Marketing News & Expert Advice
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iPhone
Apple’s Growth Slows as it Sets New Product Expectations for Late 2013
Apr 24, 2013 - Move your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive Tim Cook essentially said as much as he vigorously defended the company on its latest earnings call, and shared his frustration with Apple’s declining... Comments
New iPhone 5 Means More Work for App Marketers
Sep 12, 2012 -
To deal with new versions of popular devices like the iPhone, companies should plan a small budget for ongoing maintenance.
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Smartphone Content Buyers More Favorable to Mobile Ads
Aug 20, 2012 -
Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study.
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Walking Dead Images Creep Into Text Messages
Aug 2, 2012 -
Zlango is planning to let brands buy keyword-targeted text images.
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Mobile Marketing - the Time Is Now
Jul 26, 2012 - Three trends you need to employ in order to get ahead of the market and your peers in the mobile space. Comments
A Growing Apple iPad Market Awaits in B-to-B, Education
Jul 25, 2012 -
Presence of iPads in Fortune 500s tripled in the past year.
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Have You Checked Your Mobile Bill This Month?
Jul 20, 2012 - Will new mobile games that involve play by both the parent and child help to reduce the negative consequences of young children playing solo? Comments
Vacationing With 2 Kids and 8+ Mobile Devices
Jun 29, 2012 - What marketers should know today about tomorrow's consumers. Comments
Traveling With Mobile and Social
Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments
What's New in Mobile Ad Tracking for App Publishers
Jun 28, 2012 - An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Comments
5 Reasons Why Mobile Browsing Isn't That Important
May 25, 2012 - Before making a big investment to optimize your website for mobile users, consider these factors. Comments
2013: 'Year of the Mobile'
Feb 8, 2013 -
Several new predictions on the mobile industry and why we may finally have come to the year of mobile.
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Apple Earnings Highlight Deeper Shift to Mobile
Jan 25, 2013 -
Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like it or not, Apple is going all mobile.
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Marketing's New Mandate: Invitation vs. Interruption
Jan 21, 2013 -
As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards.
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WWE Supplements App with WWE Active
Dec 7, 2012 -
With WWE Active, the app includes live match continuation, backstage content, polls, trivia and information on WWE Superstars and Divas.
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Passbook 101
Nov 28, 2012 -
Marketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction.
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Touchscreens Are the New Desktop
Nov 21, 2012 -
Marketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being able to reach anyone at all.
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5 Creative Best Practices to Double Mobile Ad Performance
Nov 14, 2012 -
Five proven best practices to follow when putting together mobile ad creative, as well as blind data that proves how the right ad creative makes a notable difference in campaign performance.
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The New, New Toaster
Oct 12, 2012 -
Why the iPhone 4S may be the world's best marketing giveaway.
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Is Your Mobile Traffic Askew? Blame iOS 6
Oct 3, 2012 -
And how you must strategize around the information gap caused by the Google-Apple war.
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Exceeding/Managing Expectations When You're on Top
Sep 28, 2012 -
How to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed.
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