May 7, 2014 - Two new apps from Kellogg’s and Marriott highlight the problem of discovery for marketers when rolling out branded apps. Comments
Feb 11, 2014 - Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additional sponsors to get caught up in Sochi controversy remains to be seen. Comments
Jul 10, 2013 - Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contributes to the greater good, and promotes the welfare of others. Comments
Mar 26, 2013 - The initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day. Comments
Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments
Aug 29, 2011 - CPG giant builds center for consumers’ mobile, email, social, web, and location info. Comments
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