3 Auto Brand Films, 3 Vital Lessons in Storytelling

Aug 27, 2015 - Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills. Comments

McDonald's, Nike, Sprint Among March Madness Ad Winners

nba-basketball Apr 7, 2015 - Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl. Comments

Google and Samsung Among First to Sign New ICANN Registry Agreements for gTLDs

brandgtldoptions Apr 23, 2014 - The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertising and marketing can we expect to see? Comments

Infiniti’s Deja View Literally Integrates Fans, Over and Over

infiniti-dejaview-stills2 Nov 12, 2013 - Infiniti’s roughly 15-minute video includes about five calls to the viewer, who, in turn, impacts the outcome of the story based on whatever he or she says. Comments

Mobile and Tablet Advertisers Score During March Madness

Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.