interactive

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What Makes a Winning Digital Campaign During Awards Season?

Jun 23, 2015 - Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Eric Leong. Comments

3 Reasons Why Brands Are Flocking to Chat App Kik

kik-app Apr 9, 2015 - Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Comments

Air Wick's Scent Decorator Campaign Pairs Hard Science With Gamification

air-wick-logo Mar 12, 2015 - Air Wick's new Scent Decorator microsite helps users search products by offering an interactive, BuzzFeed-style quiz to sort consumers by scent personality. Comments

3 Things We Learned From This Year’s Super Bowl Ads

football-image Feb 5, 2015 - Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials beyond television. Comments

Brand Magazines Can Create Content Marketing Kings

magazines Sep 25, 2014 - Brands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing efforts. Comments

What’s Next for Twitter Marketing Real World Innovation?

Twitter Logo Aug 28, 2014 - Brands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive capabilities the platform presents. Comments

Converting on Facebook: Why Losing Like-Gate Doesn’t Really Matter

facebook-mobile-blue Aug 22, 2014 - Marketers must remain user-centric in order to earn conversions on Facebook. Posts that generate the most interaction and engagement will be the ones that see the highest reach. Comments

New Balance Connects Online and Offline Sales With Live Interactive Video

880v4-collection-01-1-1 Aug 18, 2014 - Through a partnership with real-time product communication platform Brandlive, New Balance is looking to convert interested online consumers into offline, in-store buyers. Comments

Southern Comfort Adopts Live Shark to Give #Sharktender Campaign Extra Bite

southern-comfort-great-white Aug 15, 2014 - The recipe for Southern Comfort’s Shark Week digital cocktail includes a live shark, as well as tracking, tweeting, and interactive video, stirred. Comments

These 3 Digital Marketing Trends Are About to Change Advertising

digital-marketing-trends-1 Aug 14, 2014 - While there has been much talk about the biggest marketing trends of the year, here are a few categories that haven't been included in most 2014 trend lists but that are experiencing rapid growth as well. Comments

Shoppable Levi's Video Tells Fan Stories

levisshop Aug 11, 2014 - Levi’s has unveiled a new campaign, the Live in Levi’s Project, which combines storytelling with social media and e-commerce in an interactive video. Comments

Touchable Crystal Light Posters Play Music at Miranda Lambert Concerts

crystal-light Aug 6, 2014 - The surprise-and-delight effort gives fans a new way to interact with Lambert’s music and a new way for the brand to engage with women ages 18 to 44. Comments

How to Capture Your Audience With Online Branding

Audience Targeting Aug 3, 2014 - As the digital environment in Asia continues to develop, competition will increase and new advertising formats will emerge. Brands need to carefully consider the user experience and create engaging, interactive content in order to reach consumers online... Comments

How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

shutterstock-161305277 Jul 31, 2014 - Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating relatable content that isn't too long and tells a brand’s story. Comments

Interactive Native Ads Deliver the Best of the Web

interactive-shutterstock-132876065 Jul 17, 2014 - Between interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital marketing space. Comments

Lincoln Takes Young Car Buyers on an Interactive Dream Ride

2015lincolnmkc-04-hr Jun 30, 2014 - The interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Comments

M&A News: Facebook, Marin Software, and Alliance for Audited Media

merger Jun 3, 2014 - A roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Comments

Protesters Take Aim at Chevron With #AskChevron Promoted Tweets

toxic-effect May 29, 2014 - The #AskChevron tweets seek to draw attention to the sponsoring activist group’s environmental concerns and could be a sign of things to come for brands and marketers. Comments

Indiana Pacers' Augmented Reality App Lets Fans Compete, Too

pacers-boomer-dunk May 29, 2014 - The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Comments

Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

pepsi-football Apr 21, 2014 - Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows viewers to click through for additional content, experts say it may have missed some engagement opportunities... Comments

#CZLNY: Engaging Customers With Interactive Video

maybelline-big-eyes-2 Apr 7, 2014 - Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Comments

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