Separating the 'what' from the 'how' in digital marketing

Nov 10, 2015 - Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their content will reach targeted audiences. Comments

10 tips for Hollywood-style social storytelling

walt-disney-flickr Oct 27, 2015 - Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Comments

Why start-ups need content marketing

create-content-startup-flickr-1016691310-04f581432f-o Oct 21, 2015 - A quality content marketing strategy is essential for any business, but it's especially important for start-ups because it helps to drive conversions. Comments

What Are Some of the Best Practices for Visual Content Marketing?

blueeye Oct 1, 2015 - When it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics and Giphy to share their knowledge. Comments

The New Media Meritocracy

search-shutterstock-149015609 Jul 31, 2015 - Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. Comments

Why Graphic Content and Data Visualization Are Good for Business

data-visualization-graphic-content Jan 16, 2015 - In the content-hungry world of online media, there's more potential than ever for evergreen graphic and data visualization content. Comments

Looking Good While Doing Good: Cause Marketing and the Holidays

shutterstock-230887741 Dec 15, 2014 - Many brands give back to their favorite causes during the holidays. WestJet and UPS explain how companies can generate goodwill while sharing their good deeds. Comments

LinkedIn Reaches 300 Million Members Amid Mobile Push

linkedin-logo Apr 21, 2014 - The professional social network has reached more than 300 million users worldwide, as mobile remains a key focus. Comments

Gigya Launches Consumer Insights Service (Super Bowl Infographic Shows How to Use It)

superbowl-fans-tv-shows Jan 31, 2014 - Gigya has released its new Consumer Insights product and dashboard, which can directly track "which types of users and actions result in direct revenue," its CEO, Patrick Salyer, says in a blog post. Comments

American Football Strengthens Video Advertising

football1 Nov 13, 2013 - An infographic by reveals that people are more likely to engage with video advertising during football season. Comments

Q4 Push for Profits: 5 Infographics You Need to See To Make It Happen

jeannieymulleninfo1 Oct 25, 2013 - Spend some time with these infographics and learn from the structure, fonts, colors and the way in which these have been designed. There are solid lessons within the infographic ecosystem that we can flourish from. Comments

Digital Engagement in China - Social Gets Serious [Infographic]

redant Mar 22, 2013 - Successful digital engagement in China comes down to five key points. Comments

Web Science and Rocket Design

websitedesign May 10, 2012 - Reality check - users don't care how awesome your website looks, especially if they can't find what they are looking for. Consider the user-centred approach. Comments

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