Feb 7, 2014 - A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did not. Comments
Jan 31, 2014 - Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to see a woman quit her job in front of millions. Comments
Jan 22, 2014 - Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Comments
Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments
Jan 13, 2011 - Guided by Google AdWords data, a shopping comparison site has increased its Twitter followers dramatically. Comments
Sep 3, 2010 - Google, Adobe, and Intuit's Mint.com demonstrate that corporate blogs can thrive. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.