Marketing News & Expert Advice
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Intel
Newsjacking: How Intel Develops Real-Time Content in APAC [Video]
Sep 25, 2013 - Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific. Comments
Intel YouTube Contest Draws Record Conversion Rates
May 6, 2013 -
Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.
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Intel's Romantic Social Video Nabs 55M Views
Oct 8, 2012 -
A recap of a social film project from Intel and Toshiba.
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Intel Goes Inside Social Video With Topher Grace
Jul 27, 2012 -
Video series will let Facebook fans shape the plot and star in a "social film."
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Music in Advertising: Brands, Bands Mashup
May 11, 2012 - Kia, Intel, and other brands look to hit the right notes with consumers. Comments
Coca-Cola: Spotify Partnership Is 'Limitless'
Apr 18, 2012 -
McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service.
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Spotify Branded Apps Follow Streaming Music Ad Trend
Apr 13, 2012 -
Intel's app suggests songs based on what the Facebook friends of Spotify users listen to.
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Intel Buys Big Twitter Ads to Push CES Presence
Jan 10, 2012 -
Promoted Trend and Promoted Tweet purchases underscore the show's increasing importance.
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OMD Sets Up Search Marketing, Analytics Hubs in China
Aug 1, 2011 -
Plus, a case study looking at the agency's work with Intel on a mobile campaign targeting the 24 to 32 year-old demographic.
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