Innovation

robots

There’s a Robot in My Media Buy

Apr 10, 2014 - As robots become more and more common in our everyday lives, marketers must ask how they can reinvent themselves to remain relevant in today's technology-filled world. Comments

4 Paid Search Spring Cleaning Tips

cleaning-products-cut Apr 10, 2014 - Before the next round of innovations and developments starts full force, take some time to make sure your accounts are in top shape to ensure you can get the most out of the upcoming changes. Comments

Local Innovation - What's the Next Big Thing?

local-innovation Apr 7, 2014 - A look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch attribution, and visual search. Comments

3 Trends Marketers in Asia Can Learn From SXSW Interactive

sxsw Apr 3, 2014 - Big brands jumping on start-ups, privacy, and data ownership were among the key themes at the Austin, Texas-based event, which held valuable lessons for APAC marketers. Comments

#CZLNY: Amazon’s Performance Secrets

amazon1 Apr 3, 2014 - For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful and a formidable competitor to every business out there. Comments

Why Did Facebook Spend $19 Billion on WhatsApp but Not $185K on .Facebook?

facebook-f-2013 Mar 26, 2014 - How could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas of what Facebook could have done with .Facebook. Comments

ClickZ Live Preview: Digital Innovation Insights Driving Big Brand Awareness

12932331475-4e659ae1c6 Mar 7, 2014 - A preview of the day two Afternoon Keynote Panel on April 2, which will focus on how agencies drive success and avoid failed thinking. Comments

VIDEO: Isobar US Co-CEOs on the Importance of Innovation in Marketing and Advertising

isobar-coceos Jan 27, 2014 - The co-CEOs of Isobar U.S. discuss the importance of innovation in marketing and advertising, and how it ties up with their daily work, including their MIT Media Lab partnership. Comments

Thoughts on Disruption and Innovation

smartphone6846 Jan 22, 2014 - A panel discusses the connection between disruption and innovation in technology. Comments

Metrics and Innovation in Digital Marketing

evianrollerbabies Feb 26, 2013 - Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Comments

The Digital Agency of the Future

nordstromcasestudy Jan 28, 2013 - Agencies need to go beyond helping brands tell stories and toward helping brands enable stories through a culture of agile technology innovation focused on creative problem solving and making useful things. Comments

A Die-Hard Mac and iPhone Evangelist Changes His Tune

apple Mar 16, 2012 - A marketing pro gives five reasons why he's "de-Appling" from the Apple family of products. Comments

Executing the 2-For-1 Basketball Strategy in Marketing

basketball-istockphoto Mar 15, 2012 - Whether you're preparing for your next pitch or campaign, here are three lessons you can learn from the sport. Comments

Let's Create Something Meaningful

greatwall-china Oct 27, 2011 - I fear we're in an age where we create more noise and less meaningful impact. Here's why. Comments

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