May 2, 2014 - Microsoft is taking steps to consolidate its global ad business by choosing just two companies to work with. Comments
Mar 27, 2014 - The platform, One by AOL, will combine several programmatic platforms, including Adap.tv, AdLearn Open Platform, and Marketplace. Comments
Feb 18, 2014 - Google and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (Magna) access to Google's properties. Comments
Jan 10, 2014 - As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Comments
Jul 9, 2013 - IPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia. Comments
May 24, 2013 - VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Comments
May 22, 2013 - Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014