Japan

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Interest vs. Social in Japan

May 16, 2012 - How the interest graph has shaped the Japanese social media landscape Comments

Highlights From fMC (Facebook Marketing Conference) in Japan

facebook-tokyo-featured2012 Apr 11, 2012 - Facebook has 8 million users in Japan compared to Mixi's 22 million users, but the U.S.-based social network is gaining ground. Here is what marketers need to know. Comments

The Pinterest Opportunity in Japan

pinterest-japan2 Mar 28, 2012 - How can marketers capitalize on Pinterest opportunities here? Comments

Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketers

piggfeatured Feb 27, 2012 - A roundup of digital news and stats in Japan. Comments

The Secrets of Facebook Japan Brand Fandemonium

find-us-on-facebook Jan 26, 2012 - With no established "playbook" for Japanese brands to interact with fans on Facebook, these three approaches ANA, Lawson, and Satisfaction Guaranteed seem to work successfully in expanding reach and engagement. Comments

Monetizing Social in Japan: Mixi vs. Facebook

mixi Jan 6, 2012 - Mixi offers Pages, launches contextual advertising platform. Comments

SEO Matures in North Asia; Key Trends for 2012

seooutsourcing Dec 12, 2011 - Key trends for 2012 in Japan and Korea: social influencing SEO, mobile, and behavioral shift to local. Comments

The Revolution Will (Likely) Not Be Televised

asiarevolution Nov 28, 2011 - Why Japanese TV stations and the Internet can't get along. Comments

Japanese Firms Look to Expand Overseas. Is the Sky Falling?

cyberagentmobile5 Oct 14, 2011 - Rakuten, CyberAgent, and Dena made aggressive moves to grow outbound in recent months. What does this mean for Japan? Comments

The Big Thing in Japan: Mobile SNS and Games

mobage Oct 7, 2011 - An overview of mobile SNS sites Gree and Mobage in Japan. Comments

Marketers From Japan Differ Over Facebook's Potential

uniqlo1 Aug 22, 2011 - At SES San Francisco conference, interactive marketers from Japan size up Facebook, Mixi, and Gree. Comments

Japan Earthquake: The Role of Google and Social

japanearthquake Aug 19, 2011 - A look back on how Internet companies have rallied to help people in times of crisis. Comments

Japanese Audiences Are Moving to Smartphones and Facebook

checkins Aug 15, 2011 - Report findings: Consider these three takeaways that are impacting search and Internet culture on Internet user behaviour in Japan. Comments

Facebook in Japan: Real Names, Real Value

facebook-japan Aug 8, 2011 - Facebook is attracting a niche group of Japanese working professionals who use their real identities to interact on its service. Here's why that's a game changer. Comments

Digital Trends in Asia: 3 'Mashups' on the 2011 ADMA Yearbook

asiadigitalmarketingassociation2 Jul 20, 2011 - Ad spending, top 10 sites, and ecommerce trends. Comments

Mass Media and Search in Japan

massmediasearch Jun 8, 2011 - TV is a key driver of search traffic and consumers are increasingly searching via their smartphones. Comments

Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan

galpagosasiaimage May 30, 2011 - With an increasing shift to smartphones, consider these four tips to optimise your mobile site. Comments

To Localise or Not to Localise, That Shouldn't Be the Question

tokoyorushasia Mar 28, 2011 - It's critical to localise your content in Asia as it impacts how your brand is being perceived in the region. Here are 10 tips to get you started. Comments

If Yahoo Exits JapanIf Yahoo Exits Japan, How Will it Impact Search Marketers?

yahoojapan Mar 26, 2011 - Assessing whether business will go on as usual for marketers and users. Comments

SEO for Reputation Management – Because Everyone Likes to Gossip

japanesenewyear Feb 14, 2011 - How Groupon Japan's sales dipped since the Osechi incident and what it could have done to manage its search results. Comments

The 7 Virtues of SEO That Made a Difference in 2010

7 Jan 24, 2011 - Start 2011 with these SEO considerations to ensure maximum return of your investment. Comments

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