Marketing News & Expert Advice
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Japan
Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketers
Feb 27, 2012 - A roundup of digital news and stats in Japan. Comments
Digital Trends in Asia: 3 'Mashups' on the 2011 ADMA Yearbook
Jul 20, 2011 -
Ad spending, top 10 sites, and ecommerce trends.
Comments
Mass Media and Search in Japan
Jun 8, 2011 -
TV is a key driver of search traffic and consumers are increasingly searching via their smartphones.
Comments
Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan
May 30, 2011 -
With an increasing shift to smartphones, consider these four tips to optimise your mobile site.
Comments
To Localise or Not to Localise, That Shouldn't Be the Question
Mar 28, 2011 -
It's critical to localise your content in Asia as it impacts how your brand is being perceived in the region. Here are 10 tips to get you started.
Comments
If Yahoo Exits JapanIf Yahoo Exits Japan, How Will it Impact Search Marketers?
Mar 26, 2011 -
Assessing whether business will go on as usual for marketers and users.
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SEO for Reputation Management – Because Everyone Likes to Gossip
Feb 14, 2011 -
How Groupon Japan's sales dipped since the Osechi incident and what it could have done to manage its search results.
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The 7 Virtues of SEO That Made a Difference in 2010
Jan 24, 2011 -
Start 2011 with these SEO considerations to ensure maximum return of your investment.
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Are You Ready for the Yahoo-Google Partnership in Japan?
Jan 4, 2011 -
Yahoo Japan and Google Japan are moving ahead with their search partnership.
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How to Select an Effective Keyword Phrase for a Marketing Campaign
Dec 29, 2010 -
Before you select a keyword to put in the search box on your offline ad, consider these best practices.
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E-Commerce in Asia Pacific: Big Opportunity for a Growing Region
Dec 21, 2010 -
As a brand or retailer, here are several things you need to consider when building your digital commerce strategy.
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The Secrets of Facebook Japan Brand Fandemonium
Jan 26, 2012 -
With no established "playbook" for Japanese brands to interact with fans on Facebook, these three approaches ANA, Lawson, and Satisfaction Guaranteed seem to work successfully in expanding reach and engagement.
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Monetizing Social in Japan: Mixi vs. Facebook
Jan 6, 2012 -
Mixi offers Pages, launches contextual advertising platform.
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SEO Matures in North Asia; Key Trends for 2012
Dec 12, 2011 -
Key trends for 2012 in Japan and Korea: social influencing SEO, mobile, and behavioral shift to local.
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The Revolution Will (Likely) Not Be Televised
Nov 28, 2011 -
Why Japanese TV stations and the Internet can't get along.
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Japanese Firms Look to Expand Overseas. Is the Sky Falling?
Oct 14, 2011 -
Rakuten, CyberAgent, and Dena made aggressive moves to grow outbound in recent months. What does this mean for Japan?
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The Big Thing in Japan: Mobile SNS and Games
Oct 7, 2011 -
An overview of mobile SNS sites Gree and Mobage in Japan.
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Marketers From Japan Differ Over Facebook's Potential
Aug 22, 2011 -
At SES San Francisco conference, interactive marketers from Japan size up Facebook, Mixi, and Gree.
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Japan Earthquake: The Role of Google and Social
Aug 19, 2011 -
A look back on how Internet companies have rallied to help people in times of crisis.
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Japanese Audiences Are Moving to Smartphones and Facebook
Aug 15, 2011 -
Report findings: Consider these three takeaways that are impacting search and Internet culture on Internet user behaviour in Japan.
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Facebook in Japan: Real Names, Real Value
Aug 8, 2011 -
Facebook is attracting a niche group of Japanese working professionals who use their real identities to interact on its service. Here's why that's a game changer.
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