Aug 4, 2011 - Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Comments
Apr 13, 2011 - Facebook may team up with Baidu, China's largest search engine, to launch a social network in the country, according to news reports. Comments
Jan 5, 2011 - Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Comments
Oct 12, 2010 - As direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the marketing mix. Comments
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT