Marketing News & Expert Advice
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Millennial Media Acquires Jumptap as Stocks Decline
Aug 14, 2013 - Two of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap, for as much as $225 million. Comments
Is Uncontrolled UI Proliferation Hurting Ads on Android?
Feb 2, 2012 -
Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates.
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Jumptap: Android Keeps Lead in Mobile Apps/Web
Jan 5, 2012 -
Android now makes up the majority of mobile app requests, accounting for 56 percent in November.
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Nokia's Microsoft Deal Could Drive Mobile Ad Growth
Feb 11, 2011 -
Increased adoption of the Windows Phone 7 platform could present advertisers with more opportunities to reach users via mobile devices.
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Rivals Beat Apple to iAd-like Executions on iPad
Oct 8, 2010 - Interactive campaigns for brands including Infiniti and Visa are already live on Apple's iPad devices. Comments
RIM Launches Mobile Ad Service for BlackBerry Developers
Sep 28, 2010 - Developers will be able to sell their in-app inventory to ad networks that are RIM partners. Comments
Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell
Aug 19, 2010 - Apple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM. Comments
Mobile Ads Fund Free Text and Voice Services From Pinger
Aug 11, 2010 - Mobile ad growth allowed the company to launch free ad-supported text-messaging, and it plans same for voice services. Comments
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