Japan

tokoyorushasia

To Localise or Not to Localise, That Shouldn't Be the Question

Mar 28, 2011 - It's critical to localise your content in Asia as it impacts how your brand is being perceived in the region. Here are 10 tips to get you started. Comments

If Yahoo Exits JapanIf Yahoo Exits Japan, How Will it Impact Search Marketers?

yahoojapan Mar 26, 2011 - Assessing whether business will go on as usual for marketers and users. Comments

SEO for Reputation Management – Because Everyone Likes to Gossip

japanesenewyear Feb 14, 2011 - How Groupon Japan's sales dipped since the Osechi incident and what it could have done to manage its search results. Comments

The 7 Virtues of SEO That Made a Difference in 2010

7 Jan 24, 2011 - Start 2011 with these SEO considerations to ensure maximum return of your investment. Comments

Are You Ready for the Yahoo-Google Partnership in Japan?

googleyahoo1 Jan 4, 2011 - Yahoo Japan and Google Japan are moving ahead with their search partnership. Comments

How to Select an Effective Keyword Phrase for a Marketing Campaign

searchbox Dec 29, 2010 - Before you select a keyword to put in the search box on your offline ad, consider these best practices. Comments

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

asiapac Dec 21, 2010 - As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Comments

The Japanese Mobile Dichotomy

japanmobile Nov 16, 2010 - We must as an advertising and marketing industry ensure that relevance drives mobile marketing and communications innovation, and we are not simply delivering mobile for mobile's sake. Comments

Japanese Keyword Selection for SEO

japanyen Nov 8, 2010 - To optimise your site for the Japan market, you must select the right keywords in the local language. Here are three tips to get you started. Comments

By the Numbers: Online Video Consumption in Asia

xinmsn-video1 Oct 13, 2010 - Online video goes mainstream in Asia Pacific. Comments

How Digital Is Improving the Shopper Experience

goggles Sep 13, 2010 - New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Comments

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