May 27, 2014 - Publicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Comments
May 2, 2014 - Microsoft is taking steps to consolidate its global ad business by choosing just two companies to work with. Comments
Jan 26, 2012 - A look at the uneven venture investments of ad holding companies. Comments
May 5, 2011 - Acquisition will grow its London base by 50 percent and enhance its digital capabilities. Comments
Apr 15, 2011 - New strategies at Mediabrands and McCann Erickson, new sales SVP for Quantcast's ad targeting business. Comments
Mar 11, 2011 - David Hills takes reins at BuzzLogic; IPG Media Lab fills leadership posts; another Yahoo reorg. Comments
Oct 13, 2010 - Rebrands investment arm as Velocitor and courts startups in China. Comments
Sep 20, 2010 - Bant Breen will lead expansion in Europe, Asia, and Latin America, as well as into the social shopping arena. Comments
Aug 6, 2010 - Brazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT