Internet of things


How will the IoT affect CPG brands?

Oct 8, 2015 - Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG brands will be impacted by the IoT? Comments

Your 5 Mobile Musts This Holiday Season

holiday-mobile-shopping-shutterstock-232253863 Sep 28, 2015 - The holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these tips to optimize your strategy. Comments

Modern Strategies from Ancient Greece

ship-of-theseus-shutterstock-218845045 Sep 21, 2015 - The Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strategy impact reputation and revenue? Comments

10 Things That Changed in Advertising During the Last Decade

10-year-anniversary-shutterstock-219754459 Sep 11, 2015 - In honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have occurred during the last decade. Comments

The Relentless March of Cloud Computing

cloud-hand Aug 27, 2015 - Alibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society. Comments

5 More Marketing Tips to Steal From London

london-great-names-for-great-britain Aug 6, 2015 - London's burgeoning tech scene lends itself to innovative marketing tactics that all modern marketers should consider. Here are more marketing tips from a trip across the pond. Comments

4 Marketing Trends to Watch for in 2016

2015-2016 Aug 3, 2015 - A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Oculus Rift reshaping e-commerce. Comments

Redefining Engagement to Understand the Future of Marketing

digital-evolution Jul 15, 2015 - Media and technology are continuing to merge providing business opportunities that will engage customers in new ways. Comments

A Revolution in Marketing Affairs

digital-marketing-tips Jun 22, 2015 - Just as the advent of gunpowder changed military strategy forever, digital innovations like smartphones and social media are changing the way humans interact and as a result, marketing. Comments

China Set to Star At Cannes Lions

canneslions Jun 19, 2015 - Innovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Comments

Internet of Things Spending to Reach 1.7 Trillion by 2020

internet-of-thins-image Jun 4, 2015 - The Internet of Things market is estimated to reach 1.7 trillion globally by 2020, according to a new study by International Data Corporation. Comments

Google and Levi's Smart Jeans Could Be a Source of Dumb Data

levistrauss Jun 1, 2015 - Levi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Comments

German KFC Debuts Smart Fast Food Trays

kfc-logo May 21, 2015 - Consumers can now text without getting their smartphones dirty, thanks to the Bluetooth-enabled trays KFC Germany premiered during the chain's new location openings. Comments

Wearables Are Still In Their First Inning

wearable-technology-vectors May 19, 2015 - The popularity of wearable technology continues to grow exponentially, but it's a fairly new concept about which consumers and marketers still have quite a bit to learn. Comments

5 Key Tips for Marketing to Moms

mothers-day-marketing-tips May 7, 2015 - In honor of Mother's Day, here are five tips for marketing effectively to the moms in our lives. Comments

Wearable Technology: The Ultimate in Personal Marketing

wearable-technology-watch Apr 20, 2015 - New wearable technology is giving brands the perfect opportunity for one-to-one marketing. Comments

The 6 Biggest Takeaways From Amazon’s Dash Button

amazon-dash-button-laundry Apr 7, 2015 - Amazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Comments

The Power of Real-Time, Predictive Decisioning in a Mobile-First World

shutterstock-160559990-mobile Mar 26, 2015 - The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive decisioning can help them do just that. Comments

The OS Car Wars

cars-auto Mar 13, 2015 - Cars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Who will win? Comments

The Internet of Things & the Future of Digital Experience Management

Internet of Things Mar 12, 2015 - A new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journey together. Comments

Contextual Commerce Is About to Change the Shopping Experience

contextual-commerce Mar 10, 2015 - Contextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does it blur the line between convenient and invasive? Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...