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Eggo Wants Customer Recipes

Lisa Lacy  |  Strategies

Mar 26, 2013 - The initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day. Comments

Matt Kapko  |  Display Advertising

ComScore Pushes Viewability Metric for Scarcity's Sake

Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments

Christopher Heine  |  Strategies

Kellogg’s Will Launch Cross-Digital Data Portal

Aug 29, 2011 - CPG giant builds center for consumers’ mobile, email, social, web, and location info. Comments

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