JWT

shutterstock-130606289

Digital Marketing People on the Move: October 2014 Roundup

Nov 10, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during October of this year. Comments

Spotlight On: Tribal Worldwide's Rich Guest

tribal-logo-oranger Oct 27, 2014 - Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his dislike of "technoecstasy." Comments

What Marketers Can Learn From McDonald's "Millennial Problem"

mcdonalds460 Sep 15, 2014 - McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunication with millennials? Comments

Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

banana-boat-men-hed-2014 Jul 14, 2014 - The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views on YouTube. Comments

Digital Marketing People on the Move: May 2014 Roundup

digital-hugging Jun 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during May. Comments

Privacy is Dead, So What Do We Do Next? An Interview With JWT

computer-police-privacy-cartoon Mar 21, 2014 - In an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that is connected to them? Comments

ClickZ Live Preview: Digital Innovation Insights Driving Big Brand Awareness

12932331475-4e659ae1c6 Mar 7, 2014 - A preview of the day two Afternoon Keynote Panel on April 2, which will focus on how agencies drive success and avoid failed thinking. Comments

Digital Marketing People on the Move: Feb 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga Mar 4, 2014 - February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executive vice president. Comments

Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

Internet of Things Feb 6, 2014 - How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of agency leaders their thoughts. Comments

Digital Marketing People on the Move: Susan Wojcicki to Lead YouTube

05bits-susan-articlelarge-v2 Feb 6, 2014 - February starts with a series of promotions and hires in the digital marketing industry, including a new Microsoft chief executive and the next YouTube head. Comments

Coke Toasts 2014 World Cup With Interactive Minibottles

131204-coca-fwc-memorability-ooh-mub-v01-ep-03 Jan 16, 2014 - Coca-Cola has launched a program with interactive minibottles in Brazil that will allow football/soccer fans around the world to send messages. Comments

Zyrtec: Get Outside After You Play This Game

furtec May 29, 2013 - Zyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game. Comments

Social Media to Marketers: Get Over Yourself!

May 29, 2012 - Five ways to break through. Comments

Execs & Accounts: MEC, JWT, Maiden Media

Mar 13, 2012 - Sharona Sankar-King becomes MEC's senior partner of digital analytics. JWT names European head of digital Comments

Marketers Warn Against Facebook Fatigue

eastman-jwt-social-week Feb 13, 2012 - At Social Media Week, JWT execs say hyper personalization and other factors could work against brands and social networks alike. Comments

JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger

geiger-benjamin-title2 Jan 11, 2012 - Both are heavy hitters in digital creative. Comments

Marketers Get Primed for a Mobile Future

Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments

YouTube, JWT Collaborate on Branded Game for Zyrtec

Sep 28, 2011 - An online scavenger game attracts 1.5 million views within three weeks. Comments

JWT's New Lunchbox Packs Digital and Retail Sandwich

lunchbox Jul 20, 2011 - Legendary agency buys small shop with big clients. Comments

Facebook Exec: Local Input Key to Ads for Global Brands

everson021511 Jun 3, 2011 - Carolyn Everson talks Facebook marketing. Comments

SXSWi Video: JWT's David Eastman

eastman Mar 11, 2011 - CEO of legendary agency takes in the scene in Austin, Texas. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...