A comprehensive guide to the Japanese ecommerce market

Ecommerce A comprehensive guide to the Japanese ecommerce market

4y Jacqueline Dooley

A comprehensive guide to the Japanese ecommerce ma...

Japanese digital marketing consultancy, Sophola, created a white paper for companies interested in entering Japan’s lucrative $122 billion ecommerce m...

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The middle: Where Nissan thinks IT and marketing should meet

The middle: Where Nissan thinks IT and marketing should meet

8y Mike O'Brien

The middle: Where Nissan thinks IT and marketing s...

Nissan's European CIO discussed how uniting marketing and IT is crucial for brands who want to thrive as the gap between physical and digital continue...

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The Digital Download: From AI to alleged algorithms

The Digital Download: From AI to alleged algorithms

8y Mike O'Brien

The Digital Download: From AI to alleged algorithm...

Google's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as ...

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The Digital Download: Facebook and Amazon soar, while Yahoo struggles

The Digital Download: Facebook and Amazon soar, while Yahoo struggles

8y Mike O'Brien

The Digital Download: Facebook and Amazon soar, wh...

A book highlights Yahoo's problematic finances on the eve of its bidding day, as Facebook and Amazon each become more competitive in a new area. Read ...

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How KLM uses China's WeChat for customer service

How KLM uses China's WeChat for customer service

8y Sophie Loras

How KLM uses China's WeChat for customer service

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....

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Economic slowdown in China means a booming ecommerce sector

Economic slowdown in China means a booming ecommerce sector

8y Sophie Loras

Economic slowdown in China means a booming ecommer...

As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...

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How online and offline will dominate retail in Asia in 2016

How online and offline will dominate retail in Asia in 2016

8y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

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Spotlight on: GrubHub's Barbara Martin Coppola

Spotlight on: GrubHub's Barbara Martin Coppola

8y Yuyu Chen

Spotlight on: GrubHub's Barbara Martin Coppola

Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...

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And our favorite ads of 2015 are...

And our favorite ads of 2015 are...

8y Team ClickZ

And our favorite ads of 2015 are...

For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...

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What western social networking platforms can learn from Japan's Line

What western social networking platforms can learn from Japan's Line

8y Motoko Hunt

What western social networking platforms can learn...

The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company...

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Why have QR codes taken off in China?

Why have QR codes taken off in China?

8y Sophie Loras

Why have QR codes taken off in China?

In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...

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Translating User Generated Content

Translating User Generated Content

9y Christian Arno

Translating User Generated Content

Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all cust...

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3 Digital Trends to Watch Out for in Asia

3 Digital Trends to Watch Out for in Asia

9y Sophie Loras

3 Digital Trends to Watch Out for in Asia

Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends th...

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Minimizing Errors With the HREF Language Element

Minimizing Errors With the HREF Language Element

9y Motoko Hunt

Minimizing Errors With the HREF Language Element

Motoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization. Read...

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VIDEO: Using Data to Localize to New Markets

VIDEO: Using Data to Localize to New Markets

9y Sophie Loras

VIDEO: Using Data to Localize to New Markets

Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...

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Marketing and Innovation: Made for Each Other

Marketing and Innovation: Made for Each Other

9y Andreas Krasser

Marketing and Innovation: Made for Each Other

Burying the hatchet once and for all to bring marketers and innovators closer together. Read More...

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Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical

Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical

9y Elisa Harca

Social Media Merchandising: Bridging the Gap Betwe...

Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Read More...

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The Asian Invasion: Creating New Standards

The Asian Invasion: Creating New Standards

9y Andy Radovic

The Asian Invasion: Creating New Standards

It's game on as big Asian brands pursue their globalization strategies. Read More...

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What Makes a Winning Digital Campaign During Awards Season?

What Makes a Winning Digital Campaign During Awards Season?

9y Eric Leong

What Makes a Winning Digital Campaign During Award...

Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Er...

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Search in Asia Goes Well Beyond Google

Search in Asia Goes Well Beyond Google

9y Motoko Hunt

Search in Asia Goes Well Beyond Google

Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. ...

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Taco Bell Japan Entry Shows Importance of Localization

Taco Bell Japan Entry Shows Importance of Localization

9y Christian Arno

Taco Bell Japan Entry Shows Importance of Localiza...

Taco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets acro...

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Asia's Love Affair With Mobilegeddon

Asia's Love Affair With Mobilegeddon

9y Ohad Hecht

Asia's Love Affair With Mobilegeddon

There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Read More...

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Samsonite Turns to Paid Social for APAC Design Competition

Samsonite Turns to Paid Social for APAC Design Competition

9y Sophie Loras

Samsonite Turns to Paid Social for APAC Design Com...

Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Read More...

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4 Steps to an Online Rollout Across Multiple Asian Markets

4 Steps to an Online Rollout Across Multiple Asian Markets

9y Gordon Choi

4 Steps to an Online Rollout Across Multiple Asian...

A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...

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Wearables Part 2: The Case for B2B

Wearables Part 2: The Case for B2B

9y Elisa Harca

Wearables Part 2: The Case for B2B

Brands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in...

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Who Does It Better: Yahoo Japan or Google Japan?

Who Does It Better: Yahoo Japan or Google Japan?

9y Motoko Hunt

Who Does It Better: Yahoo Japan or Google Japan?

A comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO. Read More...

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Japanese Whisky and a Digital Market That’s Heating Up

Japanese Whisky and a Digital Market That’s Heating Up

9y Andy Radovic

Japanese Whisky and a Digital Market That’s Heatin...

A 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region. Read More...

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