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    WeatherBug increases monthly revenue with InMobi mediation
    Case Study

    WeatherBug increases monthly revenue with InMobi mediation

    4y Idris Nagri

    WeatherBug increases monthly revenue with InMobi m...

    Free weather app, WeatherBug, leverages InMobi’s unified auction model to increase mobile app ad revenue by 20%. Read More...

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    New Google AdWords Products and Partnerships Focus on App Attribution
    Analytics

    New Google AdWords Products and Partnerships Focus on App Attribution

    9y Mike O'Brien

    New Google AdWords Products and Partnerships Focus...

    During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within app...

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    2 Launches Take Aim at Native Mobile Advertising
    Media

    2 Launches Take Aim at Native Mobile Advertising

    10y Idris Nagri

    2 Launches Take Aim at Native Mobile Advertising

    More and more companies are muscling in on native advertising. Chasing the dream of ad relevance and engagement, InMobi and MobSoc offer online advert...

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    InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web
    Agency Spotlight

    InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web

    11y Idris Nagri

    InMobi CEO Naveen Tewari Sizes Up Mobile Against t...

    Tewari sizes up mobile's impact on digital marketing and pinpoints where mobile falls short or goes above and beyond online. Read More...

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    MMA Forum: Mobile First Strategy Is Becoming the New Norm
    Media

    MMA Forum: Mobile First Strategy Is Becoming the New Norm

    11y Idris Nagri

    MMA Forum: Mobile First Strategy Is Becoming the N...

    Major brands are starting to see the value in tailoring their market strategy around the mobile platform. Read More...

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    Sega Uses Try-and-Buy Ad for Samurai Bloodshow
    Media

    Sega Uses Try-and-Buy Ad for Samurai Bloodshow

    12y Idris Nagri

    Sega Uses Try-and-Buy Ad for Samurai Bloodshow

    A mobile ad comes with a full-screen game demo and download option. Read More...

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    InMobi Bulks Up Offering, War Chest
    Media

    InMobi Bulks Up Offering, War Chest

    13y Idris Nagri

    InMobi Bulks Up Offering, War Chest

    Mobile ad net gets $200 million to hire engineers and expand globally. Read More...

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