InMobi

mobsoc-01

2 Launches Take Aim at Native Mobile Advertising

Feb 4, 2014 - More and more companies are muscling in on native advertising. Chasing the dream of ad relevance and engagement, InMobi and MobSoc offer online advertising. Comments

InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web

inmobi Apr 12, 2013 - Tewari sizes up mobile's impact on digital marketing and pinpoints where mobile falls short or goes above and beyond online. Comments

MMA Forum: Mobile First Strategy Is Becoming the New Norm

mma-forum-2013 Feb 1, 2013 - Major brands are starting to see the value in tailoring their market strategy around the mobile platform. Comments

Sega Uses Try-and-Buy Ad for Samurai Bloodshow

samurai-1 Nov 23, 2011 - A mobile ad comes with a full-screen game demo and download option. Comments

InMobi Bulks Up Offering, War Chest

Sep 15, 2011 - Mobile ad net gets $200 million to hire engineers and expand globally. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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