May 2, 2014 - Microsoft is taking steps to consolidate its global ad business by choosing just two companies to work with. Comments
Mar 27, 2014 - The platform, One by AOL, will combine several programmatic platforms, including Adap.tv, AdLearn Open Platform, and Marketplace. Comments
Feb 18, 2014 - Google and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (Magna) access to Google's properties. Comments
Jan 10, 2014 - As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Comments
Jul 9, 2013 - IPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia. Comments
May 24, 2013 - VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Comments
May 22, 2013 - Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president. Comments
Hong Kong, May 5-6, 2015
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT