Aug 28, 2014 - The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to place their ads against. Comments
Oct 2, 2013 - Kleenex says Achoo allows consumers to better prepare for cold and flu season. Comments
Sep 4, 2013 - The Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online. Comments
Apr 5, 2011 - "Ban the Bland" initiative will use online design submissions as a starting point. Comments
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT