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Social Marketers Must Go Beyond Listening

Aug 4, 2011 - Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Comments

Facebook Seeks Opportunity in China

facebook1 Apr 13, 2011 - Facebook may team up with Baidu, China's largest search engine, to launch a social network in the country, according to news reports. Comments

Where Are You? 3D Positioning of Social Marketing

cofco2 Jan 5, 2011 - Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Comments

E-mail in an Irrelevant Social World

email Oct 12, 2010 - As direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the marketing mix. Comments

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