Marketing News & Expert Advice
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Kenshoo
Search Spending Grows But CPCs Flat, Kenshoo Says
Apr 25, 2013 - Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. Comments
Will Marin's IPO Let It Buy an Ad Server?
Feb 20, 2013 -
Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering.
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Bid Management- Why It Matters
Jan 22, 2013 -
In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaigns.
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Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs
Nov 29, 2012 -
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others.
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Kenshoo Secures $12 Million in Late Stage Financing
Nov 5, 2012 -
Digital marketing software company Kenshoo has raised $12 million in a late stage financing round led by Tenaya Capital. All existing Kenshoo investors including Sequoia Capital, Sequoia Growth Fund, and Arts Alliance participated in this latest round...
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Agency News: GroupM, Next Digital, Aegis
Feb 15, 2012 -
GroupM launches MJoule, Next Digital acquires FutureLab, Aegis buys Upper Storey, and other agency news.
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Execs & Accounts: SolutionSet, MediaWhiz, Kenshoo, SpotXchange
Aug 15, 2011 - SolutionSet and MediaWhiz join forces, SpotXchange heads to Australia. Comments
Half-Year Progress Report: Search in Japan
Jun 20, 2011 -
A six month roundup on search habits, client attitudes, and tech movements in Japan.
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Tools for Advanced PPC Management and Reporting
Aug 16, 2010 - A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites. Comments
Search Agencies Gain Momentum in Display Ad Market
Aug 4, 2010 - SEMs are buying more display media through data-driven platforms. Comments
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