I came across a tweet the other day from a follower giving a +K to another user, which serves as a reward for someone’s expertise, and it reminded me ...
View articleThe new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Read More...
View articleIn a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, p...
View articleThe company has conducted an initial test of native advertising in its new feed feature, and achieved what it deemed to be "great" results. At the sam...
View articleTraackr launched a revamped version of its platform, a move to make its tools more user-friendly in the increasingly competitive market for helping br...
View articleA view from Asia Pacific on Jeremy Lin, the NBA phenomenon. Read More...
View articleKlout oversimplifies measuring social influence. Here's why. Read More...
View articleStarbucks is using Instagram to engage with fans. Here's how your brand can do the same. Read More...
View articleTools like Klout or PeerIndex offers a new way of tapping into social influence but are they right for you? Consider these factors first. Read More...
View articleConsider these three key metrics to measure the success of your social media campaigns. Read More...
View articleNew tool also offers marketers options to extract and integrate demographic and other data. Read More...
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