Innovation

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Metrics and Innovation in Digital Marketing

Feb 26, 2013 - Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Comments

The Digital Agency of the Future

nordstromcasestudy Jan 28, 2013 - Agencies need to go beyond helping brands tell stories and toward helping brands enable stories through a culture of agile technology innovation focused on creative problem solving and making useful things. Comments

A Die-Hard Mac and iPhone Evangelist Changes His Tune

apple Mar 16, 2012 - A marketing pro gives five reasons why he's "de-Appling" from the Apple family of products. Comments

Executing the 2-For-1 Basketball Strategy in Marketing

basketball-istockphoto Mar 15, 2012 - Whether you're preparing for your next pitch or campaign, here are three lessons you can learn from the sport. Comments

Let's Create Something Meaningful

greatwall-china Oct 27, 2011 - I fear we're in an age where we create more noise and less meaningful impact. Here's why. Comments

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