Japan

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Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical

Jul 26, 2015 - Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Comments

The Asian Invasion: Creating New Standards

east-meets-west Jul 5, 2015 - It's game on as big Asian brands pursue their globalization strategies. Comments

What Makes a Winning Digital Campaign During Awards Season?

share-it-for-the-dogs-pedigree Jun 23, 2015 - Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Eric Leong. Comments

Search in Asia Goes Well Beyond Google

seo-mobile-search Jun 16, 2015 - Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. Comments

Taco Bell Japan Entry Shows Importance of Localization

taco-bell-logo May 19, 2015 - Taco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets across the Asia Pacific region. Comments

Asia's Love Affair With Mobilegeddon

shutterstock-160559990-mobile May 13, 2015 - There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Comments

Samsonite Turns to Paid Social for APAC Design Competition

samsonite-apac-japan-500 May 11, 2015 - Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Comments

4 Steps to an Online Rollout Across Multiple Asian Markets

asia-globe- roll-out May 10, 2015 - A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding the different search engines. Comments

Wearables Part 2: The Case for B2B

asia-retail-shopping-bags Apr 21, 2015 - Brands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in the vibrant Asian market. Comments

Who Does It Better: Yahoo Japan or Google Japan?

scales-compare Apr 15, 2015 - A comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO. Comments

Japanese Whisky and a Digital Market That’s Heating Up

suntory-whiskey-3d-ice Apr 14, 2015 - A 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region. Comments

Global Calendar a Must-Have Tool for International Search Marketing

valentine-s-day-asia Feb 4, 2015 - A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Comments

Digital Marketing People on the Move: January 2015 Roundup

business-professionals Feb 3, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Comments

Buy Buttons to Soar in Asia in 2015

shutterstock-234409663-buy-buttons Dec 17, 2014 - Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Comments

Targeted International Content Marketing Key to Reaching Local Audiences

shutterstock-216001018-mount-fuji-jpg Oct 28, 2014 - For effective international content marketing, understanding local interests and audiences is key. Comments

Japan’s Line Gets Ready for Its Next Act: Becoming a Global Tech Player

shutterstock-131306483-japan-s-line Oct 22, 2014 - It is the world's third largest app, and yet few have heard of Japan's Line outside of Asia. Comments

IAB Highlights Best Campaigns From All Over the World

shutterstock-111655109 Oct 10, 2014 - In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and what they did well. Comments

Mobile Commerce in Asia Continues to Zig as the World Zags

shutterstock-169338014-mobile-commerce Sep 18, 2014 - The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Comments

#LexusInTokyo to Engage Fans via Live Vine Videos

lexusvine Nov 19, 2013 - Toyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Comments

Google Launches DigiCamp in Hong Kong

digicamp Nov 5, 2013 - Google wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online. Comments

Tokyo 2020 - A Legacy of Experience?

tokyo2020 Oct 24, 2013 - With high spirits still lingering weeks after Tokyo was rewarded the Olympics in 2020, Japan will have to find new ways to show off for guests and the world. Here's what to look out for if you're a marketer. Comments

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