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Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

Apr 21, 2014 - Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows viewers to click through for additional content, experts say it may have missed some engagement opportunities. Comments

Car Service App Gett Drives April Fool’s Treats Via #GettAnything

gett-roasted Apr 1, 2014 - After launching in the New York market in August, the app is trying to make a big splash in the big city by providing unique experiences for users who book rides on April 1. Comments

Starbucks to Roll Out Digital Tip and Shake-to-Pay App Features

tipping Mar 17, 2014 - Starbucks is updating its iPhone and Android apps to simplify mobile payments and enable customers to leave digital tips. Comments

Starwood Hotels to Test Mobile, Keyless Check-In

starwood-keyless-2 Feb 4, 2014 - The functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates to be personal rather than transactional." Comments

Apple Breaks iOS Device Sales Records, but Fails to Wow Investors

silver-apple-logo-apple-picture Jan 28, 2014 - Apple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Comments

Apple Buys Social Search & Analytics Firm Topsy for $200m

twitter-search-monitoring-analytics-topsy Dec 4, 2013 - Apple has acquired Twitter analytics company Topsy in their second acquisition in as many weeks. The WSJ reports the deal was worth $200 million. Comments

Apple Ends Fiscal Year With Revenue Jump but Profit Fall

Apple iPad Air and iPad Mini with Retina display Oct 30, 2013 - Apple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Comments

Marketing's New Mandate: Invitation vs. Interruption

passbook Jun 10, 2013 - As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards. Comments

Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone

nielsen-smartphone-os Jun 7, 2013 - A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013. Comments

Where Are You in SoMo (Social-Mobile Marketing)?

man-using-mobile May 31, 2013 - Learn these new techniques for integrating social and mobile. Comments

TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'

wrangler-app May 30, 2013 - A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity in the mobile environment. Comments

Apple’s Growth Slows as it Sets New Product Expectations for Late 2013

apple-logo Apr 24, 2013 - Move your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive Tim Cook essentially said as much as he vigorously defended the company on its latest earnings call... Comments

2013: 'Year of the Mobile'

man-using-mobile Feb 8, 2013 - Several new predictions on the mobile industry and why we may finally have come to the year of mobile. Comments

Apple Earnings Highlight Deeper Shift to Mobile

Apple iPhone 5 front featuring 4G and 4in screen Jan 25, 2013 - Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like it or not, Apple is going all mobile. Comments

WWE Supplements App with WWE Active

wwe Dec 7, 2012 - With WWE Active, the app includes live match continuation, backstage content, polls, trivia and information on WWE Superstars and Divas. Comments

Passbook 101

passbook Nov 28, 2012 - Marketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction. Comments

Touchscreens Are the New Desktop

touchscreen Nov 21, 2012 - Marketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being able to reach anyone at all. Comments

5 Creative Best Practices to Double Mobile Ad Performance

mobile-measurement Nov 14, 2012 - Five proven best practices to follow when putting together mobile ad creative, as well as blind data that proves how the right ad creative makes a notable difference in campaign performance. Comments

The New, New Toaster

toaster Oct 12, 2012 - Why the iPhone 4S may be the world's best marketing giveaway. Comments

Is Your Mobile Traffic Askew? Blame iOS 6

mobile-traffic Oct 3, 2012 - And how you must strategize around the information gap caused by the Google-Apple war. Comments

Exceeding/Managing Expectations When You're on Top

iphone-5-safari Sep 28, 2012 - How to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed. Comments

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eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

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