Marketing’s Secret Weapon: Your Birthday
Ecommerce

Marketing’s Secret Weapon: Your Birthday

9y Jeanniey Mullen

Marketing’s Secret Weapon: Your Birthday

One of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Read More...

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MMA Forum: Mobile First Strategy Is Becoming the New Norm
Media

MMA Forum: Mobile First Strategy Is Becoming the New Norm

11y James Dohnert

MMA Forum: Mobile First Strategy Is Becoming the N...

Major brands are starting to see the value in tailoring their market strategy around the mobile platform. Read More...

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Facebook Shows Fast Growth in Brand Value
Ad Industry Metrics

Facebook Shows Fast Growth in Brand Value

12y Anna Maria Virzi

Facebook Shows Fast Growth in Brand Value

Millward Brown's BrandZ finds other social platforms are "social climbers" too. Read More...

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Terrible Targeting for Mass Marketing Morons
Data insights

Terrible Targeting for Mass Marketing Morons

13y Rob Graham

Terrible Targeting for Mass Marketing Morons

Most traditional mass-market approaches are hugely inefficient and wasteful, like direct mail. Witness Chase bank. Read More...

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Epsilon's Security Breach Exposes Troubling Trend
Email

Epsilon's Security Breach Exposes Troubling Trend

13y Anna Maria Virzi

Epsilon's Security Breach Exposes Troubling Trend

Hackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Read More...

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