Marketing News & Expert Advice
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iPhone
Seattle's AmazonFresh Delivery Service Adds Mobile Proficiency
Nov 9, 2011 - Android, iPhone, and Windows apps arrive as service expands to 80 zip codes in the Seattle area Comments
How Android Holds Up Against iOS
Sep 22, 2011 - A look at how the Android operating system impacts user acquisition for apps. Part two in a two-part series. Comments
How User Acquisition Differs Based on Operating System: iOS vs. Android
Aug 25, 2011 - A look at how the iOS operating system impacts user acquisition for apps. Part one in a two-part series. Comments
Apple to Restrict iPhone Trackers Used in Ad Targeting
Aug 24, 2011 -
In its mobile operating system, Apple will remove access to unique device identifiers.
Comments
Sports Authority Expands Shopkick Play Fourfold
Aug 17, 2011 -
Toys "R" Us joins a slew of major chains trialing the "walk-ins" app.
Comments
Do Latinos Still Watch TV?
Aug 9, 2011 - It depends on how you define TV. Comments
Mobile and Minors - Is the Interaction Meaningful?
Jul 29, 2011 - Youth are beginning to affect mobile marketing. Consider these implications. Comments
The New Digital Inbox – Is Your Email Program Ready?
Jul 28, 2011 - 5 tips for creating better emails now that your messages compete with tweets and posts. Comments
What's New in Behavioral Targeting for Mobile Advertising
Jul 28, 2011 - A look at the challenges and potential opportunities. Comments
Beware the Native
Jul 14, 2011 - A dose of reality for the world of multi-platform, transmedia marketing. Comments
Samsung Offers Smartphone to Apple Users
Jul 1, 2011 -
IPad-only campaign runs through July.
Comments
NYC Marathon App Includes Hyperlocal Offers From Subway
Nov 4, 2011 -
Mobile app will push messages to race watchers near chain locations.
Comments
How the Other 20% Live: What Do BlackBerry Users Do for Apps?
Nov 3, 2011 - Seven suggestions for how RIM can gain ground in the app world, or at least halt the slide. Comments
Speak to Me: Mobile, Voice, and Your Ad
Oct 21, 2011 - Will there come a day where Siri serves paid ads as a response? Comments
Will Apple's Siri Change the Voice of Local Search?
Oct 20, 2011 - By tying voice commands to proximity and a robust business listings database, users can search and select businesses on the go in a much more user-friendly manner. Comments
The New SEO: 'Siri Engine Optimization'
Oct 19, 2011 - How will Siri, and voice-based search in general, change how people search from their mobile devices? Comments
Americans Consuming More Internet on the Go
Oct 10, 2011 -
ComScore finds mobile devices accounted for nearly 7 percent of all digital traffic in the U.S. in August
Comments
The Brilliance of Steve Jobs: A Tribute
Oct 7, 2011 -
The marketer, technologist, and designer influences a generation of marketers and entrepreneurs.
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Marketers Get Primed for a Mobile Future
Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments
Innovate or Get Out of the Way
Sep 30, 2011 - Is your company run by idiot-driven innovation? It's up to you to change it. Comments
Yahoo: Deal for iPhone Not Strictly a Hallucination
Sep 26, 2011 -
Yahoo talks with ClickZ about its mobile search plans and prospects.
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