Marketing News & Expert Advice
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Kantar
77% of Brands Aren't Using Online Video Advertising
Dec 11, 2012 - A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Comments
Spending on Digital Ads Fell Sharply in Q4
Mar 12, 2012 - Search and display investments both fell about 6 percent. Comments
Kantar: Display Ad Gains Are Offset by Plunging Search Market
Dec 20, 2011 - Insurance, legal, and medical services firms slashed their search spend this year, researcher says. Comments
AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers
Dec 19, 2011 - Publishers no longer face the disappearance of wireless telco ad budgets. Comments
Display Spending Rose 13% in First Half of 2011
Sep 12, 2011 - Kantar Media broke out display and search ad data for the first time. Comments
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