iPhone

touchscreen

Touchscreens Are the New Desktop

Nov 21, 2012 - Marketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being able to reach anyone at all. Comments

5 Creative Best Practices to Double Mobile Ad Performance

mobile-measurement Nov 14, 2012 - Five proven best practices to follow when putting together mobile ad creative, as well as blind data that proves how the right ad creative makes a notable difference in campaign performance. Comments

The New, New Toaster

toaster Oct 12, 2012 - Why the iPhone 4S may be the world's best marketing giveaway. Comments

Is Your Mobile Traffic Askew? Blame iOS 6

mobile-traffic Oct 3, 2012 - And how you must strategize around the information gap caused by the Google-Apple war. Comments

Exceeding/Managing Expectations When You're on Top

iphone-5-safari Sep 28, 2012 - How to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed. Comments

New iPhone 5 Means More Work for App Marketers

wegert-iphone Sep 12, 2012 - To deal with new versions of popular devices like the iPhone, companies should plan a small budget for ongoing maintenance. Comments

Smartphone Content Buyers More Favorable to Mobile Ads

take-action-after-ad-image Aug 20, 2012 - Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study. Comments

Walking Dead Images Creep Into Text Messages

zlangowalking-dead Aug 2, 2012 - Zlango is planning to let brands buy keyword-targeted text images. Comments

Mobile Marketing - the Time Is Now

Jul 26, 2012 - Three trends you need to employ in order to get ahead of the market and your peers in the mobile space. Comments

A Growing Apple iPad Market Awaits in B-to-B, Education

ipad-tessa Jul 25, 2012 - Presence of iPads in Fortune 500s tripled in the past year. Comments

Have You Checked Your Mobile Bill This Month?

Jul 20, 2012 - Will new mobile games that involve play by both the parent and child help to reduce the negative consequences of young children playing solo? Comments

Vacationing With 2 Kids and 8+ Mobile Devices

Jun 29, 2012 - What marketers should know today about tomorrow's consumers. Comments

Traveling With Mobile and Social

Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments

What's New in Mobile Ad Tracking for App Publishers

Jun 28, 2012 - An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Comments

Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy

smartphonefeatured Jun 6, 2012 - Optimizing content for model variations can be costly and difficult to maintain. Consider this approach. Comments

5 Reasons Why Mobile Browsing Isn't That Important

May 25, 2012 - Before making a big investment to optimize your website for mobile users, consider these factors. Comments

Adobe Tool Eases iPhone Content, Social Sharing

May 15, 2012 - Condé Nast and Wenner Media have tested. Comments

Trulia Launches Mobile Ads for Real Estate Agents

trulia-mobilead May 3, 2012 - Agents can buy Zip code-targeted placements in its mobile app and website. Comments

Windows Phone 7: When Will Consumers Decide It's Time?

Apr 26, 2012 - There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7. Comments

Drawing Ideas From Draw Something

drawsomethingalonefeature Apr 13, 2012 - What is the draw of Draw Something and what can we marketers learn from it? Comments

The Merging of Digital and 'Real Life'

Mar 26, 2012 - Digital marketers must start studying what's working now in the mobile world and begin to incorporate that learning into their creative and account planning. Comments

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