Storytelling or Telling Stories? Why Authenticity Rules

Sep 10, 2015 - These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content marketing strategy. Comments

Why We Need More Women in Tech

superwoman Jun 12, 2015 - Greater diversity leads to greater innovation. Facebook's Sheryl Sandberg says we need "to change the dynamic, to make sure women's voices are heard and heeded." She's right. Comments

Seven Mistakes Killing Your Content Marketing

content May 25, 2015 - Creating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkContent summit. Comments

From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

shutterstock-189519140-tsunami Dec 2, 2014 - To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingle. Comments

6 Brands That Are Killing It on Instagram

instagram-collage Dec 2, 2014 - These six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms out there. Comments

Intel: Why 2014 Will Be The Year of Content Distribution [Video]

contentmarketing Jan 6, 2014 - Intel's social media strategist for APAC weighs in on the content marketing trends for the year. Comments

Newsjacking: How Intel Develops Real-Time Content in APAC [Video]

jamshed-intel Sep 25, 2013 - Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific. Comments

Intel YouTube Contest Draws Record Conversion Rates

myinteledge-youtube-inspiring-moments May 6, 2013 - Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen. Comments

Intel's Romantic Social Video Nabs 55M Views

intel-toshiba-beauty-inside Oct 8, 2012 - A recap of a social film project from Intel and Toshiba. Comments

Intel Goes Inside Social Video With Topher Grace

intel-socialfilm Jul 27, 2012 - Video series will let Facebook fans shape the plot and star in a "social film." Comments

Music in Advertising: Brands, Bands Mashup

May 11, 2012 - Kia, Intel, and other brands look to hit the right notes with consumers. Comments

Coca-Cola: Spotify Partnership Is 'Limitless'

coke-timelines-screeshot Apr 18, 2012 - McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. Comments

Spotify Branded Apps Follow Streaming Music Ad Trend

intel-pandora Apr 13, 2012 - Intel's app suggests songs based on what the Facebook friends of Spotify users listen to. Comments

Intel Buys Big Twitter Ads to Push CES Presence

intel-booth Jan 10, 2012 - Promoted Trend and Promoted Tweet purchases underscore the show's increasing importance. Comments

OMD Sets Up Search Marketing, Analytics Hubs in China

intelchina-featured2 Aug 1, 2011 - Plus, a case study looking at the agency's work with Intel on a mobile campaign targeting the 24 to 32 year-old demographic. Comments

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