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Rise Of the Authenticators

Aug 17, 2015 - What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting from publishers and advertisers? Comments

How Email Works: Part Two

email-targeting-display-ads Jul 1, 2015 - In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as it reaches its recipient. Comments

Why Was My Email Blocked?

digital-strategy-roadblock Feb 11, 2015 - Oftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem. Comments

Relationships and Localisation: The Key to Understanding Email Marketing in China

relationships Jul 8, 2011 - Global email standard rules don't apply in China; here's how you should localise for the market. Comments

How to Be a Real Good E-mail Sender in China

emailfeatured Mar 29, 2011 - China's email practices and policies are constantly evolving; here are three you shouldn't ignore. Comments

3 Tips to Achieve High Inbox Rate in China

chinaemail Nov 30, 2010 - Maintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages. Comments

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