The Moving Middle

Jul 7, 2015 - As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher. Comments

Digital Marketing People on the Move: April 2015 Roundup

business-people May 4, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during April of 2015. Comments

Kellogg's Needs to Play Catch-Up on Mobile

kelloggs Mar 6, 2015 - A recent panel discussion joined marketers from Kellogg's, the Mobile Marketing Association, and Dropbox to discuss the limitations brands face when struggling to integrate mobile into marketing. Comments

Rovio Tests New Direct Programmatic Capabilities

angry-bird-icon Aug 28, 2014 - The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to place their ads against. Comments

Discovery Still a Struggle for Branded Apps Like Kellogg's

cur8-app-timelinegrid-v1-df May 7, 2014 - Two new apps from Kellogg’s and Marriott highlight the problem of discovery for marketers when rolling out branded apps. Comments

Team USA Sponsors Seek to Support Olympians Despite #SochiProblems

itsourtimeapp Feb 11, 2014 - Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additional sponsors to get caught up in Sochi controversy remains to be seen. Comments

Lead With Purpose, Not With a Pitch

customers Jul 10, 2013 - Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contributes to the greater good, and promotes the welfare of others. Comments

Eggo Wants Customer Recipes

eggo Mar 26, 2013 - The initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day. Comments

ComScore Pushes Viewability Metric for Scarcity's Sake

Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments

Kellogg’s Will Launch Cross-Digital Data Portal

Aug 29, 2011 - CPG giant builds center for consumers’ mobile, email, social, web, and location info. Comments

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