Marketing News & Expert Advice
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iPhone
Adobe Tool Eases iPhone Content, Social Sharing
Condé Nast and Wenner Media have tested.
Trulia Launches Mobile Ads for Real Estate Agents
Agents can buy Zip code-targeted placements in its mobile app and website.
Windows Phone 7: When Will Consumers Decide It's Time?
There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7.
The Merging of Digital and 'Real Life'
Digital marketers must start studying what's working now in the mobile world and begin to incorporate that learning into their creative and account planning.
RadioShack Mobile Ads Target Users of Old Phones
Using device model and OS information, ads alert users to a nearby RadioShack.
Email on Mobile
Five steps to optimize your email message for mobile.
Driving Mobile to Scale
Mobile Rising Stars contest aims to give mobile advertising a seat at the "big boys'" table soon.
It's Time for Windows Mobile
Eight reasons why the Windows Phone will be a key player in the mobile space soon.
Do Analytics Matter Anymore in Mobile?
Have marketers fallen prey to the "household" effect?
4 Email Marketing Trends That Matter in 2012
Marketers will need to rethink how they communicate with subscribers. Start here.
Sports Illustrated App Reveals Swimsuit Videos
Mobile app for iOS and Android offers videos of the 19 shoots.
Optimizing Your Local Listing on Apple's Siri
Teaching Siri to suggest your business.
5 Trends Shaping the Mobile Market
Opportunities for marketers to connect with their audiences on mobile devices this year.
Is Uncontrolled UI Proliferation Hurting Ads on Android?
Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates.
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