iProspect

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How Can Brands and Agencies Succeed Together?

Aug 22, 2014 - How brands and agencies can collaborate together and succeed is something both have thought about and perhaps struggled with in the past. Market participants discuss how to get the brand-agency relationship right. Comments

Singapore: Identifying Affluent Males to Enhance Search Strategies [Infographic]

affluentmalesfeatured Nov 21, 2012 - Here's how identifying other avenues of behavior could reinforce a brand's search strategy. Comments

Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group

chris-ernst-reprise-300x296 Sep 28, 2012 - Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Comments

Exec Moves & Industry Roundup: Aegis Media, OMD, I-Com, and IAB

accounts-executives Oct 13, 2011 - Aegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB's Singapore chapter names executive director. Comments

Study: Mobile Search Goes Mainstream in Asia

searchengines Nov 23, 2010 - Search marketing firm's survey also shows the role of search in Asia Pacific during the purchase cycle and identifies the most popular search engines, by country. Comments

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