JWT

banana-boat-men-hed-2014

Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

Jul 14, 2014 - The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views on YouTube. Comments

Digital Marketing People on the Move: May 2014 Roundup

digital-hugging Jun 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during May. Comments

Privacy is Dead, So What Do We Do Next? An Interview With JWT

computer-police-privacy-cartoon Mar 21, 2014 - In an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that is connected to them? Comments

ClickZ Live Preview: Digital Innovation Insights Driving Big Brand Awareness

12932331475-4e659ae1c6 Mar 7, 2014 - A preview of the day two Afternoon Keynote Panel on April 2, which will focus on how agencies drive success and avoid failed thinking. Comments

Digital Marketing People on the Move: Feb 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga Mar 4, 2014 - February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executive vice president. Comments

Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

Internet of Things Feb 6, 2014 - How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of agency leaders their thoughts. Comments

Digital Marketing People on the Move: Susan Wojcicki to Lead YouTube

05bits-susan-articlelarge-v2 Feb 6, 2014 - February starts with a series of promotions and hires in the digital marketing industry, including a new Microsoft chief executive and the next YouTube head. Comments

Coke Toasts 2014 World Cup With Interactive Minibottles

131204-coca-fwc-memorability-ooh-mub-v01-ep-03 Jan 16, 2014 - Coca-Cola has launched a program with interactive minibottles in Brazil that will allow football/soccer fans around the world to send messages. Comments

Zyrtec: Get Outside After You Play This Game

furtec May 29, 2013 - Zyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game. Comments

Social Media to Marketers: Get Over Yourself!

May 29, 2012 - Five ways to break through. Comments

Execs & Accounts: MEC, JWT, Maiden Media

Mar 13, 2012 - Sharona Sankar-King becomes MEC's senior partner of digital analytics. JWT names European head of digital Comments

Marketers Warn Against Facebook Fatigue

eastman-jwt-social-week Feb 13, 2012 - At Social Media Week, JWT execs say hyper personalization and other factors could work against brands and social networks alike. Comments

JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger

geiger-benjamin-title2 Jan 11, 2012 - Both are heavy hitters in digital creative. Comments

Marketers Get Primed for a Mobile Future

Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments

YouTube, JWT Collaborate on Branded Game for Zyrtec

Sep 28, 2011 - An online scavenger game attracts 1.5 million views within three weeks. Comments

JWT's New Lunchbox Packs Digital and Retail Sandwich

lunchbox Jul 20, 2011 - Legendary agency buys small shop with big clients. Comments

Facebook Exec: Local Input Key to Ads for Global Brands

everson021511 Jun 3, 2011 - Carolyn Everson talks Facebook marketing. Comments

SXSWi Video: JWT's David Eastman

eastman Mar 11, 2011 - CEO of legendary agency takes in the scene in Austin, Texas. Comments

JWT Acquires California Digital Shop

Aug 13, 2010 - Digitaria will keep its name and operate as an independent unit of JWT. Comments

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