Marketing News & Expert Advice
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JCPenney
How to Win the Oscars (and Your Next Digital Campaign)
Feb 28, 2013 - Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Comments
Links - Know What You're Buying [Video]
Feb 22, 2011 - Take a lesson from JCPenney and make sure you are keeping up on the work your SEO is doing for you. Comments
Paid Links Revisited: JCPenney - A Disaster or Success?
Feb 18, 2011 - Should you decide to buy links, do so with an understanding of the risks. Comments
Social Media Influenced Just 5% to Visit Retail Sites
Dec 29, 2010 -
ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers.
Comments
How Top Retailers Used Twitter on Black Friday
Nov 30, 2010 -
BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep.
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Tale of Two Cyber Mondays: JC Penney Struggles, Levi's Thrives
Nov 29, 2010 -
Facebook was a sounding board for Cyber Monday shopping experiences; JC Penney fielded complaints all day about its slow site.
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Strikin' It Rich - The Mobile Rich Media Revolution
Sep 21, 2010 - Nine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming video. Comments
5 Ways to Put Video to Work for Your Brand
Jul 27, 2010 - Important lessons to be learned when planning a social video strategy. Comments
JC Penney Promotes New Sales Strategy
Jan 31, 2012 -
Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons.
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Facebook Face-off: Macy's And Target Score Early Holiday Wins
Nov 30, 2011 -
Retailers appear to be clobbering JCPenney and Kohl's for social engagement.
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JCPenney Hijacks Target on Twitter Before Black Friday
Nov 18, 2011 - Promoted Tweets become holiday marketing battleground. Comments
Retailers Build Out Lifestyle Content
Nov 7, 2011 -
One longtime men's magazine strikes back, joining forces with JC Penney.
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2 Brands Promote Social Goodwill for Back-to-School
Aug 3, 2011 -
Dick's Sporting Goods and JC Penney connect with consumers on Facebook, Foursquare.
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JCPenney Gives Fashion Students a Shot on YouTube
Jun 6, 2011 -
A partnership with designer Bisou Bisou and graduate students.
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Building Commerce Around Your Facebook Community
May 19, 2011 - Coca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce. Comments
JCPenney's SEO No-No - How You Can Avoid a Similar Fate
Mar 14, 2011 - It takes time to achieve quality, relevant links, and to sustain rankings over time. Anything that appears to be a quick win is likely going to be detrimental in the long run. Comments
How LivingSocial Brought Twitter to The Oscars
Mar 1, 2011 -
Daily deals site complemented TV spots with on-location red carpet tweeting.
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JCPenney Hopes Twitter Contest Creates Oscar Buzz
Feb 25, 2011 -
Retailer leans on digital to attract a younger audience.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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