Keywords

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A Convincing Case for Brand Term Bidding

May 29, 2015 - Though some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for your competitors. Comments

4 Tactics for Outstanding E-commerce SEO

istock-image May 14, 2015 - How retailers can come out on top in the changing world of search. Comments

Are Your Subject Lines Strong Enough?

email-subject-line May 6, 2015 - Tips for creating attention-grabbing subject lines in an email using keywords. Comments

5 Web Analytics Metrics to Pump Up PPC

ppc-pay-per-click Apr 8, 2015 - These five Web analytics insights can help you boost your pay-per-click marketing efforts. Comments

Keyword Research Tools for Content Marketing

content-marketing-dashboard Mar 18, 2015 - Keyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics. Comments

4 Tips for a Global E-Commerce Strategy

global-strategy-e-commerce Mar 12, 2015 - When it comes to forging a global e-commerce strategy, localization is key. Comments

Steal This: How Competitive Intelligence Can Help You Win More Customers

competitive-intelligence Jan 28, 2015 - These five key competitive intelligence metrics can help your business stay ahead of the curve. Comments

Ask the Digital Marketing Experts: What’s Up in 2015?

shutterstock-169085528-trends Dec 12, 2014 - A panel of experts in the search marketing world weigh in on what the year will bring. Do you agree? Comments

The 3 AdWords Scripts You Want Right Now for the Holidays

googleadwords Nov 21, 2014 - If you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that can help save the day. Comments

Parallax Scrolling and SEO: What You Should Know Before Designing a Website

11nov14-parallax-scrolling-navneet-nike-parralax-pic Nov 18, 2014 - Parallax websites look great when done properly, but need to be well structured to maintain search channels, and remain user-friendly. Comments

Programmatic Success: Everything Interesting Happens at the Margins

programmatic Nov 3, 2014 - Programmatic buying doesn't eliminate the need for humans. If anything, it has actually increased the value of curious, competent employees. Comments

Best Practices for Bidding on Competitor Terms in PPC

competitiveadvantage Oct 27, 2014 - For those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider. Comments

Rethinking Keyword Attribution: A Big-Picture Approach

attribution Oct 16, 2014 - Current attribution models often provide an inadequate prediction of future success. Here's a new way of looking at keyword attribution that may just change all that. Comments

The 13 Steps to Content Marketing Success

content Oct 2, 2014 - Content marketing is one of the best ways to create engagement, draw attention to your company, and boost sales. Here's how to master the art of content marketing in 13 steps. Comments

Search Is No Longer a Destination - It’s an Activity

search-look-binoculars Sep 29, 2014 - As search engines adapt and become even more integrated into users' digital activities, consumers are expecting more from their search experiences. How can marketers take advantage of this? Comments

Digital Tops Marketing Priorities for Retailers This Holiday Season [Study]

in-store-retail Sep 22, 2014 - Only 32 percent of retailers plan to invest in mobile commerce this holiday season, despite it being defined as a "competitive weakness." Comments

Twitter Updates Tailored Audiences for New Targeting Capabilities

Twitter logo Sep 18, 2014 - Twitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers. Comments

Does Video + Social = Digital Marketing's Sweet Spot?

online-video-1 Sep 18, 2014 - Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. Comments

Align SEO and Social Marketing Practices Inside Your Company

sales-marketing-alignment Sep 3, 2014 - In today's digital ecosystem, marketers must align their SEO and social marketing practices in order to design an effective overall marketing strategy. Comments

10 Tips for Designing a Web Page That Looks Great and Ranks High

top-ten-seo-tips-design Aug 18, 2014 - These 10 SEO tips will help you maximize the impact of your website in order to increase engagement among consumers and keep visitors coming back for more. Comments

The Best and Worst Words to Use in Subject Lines – New Research

emailcampaign Aug 18, 2014 - This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Comments

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