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Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing

Dec 2, 2013 - Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win. Comments

Digital Catalogs Take on Social Role for IKEA, Gap

gap-sf-party-with-rue Aug 27, 2012 - Digital catalogs are evolving into branded content hubs for retailers. Comments

Women Flock to Tumblr and Groupon in Europe

Jul 3, 2012 - Nearly 70 percent of Tumblr visitors in Europe were women in May. Comments

IKEA Wants Facebook Fans to Bring Friends to Stores

ikea23 Dec 20, 2011 - Retailer's early 2012 effort combines individual stores with like-gating and philanthropy. Comments

Google Zeitgeist: The Lowdown on Brand-Related Searches

Dec 16, 2011 - A look at 2011's buzziest product-oriented queries. Comments

Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot

4square10million Jun 20, 2011 - Geo-social app now has 10 million users. Comments

Ikea's Digital Work: Often Oddball, Always Clever

ikea-cannes May 17, 2011 - Swedish interiors brand to be named Advertiser of the Year at Cannes Lions next month. Comments

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