Multicultural Marketing to Become Mainstream in a Millennial World

Aug 24, 2015 - As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out from the competition. Comments

Tweets of the Week: Farewell, Don Draper and David Letterman

twitter-logo May 22, 2015 - This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which aired their final episodes. Comments

Rovio Tests New Direct Programmatic Capabilities

angry-bird-icon Aug 28, 2014 - The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to place their ads against. Comments

Achoo By Kleenex Helps Consumers Predict When They Might Get Sick

achoo Oct 2, 2013 - Kleenex says Achoo allows consumers to better prepare for cold and flu season. Comments

Science Students Create Testimonials in Kleenex Xperiments Challenge

yolk-drop-miami-fl-5 Sep 4, 2013 - The Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online. Comments

Kotex Seeks Girls' Help to Design New Pad

kotex Apr 5, 2011 - "Ban the Bland" initiative will use online design submissions as a starting point. Comments

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