Marketing News & Expert Advice

India

SVG Media Aims to Demystify Digital Ecosystem in India

Aug 26, 2013 - SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country. Comments

Adaline Lau | Strategies

SapientNitro on 2013 Digital Marketing Trends in India

Jan 9, 2013 - SapientNitro director of marketing strategy says big data will be big in India this year. Comments

Sandeep Amar | Mobile

2013 Mobile Trends in India [Video]

Jan 8, 2013 - Marketers in India are no longer asking why they should advertise on mobile but how to and how much to advertise on the platform. Comments

Adaline Lau | Social Media

How Pepsi and ICICI Bank Engage Users on Social [Video]

Jan 4, 2013 - Position2 CEO shares two case studies of how Pepsi and ICICI bank engage users via social media marketing. Comments

Adaline Lau | Social Media

MakeMyTrip: Localizing Social Media in a Global World [Video]

Dec 31, 2012 - Head of marketing from India's most popular online travel site shares how the company develops a localized social marketing strategy for a global and local audience. Comments

Adaline Lau | Search Marketing

SEO and the Future of Search in India [Video]

Dec 19, 2012 - PageTraffic, Bruce Clay, and Web Marketing Academy execs shed light on search marketing practices in India. Comments

Adaline Lau | Analyzing Customer Data

SES New Delhi 2012: Social and Content Marketing Gain Prominence in India

Dec 7, 2012 - Three themes gathered from the two-day program: Comments

Sandeep Amar | Mobile

Mobile Internet Monetization Opportunities and Challenges

Dec 4, 2012 - Mobile is big and in India alone, there are over 600 million connections. Comments

Ashok Lalla | Strategies

The Marketer's Outlook on Digital Marketing in India

Nov 30, 2012 - Digital is the future, but is that future here yet? Comments

RP Singh | Media Planning

Data Management Platforms in India - Keys to Success

Nov 29, 2012 - DMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Comments

Adaline Lau | Mobile

India: Future of Digital Interaction Is Mobile [Statistics]

Nov 16, 2012 - India is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr. Comments

Meera Chopra | Video

5 Tips to Build an Engaging Mobile Video Ad Campaign

Aug 18, 2013 - First, let's examine where, what, and how mobile consumers behave today. Comments

Prabhvir Sahmey | Display Advertising

The State of RTB in India

Jul 18, 2013 - While other markets are ahead, the country has its own story to tell. Consider these factors on the current state of audience buy in India. Comments

Mandar Marathe | Video

Will Video Advertising in India Get Its Due Share?

Jul 8, 2013 - With new regulations from the Telecom Authority of India, brands can consider these three online video ad opportunities. Comments

Meera Chopra | Mobile

What Marketers Can Learn From Young Mobile Users

Apr 23, 2013 - Let's all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they're looking at. Comments

Ray Poynter | Strategies

India: Using Technology to Update Western Interview Methods

Apr 12, 2013 - With the growth of smartphones and tablets, the options to use technology to adapt Western methods to Asian contexts are set to grow and grow. Comments

Meera Chopra | Mobile