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What Does Big Data Mean for the Internet of Things?

Jan 27, 2015 - As the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who believe marketers can utilize all of it. Comments

Target’s "In a Snap" App Makes Catalogs, Ads Shoppable

in-a-snap-shop-this-ad-target Jul 23, 2014 - In an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catalog pages. Comments

Indiana Pacers' Augmented Reality App Lets Fans Compete, Too

pacers-boomer-dunk May 29, 2014 - The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Comments

Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing

coca-cola-logolj Dec 2, 2013 - Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win. Comments

Digital Catalogs Take on Social Role for IKEA, Gap

gap-sf-party-with-rue Aug 27, 2012 - Digital catalogs are evolving into branded content hubs for retailers. Comments

Women Flock to Tumblr and Groupon in Europe

Jul 3, 2012 - Nearly 70 percent of Tumblr visitors in Europe were women in May. Comments

IKEA Wants Facebook Fans to Bring Friends to Stores

ikea23 Dec 20, 2011 - Retailer's early 2012 effort combines individual stores with like-gating and philanthropy. Comments

Google Zeitgeist: The Lowdown on Brand-Related Searches

Dec 16, 2011 - A look at 2011's buzziest product-oriented queries. Comments

Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot

4square10million Jun 20, 2011 - Geo-social app now has 10 million users. Comments

Ikea's Digital Work: Often Oddball, Always Clever

ikea-cannes May 17, 2011 - Swedish interiors brand to be named Advertiser of the Year at Cannes Lions next month. Comments

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