Johnson & Johnson

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Brands Are Ready for a Socially Sophisticated 2014 World Cup

Jun 13, 2014 - This time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming month? Comments

Google Unveils Premium Programmatic Video Marketplace

googlevideo Jun 5, 2014 - The tech giant has released its own programmatic ad exchange for video ads. Comments

J&J Medical: An Omni-channel Approach to Consumer Journey [Video]

customerdata Dec 26, 2013 - Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy. Comments

Cannes Lions 2013: Brands to Join YouTube's Extended Partner Program

youtube2 Jun 22, 2013 - YouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content designed to reach "Generation C." Comments

Cravebox Builds Brand Connection With Product Themed Boxes

cravebox Nov 28, 2012 - With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather... Comments

J&J Exec Says Brands Need Social Marketing Goals

kim-kadlec2012 May 16, 2012 - Global marketing executive discusses challenges and opportunities for $24 billion business. Comments

BabyCenter CEO Tina Sharkey Resigns

tina-sharkey-jpg Mar 28, 2012 - Johnson & Johnson demonstrated that a CPG company can be a successful publisher. Comments

Zyrtec Reaches Female Hispanics with Mobile, Video

zyrtec-mobile Mar 27, 2012 - Niche campaign features bandwidth-detecting mobile ads. Comments

YouTube, JWT Collaborate on Branded Game for Zyrtec

Sep 28, 2011 - An online scavenger game attracts 1.5 million views within three weeks. Comments

Acuvue Grows Teens Audience on Facebook After E-mail Lags

acuvue Oct 3, 2010 - The Johnson & Johnson brand increased its Facebook audience by 4X since January, says its digital director. Comments

Brazil World Cup, Olympics Fueling Digital Agency Investment

Aug 6, 2010 - Brazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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