Reviving sluggish sales with email personalization
Acquisition

Reviving sluggish sales with email personalization

8y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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8 Items to Get Your Holiday Season off to a Head Start
Marketing

8 Items to Get Your Holiday Season off to a Head Start

9y Jim Davidson

8 Items to Get Your Holiday Season off to a Head S...

The holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to dete...

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The X Factor of Excellent Email
Email

The X Factor of Excellent Email

9y Catherine Magoffin

The X Factor of Excellent Email

The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligni...

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Rise Of the Authenticators
Marketing

Rise Of the Authenticators

9y Kevin Lee

Rise Of the Authenticators

What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...

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How Email Works: Part Two
Advanced Email Marketing

How Email Works: Part Two

9y Derek Harding

How Email Works: Part Two

In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as ...

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Why Was My Email Blocked?
Email

Why Was My Email Blocked?

9y Derek Harding

Why Was My Email Blocked?

Oftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem. Read More...

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Relationships and Localisation: The Key to Understanding Email Marketing in China
Asia

Relationships and Localisation: The Key to Understanding Email Marketing in...

13y Michael Tsui

Relationships and Localisation: The Key to Underst...

Global email standard rules don't apply in China; here's how you should localise for the market. Read More...

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How to Be a Real Good E-mail Sender in China
Asia

How to Be a Real Good E-mail Sender in China

13y Francis Kwok

How to Be a Real Good E-mail Sender in China

China's email practices and policies are constantly evolving; here are three you shouldn't ignore. Read More...

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3 Tips to Achieve High Inbox Rate in China
Asia

3 Tips to Achieve High Inbox Rate in China

13y Francis Kwok

3 Tips to Achieve High Inbox Rate in China

Maintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages. Read More...

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