After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Read More...
View articleMultiple sources report that Apple is set to launch mobile payments for iPhone on September 9. Will the prospective move knock Google off its throne? ...
View articleWith the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the ...
View articleAccording to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How s...
View articleWhether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new techno...
View articleA Nielsen report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average numb...
View articleApp-install ads let users download third-party apps directly from Twitter's app. They have worked very well for the likes of Facebook and Google. Read...
View articleThe new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of ne...
View articlePepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows ...
View articleAfter launching in the New York market in August, the app is trying to make a big splash in the big city by providing unique experiences for users who...
View articleStarbucks is updating its iPhone and Android apps to simplify mobile payments and enable customers to leave digital tips. Read More...
View articleThe functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates ...
View articleApple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Read More...
View articleApple has acquired Twitter analytics company Topsy in their second acquisition in as many weeks. The WSJ reports the deal was worth $200 million. Read...
View articleApple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Read More...
View articleAs mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards. Read More...
View articleA new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013. Read M...
View articleLearn these new techniques for integrating social and mobile. Read More...
View articleA new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity ...
View articleMove your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive...
View articleSeveral new predictions on the mobile industry and why we may finally have come to the year of mobile. Read More...
View articleApple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like i...
View articleWith WWE Active, the app includes live match continuation, backstage content, polls, trivia and information on WWE Superstars and Divas. Read More...
View articleMarketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction. Read More...
View articleMarketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being ab...
View articleFive proven best practices to follow when putting together mobile ad creative, as well as blind data that proves how the right ad creative makes a not...
View articleWhy the iPhone 4S may be the world's best marketing giveaway. Read More...
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