Innovation

apple-watch-official

The Apple Watch: Why Size Matters

Sep 15, 2014 - The introduction of the Apple Watch means marketers are going to have to start thinking small again. The size limitation of the watch means we must be open to a new wave of innovation - are you ready? Comments

The Importance of Digital Transformation

digital-transformation Sep 9, 2014 - Paul Hoskins, executive chairman and founder of Precedent, explains why organizations need to look to the power of "digital transformation" in order to succeed in today's digitally savvy world. Comments

Innovation — Lies, Promises, and PowerPoints

agency-innovation Sep 8, 2014 - Agencies are always promising their clients innovation - but what does that really mean? And how can they truly achieve innovative results? Comments

2014’s Fastest-Growing and Most Valuable Email Marketing Companies

email-growth-profit Sep 4, 2014 - In this third annual review, we take a look at the email marketing companies that are rapidly developing wealth, jobs, and success. Comments

Wearable Publishing: Early Days Show Strong Opportunities

wearable-technology Aug 29, 2014 - Wearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to create a personal information exchange. Comments

What’s Next for Twitter Marketing Real World Innovation?

Twitter Logo Aug 28, 2014 - Brands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive capabilities the platform presents. Comments

5 Things the Mobile Sharing Economy Can Teach the Enterprise

ride-request-small Aug 26, 2014 - The success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile sharing economy? Comments

Starwood’s New Robotic Butler Accepts #MeetBotlr Tweets as Tips

botlr-upclose-lr Aug 19, 2014 - Starting on August 20, a robotic butler will serve guests at Starwood’s Aloft hotel in Cupertino, California. Different from a human bellhop, the robot will accept tweets as tips. Comments

Email Marketing’s Day in the Sun

emails-day-in-the-sun Aug 19, 2014 - As indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovations to optimize their email messaging impact? Comments

Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]

bonin-bough-czlsf-video Aug 14, 2014 - In this video, Bough discusses the meaning of the term "hackonomy" and explains how brands that disrupt the norm will come out on top, as well as what this means for future generations of marketers. Comments

2015 Planning - Big Budget Considerations for Every CMO

budget-money-jar Aug 14, 2014 - It's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to help you move the process along as smoothly and effectively as possible. Comments

5 Things Your CEO Should Know About gTLDs

brandgtldoptions Aug 13, 2014 - As the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are the top five things CEOs need to know about the new gTLDs. Comments

What Pushes Marketing Toward the Forefront of Digital Change?

forefront-digital-change Aug 12, 2014 - This second piece from ClickZ Training takes a look at some of the factors that are pushing marketing toward the forefront of digital change in organizations, including corporate culture and technology strategy. Comments

Competitive Review, the Path to Imitation

advertising-path-forward Aug 3, 2014 - Focusing on your competitors' strategies will only lead to imitation and mediocrity. Instead, marketers should take a risk and take the path toward innovation and success. Comments

The Eyes Have It: Looking Ahead to Visual Web 2.0

all-seing-eye Jul 30, 2014 - The next phase of the visual Web, "Visual Web 2.0," will see images shifting from being units of communication to user interfaces - with the help of easy, useful image recognition technology. Comments

Clash of the Titans: Tencent, Alibaba, and the Battle for Digital Dominance in China

battle Jul 29, 2014 - While Tencent and Alibaba duke it out to become the dominant digital platform in China, it's really the user that benefits from their creative advances, technical innovation, and new initiatives. Comments

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

A view of the Golden Gate Bridge in San Francisco Jul 28, 2014 - This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social innovation and next-generation search. Comments

Marketers Must Understand Digital Transformation In a Modern World

business-transformation Jul 24, 2014 - Marketers need to be on the forefront of the digital revolution, or else they risk becoming expendable and irrelevant in their industry. Comments

Will the New gTLDs Spur Digital Innovation Away From the Home Page?

shutterstock-135416996 Jul 16, 2014 - With the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they need to think outside the box about what they could do in their digital spaces? Comments

APAC Journalists Embracing Digital Brand-Created Content

content Jul 9, 2014 - Journalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage of these trends and create objective, relevant, and well-crafted content will get their brands' stories... Comments

Breaking News: Reading Actually Is Fundamental

books Jul 4, 2014 - Reading is still a vital part of our society, but the increasingly tech-focused landscape is changing the way we go about it. How can digital publishers embrace this phenomenon? Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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