Marketing News & Expert Advice

Japan

Just Passing Through? A Look at LINE vs Facebook

Jeff Lippold | Social Media

Jun 18, 2013 - That Japanese are simply "replacing" Facebook with LINE is a flawed hypothesis. Here's why. Comments

Andy Radovic | Strategies

Digital Happenings in Japan: Updates From Rakuten, GREE, and Dentsu

Jul 24, 2012 - A roundup of the top digital happenings in Japan. Comments

Jeff Lippold | Social Media

Japan's Platform Conundrum

Jul 18, 2012 - Japanese consumers are relatively savvy and willing to adopt new technologies, but the businesses that control the distribution of content are less willing to adapt to the changing reality. Comments

Motoko Hunt | Social Media

Is Facebook Really Winning in Japan?

Jul 16, 2012 - Facebook and Twitter are eroding the dominance of local social networks Mixi, Mobage, and Gree in Japan. Comments

Adaline Lau | Media Planning

Hulu in Japan: Adds HBO and Expands Device Footprint

Jul 1, 2012 - Hulu inks content partnership with HBO in Japan. Comments

Andy Radovic | Strategies

Is There a Future for Yahoo in Japan?

Jun 19, 2012 - Here are key initiatives Yahoo Japan have tried early this year that revolve around mobile, social, and the cloud. Comments

Andy Radovic | Mobile

6 Tips for Driving E-Commerce Success in Japan

May 21, 2012 - E-commerce is big business in Japan and there's huge opportunity to actively engage via mobile-friendly platforms. Comments

Anna Maria Virzi | Retail

Pinterest Could Expand Into Asia Pacific

May 19, 2012 - Japanese e-commerce giant leads a $100 million investment in the social network. Comments

Jeff Lippold | Social Media

Interest vs. Social in Japan

May 16, 2012 - How the interest graph has shaped the Japanese social media landscape Comments

Andy Radovic | Social Media

Highlights From fMC (Facebook Marketing Conference) in Japan

Apr 11, 2012 - Facebook has 8 million users in Japan compared to Mixi's 22 million users, but the U.S.-based social network is gaining ground. Here is what marketers need to know. Comments

Jeff Lippold | Social Media

The Pinterest Opportunity in Japan

Mar 28, 2012 - How can marketers capitalize on Pinterest opportunities here? Comments

Jeff Lippold | Social Media

Social and Digital in Japan: What's Next?

Apr 5, 2013 - Japanese prosumers provide insights to how the country's social digital landscape will pan out in 2013 and beyond. Comments

Andy Radovic | Media Planning

Perception Is Reality in Japan

Mar 11, 2013 - Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Comments

Jeff Lippold | Mobile

Let's Talk About LINE

Jan 31, 2013 - As marketers, here are several ways we can take advantage of this service. Comments

Andy Radovic | Mobile

Japan Scores High Marks in 2012 Digi Wrap-Up

Dec 10, 2012 - Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Comments

Jeff Lippold | Mobile

Familiar but New - Japan's Digital Marketing Landscape 2013

Nov 8, 2012 - Japan's "Galapagos" market in mobile and social marketing has evolved to become more aligned with the rest of the world. Comments

Adaline Lau | Media Planning

Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates

Nov 6, 2012 - Japan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, Criteo, and BrightTag. Comments

Adaline Lau | Search Marketing

Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group

Sep 28, 2012 - Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Comments

Andy Radovic | Media Planning

The Video Opportunity in Japan

Sep 17, 2012 - Client interest in video is high and will only continue as budgets shift more into digital. Comments

Jeff Lippold | Media Planning

Naver Curates a Strong Following in Japan

Sep 5, 2012 - Naver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand. Comments