Japan

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Buy Buttons to Soar in Asia in 2015

Dec 17, 2014 - Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Comments

Targeted International Content Marketing Key to Reaching Local Audiences

shutterstock-216001018-mount-fuji-jpg Oct 28, 2014 - For effective international content marketing, understanding local interests and audiences is key. Comments

Japan’s Line Gets Ready for Its Next Act: Becoming a Global Tech Player

shutterstock-131306483-japan-s-line Oct 22, 2014 - It is the world's third largest app, and yet few have heard of Japan's Line outside of Asia. Comments

IAB Highlights Best Campaigns From All Over the World

shutterstock-111655109 Oct 10, 2014 - In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and what they did well. Comments

Mobile Commerce in Asia Continues to Zig as the World Zags

shutterstock-169338014-mobile-commerce Sep 18, 2014 - The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Comments

#LexusInTokyo to Engage Fans via Live Vine Videos

lexusvine Nov 19, 2013 - Toyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Comments

Google Launches DigiCamp in Hong Kong

digicamp Nov 5, 2013 - Google wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online. Comments

Tokyo 2020 - A Legacy of Experience?

tokyo2020 Oct 24, 2013 - With high spirits still lingering weeks after Tokyo was rewarded the Olympics in 2020, Japan will have to find new ways to show off for guests and the world. Here's what to look out for if you're a marketer. Comments

Just Passing Through? A Look at LINE vs Facebook

line Jun 18, 2013 - That Japanese are simply "replacing" Facebook with LINE is a flawed hypothesis. Here's why. Comments

Social and Digital in Japan: What's Next?

mediareferenced Apr 5, 2013 - Japanese prosumers provide insights to how the country's social digital landscape will pan out in 2013 and beyond. Comments

Perception Is Reality in Japan

arfeatured Mar 11, 2013 - Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Comments

Let's Talk About LINE

linefeatured Jan 31, 2013 - As marketers, here are several ways we can take advantage of this service. Comments

Japan Scores High Marks in 2012 Digi Wrap-Up

japan Dec 10, 2012 - Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Comments

Familiar but New - Japan's Digital Marketing Landscape 2013

facebookjapanfeatured Nov 8, 2012 - Japan's "Galapagos" market in mobile and social marketing has evolved to become more aligned with the rest of the world. Comments

Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates

Nov 6, 2012 - Japan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, Criteo, and BrightTag. Comments

Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group

chris-ernst-reprise-300x296 Sep 28, 2012 - Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Comments

The Video Opportunity in Japan

filmfeatured Sep 17, 2012 - Client interest in video is high and will only continue as budgets shift more into digital. Comments

Naver Curates a Strong Following in Japan

naverfeatured Sep 5, 2012 - Naver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand. Comments

Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]

topsmartphonejapan2 Aug 25, 2012 - Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Comments

Digital Happenings in Japan: Updates From Rakuten, GREE, and Dentsu

newsandyradovic Jul 24, 2012 - A roundup of the top digital happenings in Japan. Comments

Japan's Platform Conundrum

moshidora Jul 18, 2012 - Japanese consumers are relatively savvy and willing to adopt new technologies, but the businesses that control the distribution of content are less willing to adapt to the changing reality. Comments

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