Japan

japan

Japan Scores High Marks in 2012 Digi Wrap-Up

Dec 10, 2012 - Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Comments

Familiar but New - Japan's Digital Marketing Landscape 2013

facebookjapanfeatured Nov 8, 2012 - Japan's "Galapagos" market in mobile and social marketing has evolved to become more aligned with the rest of the world. Comments

Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates

Nov 6, 2012 - Japan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, Criteo, and BrightTag. Comments

Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group

chris-ernst-reprise-300x296 Sep 28, 2012 - Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Comments

The Video Opportunity in Japan

filmfeatured Sep 17, 2012 - Client interest in video is high and will only continue as budgets shift more into digital. Comments

Naver Curates a Strong Following in Japan

naverfeatured Sep 5, 2012 - Naver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand. Comments

Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]

topsmartphonejapan2 Aug 25, 2012 - Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Comments

Digital Happenings in Japan: Updates From Rakuten, GREE, and Dentsu

newsandyradovic Jul 24, 2012 - A roundup of the top digital happenings in Japan. Comments

Japan's Platform Conundrum

moshidora Jul 18, 2012 - Japanese consumers are relatively savvy and willing to adopt new technologies, but the businesses that control the distribution of content are less willing to adapt to the changing reality. Comments

Is Facebook Really Winning in Japan?

facebookjapan Jul 16, 2012 - Facebook and Twitter are eroding the dominance of local social networks Mixi, Mobage, and Gree in Japan. Comments

Hulu in Japan: Adds HBO and Expands Device Footprint

Jul 1, 2012 - Hulu inks content partnership with HBO in Japan. Comments

Is There a Future for Yahoo in Japan?

yahoofeaturedandy Jun 19, 2012 - Here are key initiatives Yahoo Japan have tried early this year that revolve around mobile, social, and the cloud. Comments

6 Tips for Driving E-Commerce Success in Japan

shoppingcart May 21, 2012 - E-commerce is big business in Japan and there's huge opportunity to actively engage via mobile-friendly platforms. Comments

Pinterest Could Expand Into Asia Pacific

May 19, 2012 - Japanese e-commerce giant leads a $100 million investment in the social network. Comments

Interest vs. Social in Japan

cookpadjapanfeatured May 16, 2012 - How the interest graph has shaped the Japanese social media landscape Comments

Highlights From fMC (Facebook Marketing Conference) in Japan

facebook-tokyo-featured2012 Apr 11, 2012 - Facebook has 8 million users in Japan compared to Mixi's 22 million users, but the U.S.-based social network is gaining ground. Here is what marketers need to know. Comments

The Pinterest Opportunity in Japan

pinterest-japan2 Mar 28, 2012 - How can marketers capitalize on Pinterest opportunities here? Comments

Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketers

piggfeatured Feb 27, 2012 - A roundup of digital news and stats in Japan. Comments

The Secrets of Facebook Japan Brand Fandemonium

find-us-on-facebook Jan 26, 2012 - With no established "playbook" for Japanese brands to interact with fans on Facebook, these three approaches ANA, Lawson, and Satisfaction Guaranteed seem to work successfully in expanding reach and engagement. Comments

Monetizing Social in Japan: Mixi vs. Facebook

mixi Jan 6, 2012 - Mixi offers Pages, launches contextual advertising platform. Comments

SEO Matures in North Asia; Key Trends for 2012

seooutsourcing Dec 12, 2011 - Key trends for 2012 in Japan and Korea: social influencing SEO, mobile, and behavioral shift to local. Comments

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