Kellogg

customers

Lead With Purpose, Not With a Pitch

Jul 10, 2013 - Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contributes to the greater good, and promotes the welfare of others. Comments

Eggo Wants Customer Recipes

eggo Mar 26, 2013 - The initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day. Comments

ComScore Pushes Viewability Metric for Scarcity's Sake

Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments

Kellogg’s Will Launch Cross-Digital Data Portal

Aug 29, 2011 - CPG giant builds center for consumers’ mobile, email, social, web, and location info. Comments

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