J.P. Morgan Chase

mma-forum-2013

MMA Forum: Mobile First Strategy Is Becoming the New Norm

Feb 1, 2013 - Major brands are starting to see the value in tailoring their market strategy around the mobile platform. Comments

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

Terrible Targeting for Mass Marketing Morons

Apr 6, 2011 - Most traditional mass-market approaches are hugely inefficient and wasteful, like direct mail. Witness Chase bank. Comments

Epsilon's Security Breach Exposes Troubling Trend

Apr 5, 2011 - Hackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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