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10 Tips for Designing a Web Page That Looks Great and Ranks High

Aug 18, 2014 - These 10 SEO tips will help you maximize the impact of your website in order to increase engagement among consumers and keep visitors coming back for more. Comments

The Best and Worst Words to Use in Subject Lines – New Research

emailcampaign Aug 18, 2014 - This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Comments

Common Symptoms Found at a Site Clinic

site-clinic Aug 14, 2014 - During site clinics held at ClickZ Live events in Asia, there are a few common symptoms that arise in flawed websites. If any of these sound familiar, your site may need a "check-up." Comments

Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

PPC Aug 14, 2014 - At the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top and staying there. Comments

10 Paid Search Optimization Tactics to Improve ROI

search-marketing-1 Jul 30, 2014 - Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your return on investment. Comments

Analyzing Competitive SEO Placement and Identifying the Value of SEO Opportunity

SEO in 2014 Jul 23, 2014 - When searching for ways to improve your website or digital campaign, analyzing the effectiveness of your site's SEO can be a good place to start. Here are five attributes that are consistently important in determining your site's page relevancy. Comments

Finding Comparable Tools to Google’s in China

No Google Jul 22, 2014 - Google is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Comments

Is SEO Dead?

search-sem-seo-word-cloud Jul 14, 2014 - SEO may no longer be the answer to your traffic-related prayers, as Google's algorithms move away from rewarding SEO principles and toward featuring sites with the best content. Comments

Be a Smart Client, and Make Your PPC Agency Work Harder

ppc-icon Jul 8, 2014 - Don't just sit idly by while your PPC agency works. Here are five things you should ask your agency about your PPC campaigns. Comments

How to Maintain Style Alongside Keyword Density When Writing SEO Content

SEO Tips Jun 27, 2014 - It can be tricky to come up with quality copy when writing with SEO in mind. Here are some tips and tricks to help marketers create engaging and effective SEO-aware content. Comments

How to Make Your Videos Rank Better on YouTube

ranking-youtube Jun 23, 2014 - Here are some tips and tricks for earning a higher ranking for your video on YouTube, including optimizing video tags and encouraging comments. Comments

5 Common PPC Keyword Bidding Errors

ppc Jun 13, 2014 - There is a lot more to bidding, keywords, queries, Quality Score, and overall prioritization of effort in a PPC account than initially meets the eye. Thinking in multiple dimensions is a must. Comments

Booking.com, TripAdvisor, Priceline.com Dominate Paid Search in Travel

Travel May 28, 2014 - AdGooroo reports that about 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords in 2013. Comments

Adobe Enhances Cloud to Bring New Marketing Capabilities

amo-spend-recommendation May 15, 2014 - Adobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Comments

5 Steps to a World Cup-Winning PPC Account Structure

worldcup2014 May 13, 2014 - With the World Cup just around the corner, here are five tactics you could apply in your paid search account to create efficiency and scalability. Comments

Technical SEO Still Matters During Hummingbird Era

google Apr 16, 2014 - Technical SEO is still as relevant as ever and coding best practices are still vital to SERP success. So here is a look at the key impact areas that affect global SEO. Comments

Bumbled PPC News, Conspiracy Theories, and the Future of PPC

pay-per-click Apr 14, 2014 - Although the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes are coming to the pay-per-click marketing world. Comments

#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration

Concept image of integration Apr 8, 2014 - A candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenges that occurred, and the maintenance of collaboration. Comments

#CZLNY: Engaging Customers With Interactive Video

maybelline-big-eyes-2 Apr 7, 2014 - Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Comments

#CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition

shutterstock-138707504 Apr 3, 2014 - According to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands must also figure out who their competition really is, what they care about, how they’re performing, and... Comments

Display Media Bots? (5 Ways to Double Down on Search)

robots Mar 28, 2014 - Here are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression and click traffic. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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