Marketing News & Expert Advice
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J.P. Morgan Chase
MMA Forum: Mobile First Strategy Is Becoming the New Norm
Feb 1, 2013 - Major brands are starting to see the value in tailoring their market strategy around the mobile platform. Comments
Facebook Shows Fast Growth in Brand Value
May 22, 2012 -
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
Comments
Terrible Targeting for Mass Marketing Morons
Apr 6, 2011 - Most traditional mass-market approaches are hugely inefficient and wasteful, like direct mail. Witness Chase bank. Comments
Epsilon's Security Breach Exposes Troubling Trend
Apr 5, 2011 - Hackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Comments
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