Jiepang

LBS Opportunities for Casino Marketers in Macau

Mar 30, 2012 - Optimize your CRM campaign with these location-based tactics. Comments

Social Media Opportunities in China

socialmarketingasia Dec 15, 2011 - China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why. Comments

Gamification for Sustainable Engagement

flow2 Jun 23, 2011 - Consider these two points to understand what drives people to play games and how to apply it in marketing. Comments

Digital Luxury in China: Case Studies Show It's Not too Late to Start!

johnniewalker2 Jun 9, 2011 - Luxury brands such as Burberry and Johnnie Walker are using social media marketing to connect with Chinese consumers; here's how. Comments

Digital Marketing Trends: What's Hype? What's Reality?

hypereality Feb 15, 2011 - The ability to spot and discern trends that are hype will ensure your marketing campaigns achieve practical outcomes. Comments

Is Jiepang the Answer to Foursquare in the Chinese Market?

jiepangfeatured Jan 13, 2011 - Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Comments

How to Optimise Mobile Marketing in Your Media Plan

jiepang-jamesedit Oct 6, 2010 - What are the opportunities of using augmented reality, location-based services, or other emerging technologies in your marketing campaign? Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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