Marketing News & Expert Advice

Klout

Traackr Relaunches Tool in Competitive Market to Reach Influencers

Mar 5, 2013 - Traackr launched a revamped version of its platform, a move to make its tools more user-friendly in the increasingly competitive market for helping brands identify key influencers. Comments

Michael Zung | Social Media

Linsanity and Social Media

Feb 16, 2012 - A view from Asia Pacific on Jeremy Lin, the NBA phenomenon. Comments

Joni Ngai | Analyzing Customer Data

Is There a Standard for Measuring Social Influence?

Nov 11, 2011 - Klout oversimplifies measuring social influence. Here's why. Comments

Rudi Leung | Social Media

5 Instagram Tactics For Brands

Aug 31, 2011 - Starbucks is using Instagram to engage with fans. Here's how your brand can do the same. Comments

Brandon Cheung | Analyzing Customer Data

Schools of Influence: Which One Is Right For You?

Jul 21, 2011 - Tools like Klout or PeerIndex offers a new way of tapping into social influence but are they right for you? Consider these factors first. Comments

Adrian Lee | Analyzing Customer Data

Social Analytics – What's the Standard?

Jul 4, 2011 - Consider these three key metrics to measure the success of your social media campaigns. Comments

Anna Maria Virzi | Social Media

Radian6 Teams Up With Klout for Social Analytics

Apr 7, 2011 - New tool also offers marketers options to extract and integrate demographic and other data. Comments

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