Feb 1, 2013 - Major brands are starting to see the value in tailoring their market strategy around the mobile platform. Comments
May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments
Apr 6, 2011 - Most traditional mass-market approaches are hugely inefficient and wasteful, like direct mail. Witness Chase bank. Comments
Apr 5, 2011 - Hackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Comments
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.