Johnson & Johnson

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Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

Mar 31, 2015 - At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle ground between developed campaigns and social posts. Comments

YouTube Video Series Shows Branded Content's Success

YouTube is the world's largest video-sharing website Mar 16, 2015 - After successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-the-scenes series about creating compelling video content. Comments

Brands Are Ready for a Socially Sophisticated 2014 World Cup

world-cup-brazil Jun 13, 2014 - This time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming month? Comments

Google Unveils Premium Programmatic Video Marketplace

googlevideo Jun 5, 2014 - The tech giant has released its own programmatic ad exchange for video ads. Comments

J&J Medical: An Omni-channel Approach to Consumer Journey [Video]

customerdata Dec 26, 2013 - Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy. Comments

Cannes Lions 2013: Brands to Join YouTube's Extended Partner Program

youtube2 Jun 22, 2013 - YouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content designed to reach "Generation C." Comments

Cravebox Builds Brand Connection With Product Themed Boxes

cravebox Nov 28, 2012 - With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather... Comments

J&J Exec Says Brands Need Social Marketing Goals

kim-kadlec2012 May 16, 2012 - Global marketing executive discusses challenges and opportunities for $24 billion business. Comments

BabyCenter CEO Tina Sharkey Resigns

tina-sharkey-jpg Mar 28, 2012 - Johnson & Johnson demonstrated that a CPG company can be a successful publisher. Comments

Zyrtec Reaches Female Hispanics with Mobile, Video

zyrtec-mobile Mar 27, 2012 - Niche campaign features bandwidth-detecting mobile ads. Comments

YouTube, JWT Collaborate on Branded Game for Zyrtec

Sep 28, 2011 - An online scavenger game attracts 1.5 million views within three weeks. Comments

Acuvue Grows Teens Audience on Facebook After E-mail Lags

acuvue Oct 3, 2010 - The Johnson & Johnson brand increased its Facebook audience by 4X since January, says its digital director. Comments

Brazil World Cup, Olympics Fueling Digital Agency Investment

Aug 6, 2010 - Brazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Comments

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