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New Google AdWords Products and Partnerships Focus on App Attribution

May 28, 2015 - During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps. Comments

2 Launches Take Aim at Native Mobile Advertising

mobsoc-01 Feb 4, 2014 - More and more companies are muscling in on native advertising. Chasing the dream of ad relevance and engagement, InMobi and MobSoc offer online advertising. Comments

InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web

inmobi Apr 12, 2013 - Tewari sizes up mobile's impact on digital marketing and pinpoints where mobile falls short or goes above and beyond online. Comments

MMA Forum: Mobile First Strategy Is Becoming the New Norm

mma-forum-2013 Feb 1, 2013 - Major brands are starting to see the value in tailoring their market strategy around the mobile platform. Comments

Sega Uses Try-and-Buy Ad for Samurai Bloodshow

samurai-1 Nov 23, 2011 - A mobile ad comes with a full-screen game demo and download option. Comments

InMobi Bulks Up Offering, War Chest

Sep 15, 2011 - Mobile ad net gets $200 million to hire engineers and expand globally. Comments

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