Jan 22, 2014 - Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Comments
Dec 11, 2012 - A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Comments
Mar 12, 2012 - Search and display investments both fell about 6 percent. Comments
Dec 20, 2011 - Insurance, legal, and medical services firms slashed their search spend this year, researcher says. Comments
Dec 19, 2011 - Publishers no longer face the disappearance of wireless telco ad budgets. Comments
Sep 12, 2011 - Kantar Media broke out display and search ad data for the first time. Comments
Hong Kong, 20-21 January
Singapore, 5-6 March
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT