Dec 26, 2013 - Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy. Comments
Jun 22, 2013 - YouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content designed to reach "Generation C." Comments
Nov 28, 2012 - With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather... Comments
May 16, 2012 - Global marketing executive discusses challenges and opportunities for $24 billion business. Comments
Mar 28, 2012 - Johnson & Johnson demonstrated that a CPG company can be a successful publisher. Comments
Mar 27, 2012 - Niche campaign features bandwidth-detecting mobile ads. Comments
Sep 28, 2011 - An online scavenger game attracts 1.5 million views within three weeks. Comments
Oct 3, 2010 - The Johnson & Johnson brand increased its Facebook audience by 4X since January, says its digital director. Comments
Aug 6, 2010 - Brazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Comments
Marketing Apps for Landing Pages White Paper
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Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
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