Marketing News & Expert Advice
|
|
|
JumpTap
Is Uncontrolled UI Proliferation Hurting Ads on Android?
Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates.
Jumptap: Android Keeps Lead in Mobile Apps/Web
Android now makes up the majority of mobile app requests, accounting for 56 percent in November.
Nokia's Microsoft Deal Could Drive Mobile Ad Growth
Increased adoption of the Windows Phone 7 platform could present advertisers with more opportunities to reach users via mobile devices.
Rivals Beat Apple to iAd-like Executions on iPad
Interactive campaigns for brands including Infiniti and Visa are already live on Apple's iPad devices.
RIM Launches Mobile Ad Service for BlackBerry Developers
Developers will be able to sell their in-app inventory to ad networks that are RIM partners.
Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell
Apple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM.
Mobile Ads Fund Free Text and Voice Services From Pinger
Mobile ad growth allowed the company to launch free ad-supported text-messaging, and it plans same for voice services.
Subscribe to ClickZ
ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.
WEBINARS
The Total Economic Impact of IBM's Exceptional Web Experience Solutions
June 6, 2012
1:00pm ET / 10:00am PT
WHITE PAPERS
|
|
|
CLICKZ TOPICS
Incisive Interactive Marketing LLC. 2012 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
