May 22, 2014 - The new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Comments
Mar 27, 2014 - In a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels," Lithium says. Comments
Feb 11, 2014 - The company has conducted an initial test of native advertising in its new feed feature, and achieved what it deemed to be "great" results. At the same time, Klout is reportedly being sold to Lithium Technologies. Comments
Mar 5, 2013 - Traackr launched a revamped version of its platform, a move to make its tools more user-friendly in the increasingly competitive market for helping brands identify key influencers. Comments
Feb 16, 2012 - A view from Asia Pacific on Jeremy Lin, the NBA phenomenon. Comments
Nov 11, 2011 - Klout oversimplifies measuring social influence. Here's why. Comments
Aug 31, 2011 - Starbucks is using Instagram to engage with fans. Here's how your brand can do the same. Comments
Jul 21, 2011 - Tools like Klout or PeerIndex offers a new way of tapping into social influence but are they right for you? Consider these factors first. Comments
Jul 4, 2011 - Consider these three key metrics to measure the success of your social media campaigns. Comments
Apr 7, 2011 - New tool also offers marketers options to extract and integrate demographic and other data. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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