug 3, 2012 - Also news from PubMatic, Shiny Ads and Promodity. Comments

Execs & Accounts: IAB, New Media Strategies, iCrossing

Dec 21, 2011 - IAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer. Comments

Questions for New iCrossing CCO Patrick Stern

icr-patrickstern-009 Dec 13, 2011 - A veteran of R/GA and TBWA\Chiat\Day, Stern is tasked with forging a creative practice for the Hearst-owned agency. Comments

iCrossing Buys Red Aril, Data Management Platform

Dec 7, 2011 - Red Aril lets marketers blend multiple data types to model and reach targeted audiences. Comments

iCrossing Buys Hispanic Agency Wallaby Group

Sep 12, 2011 - Wallaby has roots in search and offices in five countries, including Spain. Comments

A Year After Hearst Buy, ICrossing Opens Branded Content Arm

Jun 1, 2011 - Unit will focus on real-time execution across the social graph. Comments

Publishers Build Out Digital Marketing Services

May 13, 2011 - From custom ads to custom apps, publishers increasingly tailor content for advertisers. Comments

Search Marketing: Where to Next? [Video]

Mar 22, 2011 - Predictions on what search might look like in five to 10 years. Comments

Search and Display: Has Convergence Arrived?

Aug 23, 2010 - A Q&A with Dax Hamman, VP display media at iCrossing. Comments

Another Search Firm Embraces Exchange-Traded Display Ads

Aug 17, 2010 - Hearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns. Comments

Hearst Acquires Digital Agency iCrossing

Jun 3, 2010 - Creates marketing services unit to house the agency, and promises future investments in the space. Comments

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