JCPenney

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Groupon Adds In-Store Coupons to Its Freebie Offers

Apr 11, 2014 - Groupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Comments

Super Bowl XLVIII Winners, Losers and Lessons

budweiser-hero-welcome-1-1024x576 Feb 3, 2014 - Successful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which once again, makes it the big winner this year. Comments

How to Win the Oscars (and Your Next Digital Campaign)

samsung-tim-burton Feb 28, 2013 - Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Comments

JC Penney Promotes New Sales Strategy

jcpenney-2012email Jan 31, 2012 - Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons. Comments

Facebook Face-off: Macy's And Target Score Early Holiday Wins

holidaysshoppingmobilereport Nov 30, 2011 - Retailers appear to be clobbering JCPenney and Kohl's for social engagement. Comments

JCPenney Hijacks Target on Twitter Before Black Friday

Nov 18, 2011 - Promoted Tweets become holiday marketing battleground. Comments

Retailers Build Out Lifestyle Content

gilt-taste Nov 7, 2011 - One longtime men's magazine strikes back, joining forces with JC Penney. Comments

2 Brands Promote Social Goodwill for Back-to-School

dsg Aug 3, 2011 - Dick's Sporting Goods and JC Penney connect with consumers on Facebook, Foursquare. Comments

JCPenney Gives Fashion Students a Shot on YouTube

jcp-fidm Jun 6, 2011 - A partnership with designer Bisou Bisou and graduate students. Comments

Building Commerce Around Your Facebook Community

May 19, 2011 - Coca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce. Comments

JCPenney's SEO No-No - How You Can Avoid a Similar Fate

Mar 14, 2011 - It takes time to achieve quality, relevant links, and to sustain rankings over time. Anything that appears to be a quick win is likely going to be detrimental in the long run. Comments

How LivingSocial Brought Twitter to The Oscars

livingsocial Mar 1, 2011 - Daily deals site complemented TV spots with on-location red carpet tweeting. Comments

JCPenney Hopes Twitter Contest Creates Oscar Buzz

jcp Feb 25, 2011 - Retailer leans on digital to attract a younger audience. Comments

Links - Know What You're Buying [Video]

Feb 22, 2011 - Take a lesson from JCPenney and make sure you are keeping up on the work your SEO is doing for you. Comments

Paid Links Revisited: JCPenney - A Disaster or Success?

Feb 18, 2011 - Should you decide to buy links, do so with an understanding of the risks. Comments

Social Media Influenced Just 5% to Visit Retail Sites

netflix Dec 29, 2010 - ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Comments

How Top Retailers Used Twitter on Black Friday

macys-twitter-holiday Nov 30, 2010 - BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep. Comments

Tale of Two Cyber Mondays: JC Penney Struggles, Levi's Thrives

jcp Nov 29, 2010 - Facebook was a sounding board for Cyber Monday shopping experiences; JC Penney fielded complaints all day about its slow site. Comments

Strikin' It Rich - The Mobile Rich Media Revolution

Sep 21, 2010 - Nine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming video. Comments

5 Ways to Put Video to Work for Your Brand

Jul 27, 2010 - Important lessons to be learned when planning a social video strategy. Comments

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