India

india

India: What will 2014 be for Digital Marketers?

Nov 24, 2013 - It will challenge marketers in the country to bring more focus and clarity to digital. Comments

SVG Media Aims to Demystify Digital Ecosystem in India

indian-digital-media-landscape-2013-final Aug 26, 2013 - SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country. Comments

5 Tips to Build an Engaging Mobile Video Ad Campaign

mobilevideo Aug 18, 2013 - First, let's examine where, what, and how mobile consumers behave today. Comments

The State of RTB in India

india Jul 18, 2013 - While other markets are ahead, the country has its own story to tell. Consider these factors on the current state of audience buy in India. Comments

Will Video Advertising in India Get Its Due Share?

starplusonlinetvshows Jul 8, 2013 - With new regulations from the Telecom Authority of India, brands can consider these three online video ad opportunities. Comments

What Marketers Can Learn From Young Mobile Users

mobilevideo Apr 23, 2013 - Let's all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they're looking at. Comments

India: Using Technology to Update Western Interview Methods

Apr 12, 2013 - With the growth of smartphones and tablets, the options to use technology to adapt Western methods to Asian contexts are set to grow and grow. Comments

What Makes a Mobile Video Ad Viral?

kitkat Mar 26, 2013 - A look at global mobile ad trends, including viral ads in emerging markets such as India. Comments

India's E-Commerce Firms Slow to Adopt Search Marketing: NetElixir

netelixirceo1 Mar 15, 2013 - NetElixir shares the challenges and tips for online retailers to do search marketing in the country. Comments

India Is Set to Raise a Toast for 2013

comscoreindiatraffic Jan 30, 2013 - Global Internet and technology giants will look at India with a special interest in 2013. Comments

ComScore on Analytics Trends in 2013 [Video]

comscore Jan 11, 2013 - India-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013. Comments

Snapdeal on Analytics Trends in 2013 [Video]

Jan 11, 2013 - Snapdeal exec shares how marketers will see a huge lift in ROI when their decisions are driven by data. Comments

SapientNitro on 2013 Digital Marketing Trends in India

sapientnitro Jan 9, 2013 - SapientNitro director of marketing strategy says big data will be big in India this year. Comments

2013 Mobile Trends in India [Video]

sandeepamar Jan 8, 2013 - Marketers in India are no longer asking why they should advertise on mobile but how to and how much to advertise on the platform. Comments

How Pepsi and ICICI Bank Engage Users on Social [Video]

Jan 4, 2013 - Position2 CEO shares two case studies of how Pepsi and ICICI bank engage users via social media marketing. Comments

MakeMyTrip: Localizing Social Media in a Global World [Video]

makemytripfeatured Dec 31, 2012 - Head of marketing from India's most popular online travel site shares how the company develops a localized social marketing strategy for a global and local audience. Comments

SEO and the Future of Search in India [Video]

clickzconnectfeatured Dec 19, 2012 - PageTraffic, Bruce Clay, and Web Marketing Academy execs shed light on search marketing practices in India. Comments

Mobile Internet Monetization Opportunities and Challenges

Dec 4, 2012 - Mobile is big and in India alone, there are over 600 million connections. Comments

The Marketer's Outlook on Digital Marketing in India

tata Nov 30, 2012 - Digital is the future, but is that future here yet? Comments

Data Management Platforms in India - Keys to Success

Nov 29, 2012 - DMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Comments

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