Apr 24, 2014 - LinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audiences. Comments
Dec 3, 2012 - New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Comments
May 24, 2012 - Brands and publishers prepare for May 26 privacy directive deadline in U.K., as others wait. Comments
May 13, 2011 - From custom ads to custom apps, publishers increasingly tailor content for advertisers. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.