Marketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...
View articleResearching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...
View articleThis week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....
View articleWhile marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact ...
View articleGoogle's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as ...
View articleAs Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...
View articleWhat do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend ...
View articleStories with a strong emotional pull are a key theme when discussing powerful and memorable ads with Leroy Alvares, president, digital services, Grey ...
View articleFacebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in t...
View articleThe week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...
View articleThe Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...
View articleThis week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...
View articleLast September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...
View articleCross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...
View articleBecause Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's...
View articleFacebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets. Read More...
View articleAsia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Read More...
View articleLess than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising. Read More...
View articleMobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising. Read More...
View articleFor markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Read More...
View article‘Localization’ of marketing through videos in native languages is the next level of audience engagement. Read More...
View articleWinning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Er...
View articleThe global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Interne...
View articleAPAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Read More...
View articleThere is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Read More...
View articleFacebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Read More...
View articleMobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Read More...
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