Here are three tech platforms that have developed experiential technology to connect brands to their consumers by embracing mobile interactivity withi...
View articleVideo content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings. Read More...
View articleMost marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments...
View articleTo create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such a...
View articleWith so many marketers utilizing video these days, it's becoming harder to stand out. Interactive videos solve that problem, while also naturally incr...
View articleInteractive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes...
View articleWinning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Er...
View articleKik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Read More...
View articleAir Wick's new Scent Decorator microsite helps users search products by offering an interactive, BuzzFeed-style quiz to sort consumers by scent person...
View articleSome of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials...
View articleBrands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing...
View articleBrands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive cap...
View articleMarketers must remain user-centric in order to earn conversions on Facebook. Posts that generate the most interaction and engagement will be the ones ...
View articleThrough a partnership with real-time product communication platform Brandlive, New Balance is looking to convert interested online consumers into offl...
View articleThe recipe for Southern Comfort’s Shark Week digital cocktail includes a live shark, as well as tracking, tweeting, and interactive video, stirred. Re...
View articleWhile there has been much talk about the biggest marketing trends of the year, here are a few categories that haven't been included in most 2014 trend...
View articleLevi’s has unveiled a new campaign, the Live in Levi’s Project, which combines storytelling with social media and e-commerce in an interactive video. ...
View articleThe surprise-and-delight effort gives fans a new way to interact with Lambert’s music and a new way for the brand to engage with women ages 18 to 44. ...
View articleAs the digital environment in Asia continues to develop, competition will increase and new advertising formats will emerge. Brands need to carefully c...
View articleHumor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating rela...
View articleBetween interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital ...
View articleThe interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Read More...
View articleA roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Read More...
View articleThe #AskChevron tweets seek to draw attention to the sponsoring activist group’s environmental concerns and could be a sign of things to come for bran...
View articleThe NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Read More...
View articlePepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows ...
View articleTips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Read More...
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