J.P. Morgan Chase

Cupcake with birthday candles

Marketing’s Secret Weapon: Your Birthday

Dec 5, 2014 - One of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Comments

MMA Forum: Mobile First Strategy Is Becoming the New Norm

mma-forum-2013 Feb 1, 2013 - Major brands are starting to see the value in tailoring their market strategy around the mobile platform. Comments

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

Terrible Targeting for Mass Marketing Morons

Apr 6, 2011 - Most traditional mass-market approaches are hugely inefficient and wasteful, like direct mail. Witness Chase bank. Comments

Epsilon's Security Breach Exposes Troubling Trend

Apr 5, 2011 - Hackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Comments

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