Janrain

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Facebook Debuts Audience Network and Anonymous Login

May 1, 2014 - Facebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Comments

Gigya and Janrain Partner With Google+ for Social Sign-In

gigyajan Apr 3, 2013 - Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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