Aug 14, 2013 - Two of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap, for as much as $225 million. Comments
Feb 2, 2012 - Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates. Comments
Jan 5, 2012 - Android now makes up the majority of mobile app requests, accounting for 56 percent in November. Comments
Feb 11, 2011 - Increased adoption of the Windows Phone 7 platform could present advertisers with more opportunities to reach users via mobile devices. Comments
Oct 8, 2010 - Interactive campaigns for brands including Infiniti and Visa are already live on Apple's iPad devices. Comments
Sep 28, 2010 - Developers will be able to sell their in-app inventory to ad networks that are RIM partners. Comments
Aug 19, 2010 - Apple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM. Comments
Aug 11, 2010 - Mobile ad growth allowed the company to launch free ad-supported text-messaging, and it plans same for voice services. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
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