Interpublic

partnership2014

Facebook-Publicis Ad Partnership Centers on Data

May 27, 2014 - Publicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Comments

Microsoft Hands Its Global Ad Business to Dentsu and IPG

microsoftimage May 2, 2014 - Microsoft is taking steps to consolidate its global ad business by choosing just two companies to work with. Comments

Facebook IPO Will Be Lucky Win for IPG, But What About WPP?

Jan 26, 2012 - A look at the uneven venture investments of ad holding companies. Comments

Draftfcb Boosts London Presence With Blue Barracuda Purchase

May 5, 2011 - Acquisition will grow its London base by 50 percent and enhance its digital capabilities. Comments

Execs & Accounts: Facebook, Quantcast, Performics

Apr 15, 2011 - New strategies at Mediabrands and McCann Erickson, new sales SVP for Quantcast's ad targeting business. Comments

Execs & Accounts: New CEO at BuzzLogic, Yahoo Sales Upheaval

Mar 11, 2011 - David Hills takes reins at BuzzLogic; IPG Media Lab fills leadership posts; another Yahoo reorg. Comments

Mediabrands' Ventures Unit Evolves in China and U.S.

Oct 13, 2010 - Rebrands investment arm as Velocitor and courts startups in China. Comments

Reprise Names Worldwide CEO to Lead Forays Into Social and Shopping

reprise-bantbreen Sep 20, 2010 - Bant Breen will lead expansion in Europe, Asia, and Latin America, as well as into the social shopping arena. Comments

Brazil World Cup, Olympics Fueling Digital Agency Investment

Aug 6, 2010 - Brazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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