Aug 14, 2013 - Two of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap, for as much as $225 million. Comments
Feb 2, 2012 - Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates. Comments
Jan 5, 2012 - Android now makes up the majority of mobile app requests, accounting for 56 percent in November. Comments
Feb 11, 2011 - Increased adoption of the Windows Phone 7 platform could present advertisers with more opportunities to reach users via mobile devices. Comments
Oct 8, 2010 - Interactive campaigns for brands including Infiniti and Visa are already live on Apple's iPad devices. Comments
Sep 28, 2010 - Developers will be able to sell their in-app inventory to ad networks that are RIM partners. Comments
Aug 19, 2010 - Apple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM. Comments
Aug 11, 2010 - Mobile ad growth allowed the company to launch free ad-supported text-messaging, and it plans same for voice services. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
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