Aug 4, 2011 - Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Comments
Apr 13, 2011 - Facebook may team up with Baidu, China's largest search engine, to launch a social network in the country, according to news reports. Comments
Jan 5, 2011 - Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Comments
Oct 12, 2010 - As direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the marketing mix. Comments
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014