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Blimpie Releases Its First App Aimed at Targeting Millennials

Lisa Lacy  |  Strategies

Sep 27, 2013 - The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Comments

Ohad Hecht  |  Email Marketing

The Fundamentals of Mobile Email Strategy

mobileemail Jun 5, 2012 - Consider these behavioral and penetration stats when your boss asks why your company needs a mobile email strategy. Comments

Adaline Lau  |  Mobile

Langham Place Goes Social With New Mobile and Pinterest Platforms

Mar 23, 2012 - Hong Kong's Langham Place is reportedly the first brand to create short films produced on the iPhone 4S. Comments

Lisa Lacy  |  Retail

Curalate Debuts Fanreel for Fan Images

curalate-screenshot Sep 24, 2013 - The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Comments

Susan Kuchinskas  |  Strategies

Skype to Roll Out Rich Media and Android Advertising

Skype logo Sep 19, 2013 - Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months. Comments

Jack Aaronson  |  ROI Marketing

Rapid Development for Mobile Apps

mobilemarketing Sep 13, 2013 - Maintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of the imagination. Comments

Matt Kapko  |  Strategies

Facebook Integrates Shutterstock Images for Small Business Ads

facebook-homepage Aug 23, 2013 - Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social activity on the go. Comments

Jennifer Slegg  |  Mobile

Google+ Pulls Plug on Local App

Google maps logo Jul 31, 2013 - Google+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead. Comments

Mary Lisbeth D'Amico  |  Mobile

News360 Helps Brands Find Audiences for Sponsored Content

news360-screen-grab-promoted-content-home Jul 22, 2013 - News360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content. Comments

Lee Bell  |  Mobile

Google Maps Overhaul Arrives for iOS With Dedicated Tablet Design

Google maps logo Jul 18, 2013 - The iOS update sports an overhauled interface with new discovery features. But more importantly for Apple tablet users, the updated app has been specially designed so all the above features work better and more intuitively on a bigger screen. Comments

Cezary Pietrzak  |  Mobile

iOS 7 Implications for Marketers

iOS 7 home screen Jul 17, 2013 - These four themes will help marketers move beyond a laundry list of tasks for their next app update and toward a holistic way of thinking about the mobile category. Comments

Mary Lisbeth D'Amico  |  Mobile

Kickbit Rewards Engaged Cellphone Users With Mobile Data

kickbit1 Jul 16, 2013 - Boston-based startup Aquto has unveiled Kickbit, an app that enables mobile users who watch ads, take surveys, purchase items or download and try out new apps to get rewards of additional free mobile data minutes from their participating carrier. Comments

Simon Small  |  Mobile

Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy

smartphonefeatured Jun 6, 2012 - Optimizing content for model variations can be costly and difficult to maintain. Consider this approach. Comments

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