Innovation

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Google's Alphabet: A Welcome Move in Asia

Aug 24, 2015 - For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Comments

In a Converging World, Look to Asia

digital-disruption-5 Aug 16, 2015 - As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Comments

VIDEO: How AIA Is Innovating From the Outside In

aia-white-logo Aug 10, 2015 - Why would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits during a keynote case study at ClickZ Live Hong Kong. Comments

Marketing and Innovation: Made for Each Other

quicksilver-true-wetsuit Aug 3, 2015 - Burying the hatchet once and for all to bring marketers and innovators closer together. Comments

China's Ping An Leverages Social Data to Personalize Travel Insurance

chinese-girl-hiking Jul 30, 2015 - Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance market. Comments

Memo Banks: Innovate or Die

innovation-1 Jul 12, 2015 - In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Comments

Tencent’s SY Lau on How China is Re-Shaping Digital Media

sy-lau-tencent-executive-photo Jun 23, 2015 - Tencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the media industry worldwide. Comments

China Set to Star At Cannes Lions

canneslions Jun 19, 2015 - Innovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Comments

"Digital is Destroying Everything" and Why I Wrote It

robots Jun 1, 2015 - Despite the self-admittedly clickbait title, this columnist's new book is about the things that digital innovations has eclipsed, many of which were on the verge of collapse. Comments

What Challenges Do Agencies Face in 2015?

agency-innovation May 29, 2015 - According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Comments

VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey

david-edelman May 29, 2015 - McKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding young talent. Comments

Popcorn Time: What I Learned While Traveling For Work

businesstravel May 22, 2015 - During a business trip, this columnist decided to keep her mouth closed, and her eyes and ears open. The importance of customer service and innovation were two of her main observations. Comments

Marketing in 2014: Crisis or Breakthrough?

4-question-marks Nov 21, 2014 - This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation? Comments

[VIDEO] Spotlight On: Dana Anderson, "Ad Person of the Year 2014"

mondelez Nov 19, 2014 - In an exclusive interview with ClickZ, Dana Anderson, senior vice president (SVP) and chief marketing officer (CMO) at Mondelēz International, talked about innovation and shared the snack and candy giant’s advertising and marketing plans for 2015. Comments

Leveraging Beacons to Create Great In-Store Experiences – 10 Tips

iBeacon Nov 10, 2014 - Using beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Comments

The Roller Coaster Ride to Digital Transformation

shutterstock-196696478 Nov 5, 2014 - For some organizations, digital transformation is a terrifying change. Dominic James outlines the steps for how to best implement that change. Comments

Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

china-technology-shutterstock-189055118 Oct 23, 2014 - Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Comments

Big Organizations Need to Have a Start-Up Mindset [Ad Week]

startups-lightbulbs-waters-0814 Oct 6, 2014 - Nigel Morris, CEO of Americas and EMEA at Dentsu Aegis Network, and Dana Anderson, SVP and CMO at Mondelez International, shared their insights into how legacy businesses can change in the transforming digital world. Comments

The Apple Watch: Why Size Matters

apple-watch-official Sep 15, 2014 - The introduction of the Apple Watch means marketers are going to have to start thinking small again. The size limitation of the watch means we must be open to a new wave of innovation - are you ready? Comments

The Importance of Digital Transformation

digital-transformation Sep 9, 2014 - Paul Hoskins, executive chairman and founder of Precedent, explains why organizations need to look to the power of "digital transformation" in order to succeed in today's digitally savvy world. Comments

Innovation — Lies, Promises, and PowerPoints

agency-innovation Sep 8, 2014 - Agencies are always promising their clients innovation - but what does that really mean? And how can they truly achieve innovative results? Comments

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