India

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Marketing to the Experience Generation

Nov 25, 2014 - Mobile should be a key strategy for any brand hoping to reach the "Experience Generation" in India. Comments

U.K. Tourism Agency Partners With Yahoo for Content Marketing Campaign

Close up of the Union flag Nov 3, 2014 - The Discover Great Britain campaign shows off the U.K.'s sights, culture, food, and fashion with sponsored content on Yahoo and a user-curated Tumblr. Comments

FireChat Aims to Heat Up Mobile Marketing in Emerging Regions

firechat-icon Oct 26, 2014 - Crisis has fuelled FireChat's success across Hong Kong and Taiwan, but the app's creator is looking to India as the key market entry point for Asia as a new channel for brands to reach large, unconnected audiences. Comments

Twitter's Digits Ditches Passwords

Twitter Logo Oct 24, 2014 - Digits, a new app development tool from Twitter, makes it possible to sign in to an app with a phone number instead of a username and password, opening up global possibilities for app marketers. Comments

Localization Is the Key to Going Global

globalization-localization-shutterstock-154841003 Oct 16, 2014 - As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media channels. Comments

Using Mobile Video to Seize Competitive Advantage in India

india-urbanization-shutterstock-147091049 Oct 13, 2014 - Urbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video. Comments

Mobile Commerce in Asia Continues to Zig as the World Zags

shutterstock-169338014-mobile-commerce Sep 18, 2014 - The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Comments

Publicis Launches Luxury Marketing Platform with Google, Conde Nast

lamaison-logo Jun 19, 2014 - Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Comments

India: What will 2014 be for Digital Marketers?

india Nov 24, 2013 - It will challenge marketers in the country to bring more focus and clarity to digital. Comments

SVG Media Aims to Demystify Digital Ecosystem in India

indian-digital-media-landscape-2013-final Aug 26, 2013 - SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country. Comments

5 Tips to Build an Engaging Mobile Video Ad Campaign

mobilevideo Aug 18, 2013 - First, let's examine where, what, and how mobile consumers behave today. Comments

The State of RTB in India

india Jul 18, 2013 - While other markets are ahead, the country has its own story to tell. Consider these factors on the current state of audience buy in India. Comments

Will Video Advertising in India Get Its Due Share?

starplusonlinetvshows Jul 8, 2013 - With new regulations from the Telecom Authority of India, brands can consider these three online video ad opportunities. Comments

What Marketers Can Learn From Young Mobile Users

mobilevideo Apr 23, 2013 - Let's all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they're looking at. Comments

India: Using Technology to Update Western Interview Methods

Apr 12, 2013 - With the growth of smartphones and tablets, the options to use technology to adapt Western methods to Asian contexts are set to grow and grow. Comments

What Makes a Mobile Video Ad Viral?

kitkat Mar 26, 2013 - A look at global mobile ad trends, including viral ads in emerging markets such as India. Comments

India's E-Commerce Firms Slow to Adopt Search Marketing: NetElixir

netelixirceo1 Mar 15, 2013 - NetElixir shares the challenges and tips for online retailers to do search marketing in the country. Comments

India Is Set to Raise a Toast for 2013

comscoreindiatraffic Jan 30, 2013 - Global Internet and technology giants will look at India with a special interest in 2013. Comments

ComScore on Analytics Trends in 2013 [Video]

comscore Jan 11, 2013 - India-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013. Comments

Snapdeal on Analytics Trends in 2013 [Video]

Jan 11, 2013 - Snapdeal exec shares how marketers will see a huge lift in ROI when their decisions are driven by data. Comments

SapientNitro on 2013 Digital Marketing Trends in India

sapientnitro Jan 9, 2013 - SapientNitro director of marketing strategy says big data will be big in India this year. Comments

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