Marketing News & Expert Advice
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JWT
Zyrtec: Get Outside After You Play This Game
May 29, 2013 - Zyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game. Comments
Social Media to Marketers: Get Over Yourself!
May 29, 2012 - Five ways to break through. Comments
Execs & Accounts: MEC, JWT, Maiden Media
Mar 13, 2012 - Sharona Sankar-King becomes MEC's senior partner of digital analytics. JWT names European head of digital Comments
Marketers Warn Against Facebook Fatigue
Feb 13, 2012 -
At Social Media Week, JWT execs say hyper personalization and other factors could work against brands and social networks alike.
Comments
JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger
Jan 11, 2012 -
Both are heavy hitters in digital creative.
Comments
Marketers Get Primed for a Mobile Future
Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments
YouTube, JWT Collaborate on Branded Game for Zyrtec
Sep 28, 2011 - An online scavenger game attracts 1.5 million views within three weeks. Comments
JWT's New Lunchbox Packs Digital and Retail Sandwich
Jul 20, 2011 -
Legendary agency buys small shop with big clients.
Comments
Facebook Exec: Local Input Key to Ads for Global Brands
Jun 3, 2011 -
Carolyn Everson talks Facebook marketing.
Comments
SXSWi Video: JWT's David Eastman
Mar 11, 2011 -
CEO of legendary agency takes in the scene in Austin, Texas.
Comments
JWT Acquires California Digital Shop
Aug 13, 2010 - Digitaria will keep its name and operate as an independent unit of JWT. Comments
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