Marketing News & Expert Advice
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Trulia Launches Mobile Ads for Real Estate Agents
May 3, 2012 - Agents can buy Zip code-targeted placements in its mobile app and website. Comments
5 Trends Shaping the Mobile Market
Feb 7, 2012 - Opportunities for marketers to connect with their audiences on mobile devices this year. Comments
Is Uncontrolled UI Proliferation Hurting Ads on Android?
Feb 2, 2012 -
Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates.
Comments
Year of the What?
Feb 2, 2012 - This year make sure you're driving consistency across the board to consumers, helping to amplify the creative and giving them the best experience possible, no matter the time, place, or device. Comments
The Mobile Female
Feb 2, 2012 - Women use smartphones differently from men. Here's what that means for marketers. Comments
Jakob Nielsen on Usability for Mobile Sites and Apps
Dec 30, 2011 - Design expert identifies top mistakes when building mobile sites and apps. Comments
How to Run Profitable Tablet-Focused PPC Search Campaigns
Dec 23, 2011 - The ubiquity of connectivity increases our opportunities as marketers to reach our target audience. Are you taking advantage of this? Comments
Google Zeitgeist: The Lowdown on Brand-Related Searches
Dec 16, 2011 - A look at 2011's buzziest product-oriented queries. Comments
Rants and Anti-Rants From Top-Grossing App Developers
Dec 15, 2011 - App development remains difficult because of these five factors. Will they ever be remedied? Comments
Think Beyond the Desktop - Social Is Going Mobile
Nov 23, 2011 - Four ways to make sure your consumers can connect with you on their smartphones. Comments
Seattle's AmazonFresh Delivery Service Adds Mobile Proficiency
Nov 9, 2011 -
Android, iPhone, and Windows apps arrive as service expands to 80 zip codes in the Seattle area
Comments
Windows Phone 7: When Will Consumers Decide It's Time?
Apr 26, 2012 - There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7. Comments
The Merging of Digital and 'Real Life'
Mar 26, 2012 - Digital marketers must start studying what's working now in the mobile world and begin to incorporate that learning into their creative and account planning. Comments
RadioShack Mobile Ads Target Users of Old Phones
Mar 23, 2012 -
Using device model and OS information, ads alert users to a nearby RadioShack.
Comments
Email on Mobile
Mar 23, 2012 - Five steps to optimize your email message for mobile. Comments
Driving Mobile to Scale
Mar 16, 2012 - Mobile Rising Stars contest aims to give mobile advertising a seat at the "big boys'" table soon. Comments
It's Time for Windows Mobile
Mar 5, 2012 - Eight reasons why the Windows Phone will be a key player in the mobile space soon. Comments
Do Analytics Matter Anymore in Mobile?
Mar 2, 2012 - Have marketers fallen prey to the "household" effect? Comments
4 Email Marketing Trends That Matter in 2012
Feb 23, 2012 - Marketers will need to rethink how they communicate with subscribers. Start here. Comments
Sports Illustrated App Reveals Swimsuit Videos
Feb 15, 2012 -
Mobile app for iOS and Android offers videos of the 19 shoots.
Comments
Optimizing Your Local Listing on Apple's Siri
Feb 9, 2012 - Teaching Siri to suggest your business. Comments
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