Marketing News & Expert Advice
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Interpublic
Draftfcb Boosts London Presence With Blue Barracuda Purchase
Acquisition will grow its London base by 50 percent and enhance its digital capabilities.
Execs & Accounts: Facebook, Quantcast, Performics
New strategies at Mediabrands and McCann Erickson, new sales SVP for Quantcast's ad targeting business.
Execs & Accounts: New CEO at BuzzLogic, Yahoo Sales Upheaval
David Hills takes reins at BuzzLogic; IPG Media Lab fills leadership posts; another Yahoo reorg.
Mediabrands' Ventures Unit Evolves in China and U.S.
Rebrands investment arm as Velocitor and courts startups in China.
Reprise Names Worldwide CEO to Lead Forays Into Social and Shopping
Bant Breen will lead expansion in Europe, Asia, and Latin America, as well as into the social shopping arena.
Brazil World Cup, Olympics Fueling Digital Agency Investment
Brazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies.
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