Martech news roundup: Amazon acquires CloudEndure $250M, an egg beats Kylie Jenner, new Intel AI products

Marketing Technology Martech news roundup: Amazon acquires CloudEndure $250M, an egg beats Kylie Jenner, new Intel AI products

5y Kimberly Collins

Martech news roundup: Amazon acquires CloudEndure ...

We review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...

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Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

Digital Advertising Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

6y Mike O'Brien

Who gets the gold?: The best marketing from the Py...

In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...

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Seven B2B marketers rocking it on social media

Seven B2B marketers rocking it on social media

7y Bob Cargill

Seven B2B marketers rocking it on social media

The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....

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18 best branded Instagram videos of 2016 (so far)

18 best branded Instagram videos of 2016 (so far)

8y Christopher Ratcliff

18 best branded Instagram videos of 2016 (so far)

Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected t...

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Brands' Snapchat handles: ClickZ's master list

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Tweets of the Week: Holidays for lovers, presidents, winos

Tweets of the Week: Holidays for lovers, presidents, winos

8y Mike O'Brien

Tweets of the Week: Holidays for lovers, president...

Tweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day. Read More...

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How top email marketers defend value by ensuring trust

How top email marketers defend value by ensuring trust

8y Scott Roth

How top email marketers defend value by ensuring t...

Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ens...

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Storytelling or Telling Stories? Why Authenticity Rules

Storytelling or Telling Stories? Why Authenticity Rules

9y Tessa Wegert

Storytelling or Telling Stories? Why Authenticity ...

These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful con...

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Why We Need More Women in Tech

Why We Need More Women in Tech

9y Alan Cutter

Why We Need More Women in Tech

Greater diversity leads to greater innovation. Facebook's Sheryl Sandberg says we need "to change the dynamic, to make sure women's voices are heard...

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Seven Mistakes Killing Your Content Marketing

Seven Mistakes Killing Your Content Marketing

9y Kristin Kovner

Seven Mistakes Killing Your Content Marketing

Creating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkC...

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From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

9y Peter Dingle

From Asia, for Asia, by Asia: How Brands Will Acce...

To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingl...

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6 Brands That Are Killing It on Instagram

6 Brands That Are Killing It on Instagram

9y Bob Cargill

6 Brands That Are Killing It on Instagram

These six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms...

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Intel: Why 2014 Will Be The Year of Content Distribution [Video]

Intel: Why 2014 Will Be The Year of Content Distribution [Video]

10y Adaline Lau

Intel: Why 2014 Will Be The Year of Content Distri...

Intel's social media strategist for APAC weighs in on the content marketing trends for the year. Read More...

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Newsjacking: How Intel Develops Real-Time Content in APAC [Video]

Newsjacking: How Intel Develops Real-Time Content in APAC [Video]

11y Adaline Lau

Newsjacking: How Intel Develops Real-Time Content ...

Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific. Read More...

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Intel YouTube Contest Draws Record Conversion Rates

Intel YouTube Contest Draws Record Conversion Rates

11y Greg Jarboe

Intel YouTube Contest Draws Record Conversion Rate...

Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. Th...

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Intel's Romantic Social Video Nabs 55M Views

Intel's Romantic Social Video Nabs 55M Views

11y Joan Voight

Intel's Romantic Social Video Nabs 55M Views

A recap of a social film project from Intel and Toshiba. Read More...

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Intel Goes Inside Social Video With Topher Grace

Intel Goes Inside Social Video With Topher Grace

12y Susan Kuchinskas

Intel Goes Inside Social Video With Topher Grace

Video series will let Facebook fans shape the plot and star in a "social film." Read More...

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Music in Advertising: Brands, Bands Mashup

Music in Advertising: Brands, Bands Mashup

12y Anna Maria Virzi

Music in Advertising: Brands, Bands Mashup

Kia, Intel, and other brands look to hit the right notes with consumers. Read More...

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Coca-Cola: Spotify Partnership Is 'Limitless'

Coca-Cola: Spotify Partnership Is 'Limitless'

12y Christopher Heine

Coca-Cola: Spotify Partnership Is 'Limitless'

McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. Read More...

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Spotify Branded Apps Follow Streaming Music Ad Trend

Spotify Branded Apps Follow Streaming Music Ad Trend

12y Kate Kaye

Spotify Branded Apps Follow Streaming Music Ad Tre...

Intel's app suggests songs based on what the Facebook friends of Spotify users listen to. Read More...

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Intel Buys Big Twitter Ads to Push CES Presence

Intel Buys Big Twitter Ads to Push CES Presence

12y Christopher Heine

Intel Buys Big Twitter Ads to Push CES Presence

Promoted Trend and Promoted Tweet purchases underscore the show's increasing importance. Read More...

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OMD Sets Up Search Marketing, Analytics Hubs in China

OMD Sets Up Search Marketing, Analytics Hubs in China

13y Adaline Lau

OMD Sets Up Search Marketing, Analytics Hubs in Ch...

Plus, a case study looking at the agency's work with Intel on a mobile campaign targeting the 24 to 32 year-old demographic. Read More...

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