Marketing News & Expert Advice
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Johnson & Johnson
Cannes Lions 2013: Brands to Join YouTube's Extended Partner Program
Jun 22, 2013 - YouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content designed to reach "Generation C." Comments
Cravebox Builds Brand Connection With Product Themed Boxes
Nov 28, 2012 -
With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather...
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J&J Exec Says Brands Need Social Marketing Goals
May 16, 2012 -
Global marketing executive discusses challenges and opportunities for $24 billion business.
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BabyCenter CEO Tina Sharkey Resigns
Mar 28, 2012 -
Johnson & Johnson demonstrated that a CPG company can be a successful publisher.
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Zyrtec Reaches Female Hispanics with Mobile, Video
Mar 27, 2012 -
Niche campaign features bandwidth-detecting mobile ads.
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YouTube, JWT Collaborate on Branded Game for Zyrtec
Sep 28, 2011 - An online scavenger game attracts 1.5 million views within three weeks. Comments
Acuvue Grows Teens Audience on Facebook After E-mail Lags
Oct 3, 2010 -
The Johnson & Johnson brand increased its Facebook audience by 4X since January, says its digital director.
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Brazil World Cup, Olympics Fueling Digital Agency Investment
Aug 6, 2010 - Brazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Comments
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