May 2, 2014 - Microsoft is taking steps to consolidate its global ad business by choosing just two companies to work with. Comments
Mar 27, 2014 - The platform, One by AOL, will combine several programmatic platforms, including Adap.tv, AdLearn Open Platform, and Marketplace. Comments
Feb 18, 2014 - Google and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (Magna) access to Google's properties. Comments
Jan 10, 2014 - As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Comments
Jul 9, 2013 - IPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia. Comments
May 24, 2013 - VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Comments
May 22, 2013 - Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president. Comments
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT