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5 Things Small Business Owners Can Do Today to Get Ahead Using Social

Apr 8, 2014 - Here are five steps to take to start listening to what people are saying about you on the Web, regardless of your marketing budgets. Comments

Creating Brand Advocacy Through Surprise and Delight Moments

welovecustomers May 29, 2012 - Many brands like KLM, Coca-Cola, and Kleenex are going the extra mile to build positive word of mouth with customers and win new fans. Here's how. Comments

Social Shopping Will Steer Companies to Rethink Digital Footprint [Video]

footprint Jan 19, 2012 - A key trend for 2012: Social, shopping and a company's digital footprint will integrate into one space. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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