Marketing News & Expert Advice
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Johnson & Johnson
Cravebox Builds Brand Connection With Product Themed Boxes
Nov 28, 2012 - With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather information about them. Comments
J&J Exec Says Brands Need Social Marketing Goals
May 16, 2012 -
Global marketing executive discusses challenges and opportunities for $24 billion business.
Comments
BabyCenter CEO Tina Sharkey Resigns
Mar 28, 2012 -
Johnson & Johnson demonstrated that a CPG company can be a successful publisher.
Comments
Zyrtec Reaches Female Hispanics with Mobile, Video
Mar 27, 2012 -
Niche campaign features bandwidth-detecting mobile ads.
Comments
YouTube, JWT Collaborate on Branded Game for Zyrtec
Sep 28, 2011 - An online scavenger game attracts 1.5 million views within three weeks. Comments
Acuvue Grows Teens Audience on Facebook After E-mail Lags
Oct 3, 2010 -
The Johnson & Johnson brand increased its Facebook audience by 4X since January, says its digital director.
Comments
Brazil World Cup, Olympics Fueling Digital Agency Investment
Aug 6, 2010 - Brazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Comments
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