iPhone

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Smartphone Content Buyers More Favorable to Mobile Ads

Aug 20, 2012 - Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study. Comments

Walking Dead Images Creep Into Text Messages

zlangowalking-dead Aug 2, 2012 - Zlango is planning to let brands buy keyword-targeted text images. Comments

Mobile Marketing - the Time Is Now

Jul 26, 2012 - Three trends you need to employ in order to get ahead of the market and your peers in the mobile space. Comments

A Growing Apple iPad Market Awaits in B-to-B, Education

ipad-tessa Jul 25, 2012 - Presence of iPads in Fortune 500s tripled in the past year. Comments

Have You Checked Your Mobile Bill This Month?

Jul 20, 2012 - Will new mobile games that involve play by both the parent and child help to reduce the negative consequences of young children playing solo? Comments

Vacationing With 2 Kids and 8+ Mobile Devices

Jun 29, 2012 - What marketers should know today about tomorrow's consumers. Comments

Traveling With Mobile and Social

Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments

What's New in Mobile Ad Tracking for App Publishers

Jun 28, 2012 - An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Comments

Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy

smartphonefeatured Jun 6, 2012 - Optimizing content for model variations can be costly and difficult to maintain. Consider this approach. Comments

5 Reasons Why Mobile Browsing Isn't That Important

May 25, 2012 - Before making a big investment to optimize your website for mobile users, consider these factors. Comments

Adobe Tool Eases iPhone Content, Social Sharing

May 15, 2012 - Condé Nast and Wenner Media have tested. Comments

Trulia Launches Mobile Ads for Real Estate Agents

trulia-mobilead May 3, 2012 - Agents can buy Zip code-targeted placements in its mobile app and website. Comments

Windows Phone 7: When Will Consumers Decide It's Time?

Apr 26, 2012 - There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7. Comments

Drawing Ideas From Draw Something

drawsomethingalonefeature Apr 13, 2012 - What is the draw of Draw Something and what can we marketers learn from it? Comments

The Merging of Digital and 'Real Life'

Mar 26, 2012 - Digital marketers must start studying what's working now in the mobile world and begin to incorporate that learning into their creative and account planning. Comments

RadioShack Mobile Ads Target Users of Old Phones

bb-deal-on-iphone Mar 23, 2012 - Using device model and OS information, ads alert users to a nearby RadioShack. Comments

Email on Mobile

Mar 23, 2012 - Five steps to optimize your email message for mobile. Comments

Langham Place Goes Social With New Mobile and Pinterest Platforms

Mar 23, 2012 - Hong Kong's Langham Place is reportedly the first brand to create short films produced on the iPhone 4S. Comments

Driving Mobile to Scale

Mar 16, 2012 - Mobile Rising Stars contest aims to give mobile advertising a seat at the "big boys'" table soon. Comments

It's Time for Windows Mobile

Mar 5, 2012 - Eight reasons why the Windows Phone will be a key player in the mobile space soon. Comments

Do Analytics Matter Anymore in Mobile?

Mar 2, 2012 - Have marketers fallen prey to the "household" effect? Comments

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