Japan

japanearthquake

Japan Earthquake: The Role of Google and Social

Aug 19, 2011 - A look back on how Internet companies have rallied to help people in times of crisis. Comments

Japanese Audiences Are Moving to Smartphones and Facebook

checkins Aug 15, 2011 - Report findings: Consider these three takeaways that are impacting search and Internet culture on Internet user behaviour in Japan. Comments

Facebook in Japan: Real Names, Real Value

facebook-japan Aug 8, 2011 - Facebook is attracting a niche group of Japanese working professionals who use their real identities to interact on its service. Here's why that's a game changer. Comments

Digital Trends in Asia: 3 'Mashups' on the 2011 ADMA Yearbook

asiadigitalmarketingassociation2 Jul 20, 2011 - Ad spending, top 10 sites, and ecommerce trends. Comments

Mass Media and Search in Japan

massmediasearch Jun 8, 2011 - TV is a key driver of search traffic and consumers are increasingly searching via their smartphones. Comments

Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan

galpagosasiaimage May 30, 2011 - With an increasing shift to smartphones, consider these four tips to optimise your mobile site. Comments

To Localise or Not to Localise, That Shouldn't Be the Question

tokoyorushasia Mar 28, 2011 - It's critical to localise your content in Asia as it impacts how your brand is being perceived in the region. Here are 10 tips to get you started. Comments

If Yahoo Exits JapanIf Yahoo Exits Japan, How Will it Impact Search Marketers?

yahoojapan Mar 26, 2011 - Assessing whether business will go on as usual for marketers and users. Comments

SEO for Reputation Management – Because Everyone Likes to Gossip

japanesenewyear Feb 14, 2011 - How Groupon Japan's sales dipped since the Osechi incident and what it could have done to manage its search results. Comments

The 7 Virtues of SEO That Made a Difference in 2010

7 Jan 24, 2011 - Start 2011 with these SEO considerations to ensure maximum return of your investment. Comments

Are You Ready for the Yahoo-Google Partnership in Japan?

googleyahoo1 Jan 4, 2011 - Yahoo Japan and Google Japan are moving ahead with their search partnership. Comments

How to Select an Effective Keyword Phrase for a Marketing Campaign

searchbox Dec 29, 2010 - Before you select a keyword to put in the search box on your offline ad, consider these best practices. Comments

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

asiapac Dec 21, 2010 - As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Comments

The Japanese Mobile Dichotomy

japanmobile Nov 16, 2010 - We must as an advertising and marketing industry ensure that relevance drives mobile marketing and communications innovation, and we are not simply delivering mobile for mobile's sake. Comments

Japanese Keyword Selection for SEO

japanyen Nov 8, 2010 - To optimise your site for the Japan market, you must select the right keywords in the local language. Here are three tips to get you started. Comments

By the Numbers: Online Video Consumption in Asia

xinmsn-video1 Oct 13, 2010 - Online video goes mainstream in Asia Pacific. Comments

How Digital Is Improving the Shopper Experience

goggles Sep 13, 2010 - New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Comments

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