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    Can you explain the difference between blockchain and Bitcoin?
    Blockchain

    Can you explain the difference between blockchain and Bitcoin?

    5y Mike O'Brien

    Can you explain the difference between blockchain ...

    Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...

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    Digital Marketing People on the Move: May 2015 Roundup
    Marketing

    Digital Marketing People on the Move: May 2015 Roundup

    9y Yuyu Chen

    Digital Marketing People on the Move: May 2015 Rou...

    This is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Read More...

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    Microsoft Hands Its Global Ad Business to Dentsu and IPG
    Marketing

    Microsoft Hands Its Global Ad Business to Dentsu and IPG

    10y Yuyu Chen

    Microsoft Hands Its Global Ad Business to Dentsu a...

    Microsoft is taking steps to consolidate its global ad business by choosing just two companies to work with. Read More...

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    AOL Unveils Cross-Screen Programmatic Ad Platform 'One'
    Automation

    AOL Unveils Cross-Screen Programmatic Ad Platform 'One'

    10y Lisa Lacy

    AOL Unveils Cross-Screen Programmatic Ad Platform ...

    The platform, One by AOL, will combine several programmatic platforms, including Adap.tv, AdLearn Open Platform, and Marketplace. Read More...

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    Google Signs $100M Upfront Deal With Magna
    Marketing

    Google Signs $100M Upfront Deal With Magna

    10y Yuyu Chen

    Google Signs $100M Upfront Deal With Magna

    Google and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (...

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    How Much Does Transparency Matter in Native Advertising?
    Media

    How Much Does Transparency Matter in Native Advertising?

    10y Susan Kuchinskas

    How Much Does Transparency Matter in Native Advert...

    As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Read More...

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    Cadreon Expands in Asia; Microsoft and Cathay Among RTB Spenders
    Asia

    Cadreon Expands in Asia; Microsoft and Cathay Among RTB Spenders

    11y Adaline Lau

    Cadreon Expands in Asia; Microsoft and Cathay Amon...

    IPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia. Read More...

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    Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires
    Agency Spotlight

    Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas...

    11y Adaline Lau

    Exec Moves & Industry Roundup: VLT Merger, IPG...

    VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Read More...

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    China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, and RedWorks
    Agency Spotlight

    China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, an...

    11y Adaline Lau

    China Exec Moves & Industry Roundup: Isobar, C...

    Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president. Read More...

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