Jan 22, 2014 - Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Comments
Dec 11, 2012 - A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Comments
Mar 12, 2012 - Search and display investments both fell about 6 percent. Comments
Dec 20, 2011 - Insurance, legal, and medical services firms slashed their search spend this year, researcher says. Comments
Dec 19, 2011 - Publishers no longer face the disappearance of wireless telco ad budgets. Comments
Sep 12, 2011 - Kantar Media broke out display and search ad data for the first time. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
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