Intel

contentmarketing

Intel: Why 2014 Will Be The Year of Content Distribution [Video]

Jan 6, 2014 - Intel's social media strategist for APAC weighs in on the content marketing trends for the year. Comments

Newsjacking: How Intel Develops Real-Time Content in APAC [Video]

jamshed-intel Sep 25, 2013 - Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific. Comments

Intel YouTube Contest Draws Record Conversion Rates

myinteledge-youtube-inspiring-moments May 6, 2013 - Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen. Comments

Intel's Romantic Social Video Nabs 55M Views

intel-toshiba-beauty-inside Oct 8, 2012 - A recap of a social film project from Intel and Toshiba. Comments

Intel Goes Inside Social Video With Topher Grace

intel-socialfilm Jul 27, 2012 - Video series will let Facebook fans shape the plot and star in a "social film." Comments

Music in Advertising: Brands, Bands Mashup

May 11, 2012 - Kia, Intel, and other brands look to hit the right notes with consumers. Comments

Coca-Cola: Spotify Partnership Is 'Limitless'

coke-timelines-screeshot Apr 18, 2012 - McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. Comments

Spotify Branded Apps Follow Streaming Music Ad Trend

intel-pandora Apr 13, 2012 - Intel's app suggests songs based on what the Facebook friends of Spotify users listen to. Comments

Intel Buys Big Twitter Ads to Push CES Presence

intel-booth Jan 10, 2012 - Promoted Trend and Promoted Tweet purchases underscore the show's increasing importance. Comments

OMD Sets Up Search Marketing, Analytics Hubs in China

intelchina-featured2 Aug 1, 2011 - Plus, a case study looking at the agency's work with Intel on a mobile campaign targeting the 24 to 32 year-old demographic. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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