How IDFA opt-in will change the way we advertise in apps

Digital Marketing How IDFA opt-in will change the way we advertise in apps

3y Yaroslav Kholod

How IDFA opt-in will change the way we advertise i...

With the decline of IDFA, iOS advertisers will lose the ability for deterministic targeting, retargeting, and attributing the results of their ad camp...

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New iOS 12 – 4 big things mobile marketers need to know

Mobile New iOS 12 – 4 big things mobile marketers need to know

6y Mike Herrick

New iOS 12 – 4 big things mobile marketers need to...

Apple announced Wednesday the release of new iPhones and their upcoming iOS 12. Apple’s move comes as a response to a new mindset that’s growing among...

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How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience

Mobile How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience

6y Mike O'Brien

How Deloitte Digital helped Chipotle revamp its re...

After food safety concerns hurt Chipotle's popularity, the brand turned to Deloitte Digital to help restore its reputation with an improved mobile app...

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6 retail brands who are nailing the app game

Ecommerce 6 retail brands who are nailing the app game

6y Mike O'Brien

6 retail brands who are nailing the app game

Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...

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How can retailers improve their mobile app experience?

Ecommerce How can retailers improve their mobile app experience?

6y Mike O'Brien

How can retailers improve their mobile app experie...

We spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...

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Technology and tequila: What virtual reality has come to mean for Patrón

AR & VR Technology and tequila: What virtual reality has come to mean for Patrón

6y Mike O'Brien

Technology and tequila: What virtual reality has c...

“The Art of Patrón” virtual reality experience was originally intended to be an experiment and a learning opportunity. Over the last two years, that s...

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The pros and cons of beacon-based marketing

The pros and cons of beacon-based marketing

8y Mike O'Brien

The pros and cons of beacon-based marketing

Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons. Read More...

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The digital download: Periscope in your Tweets and apps in your Uber

The digital download: Periscope in your Tweets and apps in your Uber

8y Yuyu Chen

The digital download: Periscope in your Tweets and...

This week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...

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Why e-commerce brands need native apps

Why e-commerce brands need native apps

8y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

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Three ways digital marketers can use data to defeat ad blocking in 2016

Three ways digital marketers can use data to defeat ad blocking in 2016

8y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

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How to identify your mobile audience and their needs

How to identify your mobile audience and their needs

8y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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What do ad blockers mean for mobile apps?

What do ad blockers mean for mobile apps?

8y Mike O'Brien

What do ad blockers mean for mobile apps?

Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...

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The Rise of Ad Blocking Could Be a Complete Loss for Everyone

The Rise of Ad Blocking Could Be a Complete Loss for Everyone

9y Yuyu Chen

The Rise of Ad Blocking Could Be a Complete Loss f...

Apple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads...

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Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet

Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet

9y Andrew Edwards

Ad Blocking Blocks Publishers’ Business Model, Thr...

How will the integration of new ad-blocking technology, such as Apple's latest mobile iOS software update, affect the current state of the free Intern...

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Why Periscope Is the Next Big Thing in Social Media

Why Periscope Is the Next Big Thing in Social Media

9y Bob Cargill

Why Periscope Is the Next Big Thing in Social Medi...

With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big ...

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Auto-Play Ads Coming to Facebook Audience Network

Auto-Play Ads Coming to Facebook Audience Network

9y Emily Alford

Auto-Play Ads Coming to Facebook Audience Network

Facebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video a...

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Shell and PayPal Offer Mobile Payments at The Pump

Shell and PayPal Offer Mobile Payments at The Pump

9y Yuyu Chen

Shell and PayPal Offer Mobile Payments at The Pump

Today, the gasoline conglomerate is rolling out its “Fill Up & Go” mobile payment service across hundreds of retail stations in the U.K. Read More...

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How OpenTable Leverages Data to Create a Holistic Dining Experience

How OpenTable Leverages Data to Create a Holistic Dining Experience

9y Yuyu Chen

How OpenTable Leverages Data to Create a Holistic ...

In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restau...

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Twitter Follows Facebook With Autoplay Videos in Timeline

Twitter Follows Facebook With Autoplay Videos in Timeline

9y Carly Page

Twitter Follows Facebook With Autoplay Videos in T...

Twitter is officially rolling out autoplay video in a user’s timeline, taking on its biggest competitor Facebook. But you'll be able to switch it off....

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Apple to Upgrade Siri and Update Maps

Apple to Upgrade Siri and Update Maps

9y Emily Alford

Apple to Upgrade Siri and Update Maps

At Apple's keynote during the Worldwide Developers' Conference, the company introduced plans to upgrade Siri's voice search capabilities and make Maps...

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Pinterest to Add Buy Button for Revenue Generation

Pinterest to Add Buy Button for Revenue Generation

9y Yuyu Chen

Pinterest to Add Buy Button for Revenue Generation

Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Read More...

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Tumblr Lets Brands Run Ads in Users’ Dashboards for 24 Hours

Tumblr Lets Brands Run Ads in Users’ Dashboards for 24 Hours

9y Yuyu Chen

Tumblr Lets Brands Run Ads in Users’ Dashboards fo...

Nike is the first company to test out Tumblr's new ad offering, which allows marketers to serve ads in users’ dashboards for a full 24 hours. Read Mor...

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Industry Isn't Quite Ready for Mobile Measurement, Says MRC

Industry Isn't Quite Ready for Mobile Measurement, Says MRC

9y Mike O'Brien

Industry Isn't Quite Ready for Mobile Measurement,...

While discussing mobile measurement at the IAB Marketplace, George Ivie, CEO of the Media Rating Council, said standards regarding viewability haven't...

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Pinterest Teams Up With Apple to Promote App Pins

Pinterest Teams Up With Apple to Promote App Pins

9y Mike O'Brien

Pinterest Teams Up With Apple to Promote App Pins

App Pins will let Pinterest users download external apps without leaving the platform. Read More...

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Bud Light Offering Delivery Service Just in Time for the Super Bowl

Bud Light Offering Delivery Service Just in Time for the Super Bowl

9y Emily Alford

Bud Light Offering Delivery Service Just in Time f...

Beer company Anheuser-Busch is introducing a home delivery service for its popular Bud Light brand. The "Bud Light Button" is a new app that allows us...

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Facebook at Work Won't Include Ads - For Now

Facebook at Work Won't Include Ads - For Now

9y Emily Alford

Facebook at Work Won't Include Ads - For Now

Facebook reveals Work feature app, which will afford employees an ad-free, office-wide social network separate from their personal profiles. Read More...

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Microsoft Opens Up Advertising on MSN Apps

Microsoft Opens Up Advertising on MSN Apps

9y Mike O'Brien

Microsoft Opens Up Advertising on MSN Apps

Shortly after Microsoft made its apps available on iOS, Android, and Amazon devices, the software company made it possible for marketers to advertise ...

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