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Where Are You in SoMo (Social-Mobile Marketing)?

May 31, 2013 - Learn these new techniques for integrating social and mobile. Comments

TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'

wrangler-app May 30, 2013 - A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity in the mobile environment. Comments

Apple’s Growth Slows as it Sets New Product Expectations for Late 2013

apple-logo Apr 24, 2013 - Move your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive Tim Cook essentially said as much as he vigorously defended the company on its latest earnings call... Comments

2013: 'Year of the Mobile'

man-using-mobile Feb 8, 2013 - Several new predictions on the mobile industry and why we may finally have come to the year of mobile. Comments

Apple Earnings Highlight Deeper Shift to Mobile

Apple iPhone 5 front featuring 4G and 4in screen Jan 25, 2013 - Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like it or not, Apple is going all mobile. Comments

WWE Supplements App with WWE Active

wwe Dec 7, 2012 - With WWE Active, the app includes live match continuation, backstage content, polls, trivia and information on WWE Superstars and Divas. Comments

Passbook 101

passbook Nov 28, 2012 - Marketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction. Comments

Touchscreens Are the New Desktop

touchscreen Nov 21, 2012 - Marketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being able to reach anyone at all. Comments

5 Creative Best Practices to Double Mobile Ad Performance

mobile-measurement Nov 14, 2012 - Five proven best practices to follow when putting together mobile ad creative, as well as blind data that proves how the right ad creative makes a notable difference in campaign performance. Comments

The New, New Toaster

toaster Oct 12, 2012 - Why the iPhone 4S may be the world's best marketing giveaway. Comments

Is Your Mobile Traffic Askew? Blame iOS 6

mobile-traffic Oct 3, 2012 - And how you must strategize around the information gap caused by the Google-Apple war. Comments

Exceeding/Managing Expectations When You're on Top

iphone-5-safari Sep 28, 2012 - How to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed. Comments

New iPhone 5 Means More Work for App Marketers

wegert-iphone Sep 12, 2012 - To deal with new versions of popular devices like the iPhone, companies should plan a small budget for ongoing maintenance. Comments

Smartphone Content Buyers More Favorable to Mobile Ads

take-action-after-ad-image Aug 20, 2012 - Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study. Comments

Walking Dead Images Creep Into Text Messages

zlangowalking-dead Aug 2, 2012 - Zlango is planning to let brands buy keyword-targeted text images. Comments

Mobile Marketing - the Time Is Now

Jul 26, 2012 - Three trends you need to employ in order to get ahead of the market and your peers in the mobile space. Comments

A Growing Apple iPad Market Awaits in B-to-B, Education

ipad-tessa Jul 25, 2012 - Presence of iPads in Fortune 500s tripled in the past year. Comments

Have You Checked Your Mobile Bill This Month?

Jul 20, 2012 - Will new mobile games that involve play by both the parent and child help to reduce the negative consequences of young children playing solo? Comments

Vacationing With 2 Kids and 8+ Mobile Devices

Jun 29, 2012 - What marketers should know today about tomorrow's consumers. Comments

Traveling With Mobile and Social

Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments

What's New in Mobile Ad Tracking for App Publishers

Jun 28, 2012 - An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Comments

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